Graphic of magnet attracting several new leads to illustrate how a Houston business can get more leads

Lead generation is the name of the game in marketing and our Houston marketing agency has the necessary tools to help local businesses generate qualified leads that are more likely to convert. Although digital marketing offers a whole new realm of opportunity and better tools to convert more leads, getting those conversions starts with you as the business owner and is merely enhanced by digital means. In this article, we will share our secret to the right way to get more leads and improve your conversion rate.

The key to generating more leads and making them more likely to convert is by following the AIDA approach:

  • Attention
  • Interest
  • Desire
  • Action

Although this applies to just about every marketing tactic out there, we will use Houston website design as our example.

Bring Attention To Your Houston Business’s Product/Service

If you want to generate leads and improve your conversion rate, then you need to first grab your target audience’s attention. Using our Houston web design example, your homepage must be attractive, as it's likely the first page your audience lands on. However, if you invest in our Houston SEO services, we'll be able to increase your website’s traffic and visibility from various webpages.

You can make your homepage attractive by strategically placing beautiful and high-quality imagery. In addition to videos and photos, you must ensure that your website is user-intuitive so that navigation is seamless. The layout must make sense and guide visitors in a way that feels natural.

Once You Capture Their Attention, Generate Their Interest 

Now that you have your audience’s attention, their interest is suddenly peaked, but you need to hold it as well. The best way to achieve this is by expanding on the brand message your homepage provides and letting visitors learn more.

Convert Their Interest In Your Business Into Their Desire To Become Your Customer

Ultimately, it is the business owner’s goal to make their audience want to purchase their product or service, so now it’s time to convert their interest into desire. When we execute Houston website design, we communicate to two types of visitors–those who like the big idea all at once and those who prefer to dive into the details right away. It's critical that you place engaging, valuable content across your website in order to give your visitors the desire to become your lead.

Inspire Action

You have to successfully grab your audience’s attention, hold their interest, and make them want more in order for them to complete an action, like filling out a contact form or making a phone call. If you fall short on the aforementioned steps, your audience will turn you away and go to a competitor instead!

INFINI Is Your Go-To Houston Marketing Company For Generating Qualified Leads

Whether you’re trying to execute a GoogleAds or Facebook Ads campaign, wish to improve your social media presence, or want a lead-generating website, our team is here to help! Please contact us if you’re ready to get more leads and improve conversions so we can assist in executing all of these steps while honoring your unique brand identity.