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Implementing a Houston SEO strategy is a highly effective way to get more eyes on your business and generate leads. Your Houston business’s SEO rank can be improved in a number of ways and link building is one of them. In this article, our Houston marketing company will explain what link building is, why it is beneficial to your digital marketing strategy, and how we can use this tactic to improve your SEO rank on search engines like Google.

What Is Link Building?

Link building is the process of “building” more inbound links in order to drive more traffic to various parts of your website. Inbound links are those that drive outside traffic (from other websites and platforms) directly to your website, but link building right on your website is also possible.

Why Is Link Building Helpful For Houston SEO

There are several reasons why link building has proven to give your Houston business a boost in its search engine ranking, including but not limited to the fact that:

Google Factors Links Into Your SEO Rank

Google is regularly refining its algorithm to ensure that only the best, most reputable businesses rank highly on its search engine, and how many links on the web point to your website is also factored into your ranking. Without any links pointing to your website, it will be pretty difficult to rank at all.

The More Links Your Website Has, The More Credibility Your Business Gains

How credible your Houston business is also plays an important role in how well your website ranks. 

When your website has plenty of inbound links, this suggests that outsiders respect and recognize your content enough to acknowledge it online as a credible source for information. For example, say a roofing company writes a blog post about how to deal with an emergency leak. Enough people could find the blog helpful and share it on social media, where it could be shared over and over. These “shares” will eventually augment and contribute to the company’s credibility, boosting its rank.

How Our Houston Marketing Agency Helps Our Clients Gain More Inbound Traffic

Link building can take place internally (within your website) and externally (from other websites). We generate more inbound links for our clients internally, and often through our Houston SEO blogging services. When you entrust our marketing agency with your blogging needs, we take the time to write fresh, valuable content and will incorporate links that point to your services pages, contact page, social media, and even previous blog posts when relevant. We'll also share your blogs on social media for optimal visibility.

Let Our Houston Marketing Agency Improve Your Houston SEO Rank With High-Quality Link Building

Link building–regardless of if it's done internally or externally–is a highly effective way of boosting your SEO rank and your brand’s credibility. However, excessive links can be seen as a black hat SEO technique, so it's critical that you seek reliable expertise when generating more inbound traffic. If you’re ready to level up your Houston SEO strategy with blogs, then please contact us. We would be glad to write blogs for you that are both unique and valuable while simultaneously generating more traffic to your website.