Marketing News

There are several kinds of advertisements placed on the Internet as part of the different digital marketing strategies that brands develop and execute. One of the less common types is the interstitial advertisement, which can be displayed on your Houston business website or in a mobile app.

What is an Interstitial Ad? 

An interstitial ad is similar to a pop-up type of ad, but unlike other pop-ups, they are designed to appear at natural pauses or breaks in what you are viewing. An

At our company, we live and breathe marketing, and we are certainly passionate about it and understand its importance. Unfortunately, though, marketing is misunderstood as an extra expense that isn’t required, but this couldn’t be further from the truth; marketing is a powerful force and its many facets are responsible for expanding your business. Here are some common myths that make Houston business owners question whether they can actually benefit from marketing at all.

Myth #1: SEO is

If you’ve read part one of our guide on SEO for local business owners, then this blog will be valuable as you continue to gain more insight on this key component of your Houston marketing strategy. Previously, we discussed what SEO is, what organic search is, and what is considered good SEO versus bad. This time, we will focus some attention on how SEO works and how it impacts your local Houston business. 

How Do Search Engines Find My Website?

Search engines, such as Google, utilize

To some, email newsletters may seem old-school and therefore come across as an ineffective facet of their overall marketing strategy. However, this couldn’t be farther from the truth. In addition to our Houston SEO strategies, email newsletters are a tried and true method for targeting new customers by strengthening your brand.

Did you know that 81% of small business owners rely on email marketing as their main way of targeting new customers; 80% of small business owners rely on email

“Lead tracking” is a term that is especially important in the world of marketing. Everything we do for our clients has to be tracked, and we understand that our clients want to know that their investment is well worth it and that all of our efforts to expand their business are paying off.

What is Lead Tracking and Why is it So Important?

Lead tracking is what we refer to as the analytical process of understanding where your new customers are coming from. In addition to further understanding

If you have read Part 1 of the Houston Business Owner’s Guide to Success on Yelp, then you’ll understand the asset Yelp has become for local businesses, in addition to local Houston SEO and stellar website design. Not only does Yelp serve as a means to connect customers to new businesses, but it also serves as a way for business owners to showcase the best they have to offer, while also simultaneously strengthening their brand. Here are the next few steps you can take to be successful on

SEO can be tricky, but it is essential to a successful digital marketing strategy, especially as a local business in Houston. A lot goes into it, but our experts have rounded up a few of the most frequently asked questions in order to offer some insight.

What is SEO and Why Do I Need It

SEO stands for Search Engine Optimization. It is the process by which you drive traffic to your business’s website, organically.

88% of consumers that complete a local search on their phone will either visit

There are probably hundreds of millions of brands out there in the world, AT LEAST. In the United States alone, we know that we buy from more than one. When it comes to your computers, you may prefer Apple. When it comes to clothes, you may like inexpensive brands or high-end luxury brands, and the same may apply to the car you drive. Brands are everywhere, and it’s rather easy for us to decide the strong brands versus the weak brands. But what factors contribute to a great brand? How can

For just about any business, a great website may be the deciding factor between someone becoming a customer of your business or your competition. A great website, however, entails a lot more than it used to.

A Great Website Helps Your Houston SEO Ranking

This has more to do with quality than it does with color and design, although that also plays an important role. At INFINI Marketing in Houston, we design websites for our clients in order to build their brand, but also so they can be found

Yelp has taken the world by storm. Today, it is one of the primary ways people find new places in the city or in their own neighborhood. It’s a super tool that connects customers to business owners, which is why you must help Yelpers find your business. Here’s Part 1 of our simple step-by-step guide for being successful on Yelp.

Step 1: List and Claim Your Business

To add your business on Yelp, go to Yelp for Business Owners and sign up. Yelp will review and then notify you of your

Social media has changed marketing. What was meant to be for fun and serve as a way to communicate with our peers turned into a powerful business tool. As a result, companies have learned to take advantage of the many capabilities that social media offers. This has come to a point where social media is now a key player in a successful digital marketing strategy. Each social media platform serves a different purpose, and although some brands are present on all social networking sites, each

A blog is short for the term “weblog” and it’s typically a website on which information is shared with an audience. The content for a blog greatly depends on who writes it. For example, a personal blog may be written by someone who enjoys sharing information on his or her hobbies, so each post will be about a different pastime, or something interesting that relates to that. Nowadays, businesses often set up their blog right on their website as another page in order to provide knowledge that is