When it comes to your social media marketing strategy, there are plenty of ways to go about it. In fact, when done well, 84% of marketers are able to encourage more traffic by dedicating some time to social media, according to Hubspot. Further, implementing a social media marketing strategy helps boost brand recognition and your Houston SEO rank. Although many local businesses try to manage their social media themselves, here are 3 reasons why it’s best to leave your social media presence to a Houston marketing agency like INFINI.
You Can Focus More On Running Your Houston Business
Contrary to popular belief, managing your social media takes a lot of time. As a business owner, you should be focused on working with your customers and providing them with your valuable product or service. When you aren’t facing your customers, you would likely prefer to spend that time thinking about how to make your business even better. For us as a Houston marketing agency, though, our job is all about expanding our clients’ businesses together.
Our Marketing Agency Can Expertly Interpret Analytics & Adjust Your Marketing Strategy As Needed
Marketing involves plenty of testing and assessing. Reading marketing analytics and, more importantly, correctly interpreting them, is key to executing a winning social media marketing strategy. When you entrust our Houston marketing agency with managing your social profiles, you can rest assured that our team will regularly assess the performance of the content we post on your behalf so we can determine how effective it is. Based on what the data says, we will use this information to always improve the efficiency of your social media content marketing.
We Are Fully Dedicated To Your Social Media Page
In addition to giving you more time to run your business and constantly improving your content marketing, we are fully dedicated to your social media page. Upon becoming our social media client, we will regularly do the following:
- Think of a design/theme for your feed, especially if on Instagram and sketch it out
- Think of the type of topics your page should post about
- Design your posts and place them in a software that allows us to see what the overall design looks like; make adjustments if necessary
- Determine what day/time to post
- Schedule weekly posts
- Engage with your audience
- Evaluate performance and make changes to the content as needed
INFINI Marketing Is Here To Meet Your Houston Social Media Marketing Needs
Social media is a cost-effective way to boost brand recognition, audience engagement, and expand your business. If you would like to implement an effective social media content strategy, then please contact our marketing company. We look forward to working with you and helping you expand your business!