Graphic of SEO search results and Houston business ranking

SEO (or Search Engine Optimization) is often viewed as outdated or unnecessary when social media exists, but the truth is that a good SEO strategy will truly set you apart from the competition, especially when your social media marketing strategy is one that complements your SEO. In this article, we will discuss how SEO works so you can gain a better understanding of why relying on a marketing agency to manage your SEO is beneficial to your business.

What Exactly Is SEO?

SEO is an area of marketing that deals with driving organic traffic to your website. What is organic traffic? Essentially, it is unpaid traffic, which takes a lot of hard work but is well worth it when you get the hang of it! Today, 97% of consumers learn about new businesses by conducting a search on search engines such as Google, Bing, or Yahoo. Your Houston business needs a solid SEO strategy because this is one of the most effective ways to be found by new customers and build your credibility as a business.

What Makes Houston SEO Work?

How SEO works is a bit confusing, but we’ll simplify it. Basically, search engines utilize “bots” of code that “crawl” the world wide web. Crawling means they scour the web to find new content/new websites as well as check up on older sites. This is how your website is found in the first place. But when it comes to Houston SEO, it’s not enough to just be found by bots; you need to make your website more visible, meaning you need to make sure that bots are crawling your website OFTEN. This is because, the more often they crawl your website, the better understanding they gain of your business and can, therefore, link your website more often on relevant search queries. What happens when you show up on more relevant searches? Your SEO rank improves and you generate more leads!

Boost Your SEO Rank

Once your website has been found by bots, it’s time to really hone in on your SEO marketing strategy by evaluating and improving your Houston website design so it's user-friendly and mobile-friendly (both factors impact your ranking). It will also be time to write SEO-friendly content for your new site and on your social media, which not only signals to search engines that you are regularly updating your website, but also further increases website traffic.

Ready To Increase Your Search Engine Visibility? Our Houston Marketing Agency Is Here To Help

Contrary to popular belief, SEO is here to stay. Search engines are regularly changing their algorithms to ensure that only the best, most reputable websites are placed on the first page of search results at any given time. It’s tough to make it to the first page, but our Houston marketing agency is here to get you to the top of search results by managing your SEO for you. If you would like to improve your SEO ranking, then please contact us so we can discuss a plan of action with you and create an SEO strategy that generates more leads.