Marketing News

Today, it is not uncommon for businesses to add a blog feature to their Houston website design and share their knowledge in a way that is straightforward and easy for their customer base to understand. It's a great content marketing tactic, so this post will give you 3 reasons why your Houston business should blog.

1. Establish Your Company’s Expertise In The Industry

Standing out from the competition and proving yourself to your target audience is hard enough as it is, and to make

Your company’s logo is important, but we wouldn’t say it’s the most important part of your Houston business. However, we also don’t believe you should pay little mind to it. Picking your logo is certainly important, but it can be hard to understand how much thought must be put into it, so this post should help!

Three Reasons Why Your Logo Is Important And Should Be Well Thought-Out

These reasons are precisely why companies shouldn’t brush their logo under the rug.

1. Your Logo Symbolises

Customer marketing is a simple concept. It is much like a typical marketing strategy, but more. Now, don’t get us wrong–one isn’t better than the other. Both marketing strategies are fantastic and must be considered, but the best Houston marketing strategy is one that combines traditional marketing and digital marketing with customer marketing. This post will serve as an introduction to customer marketing by explaining what it is and why you as a Houston business owner should take advantage of

Content is king, and that applies to website content, email marketing content, and social media content. Social media was once meant as a way to interact with friends, but over time it became a highly valuable business tool. It can be hard to nail content, and it does take some trial and error, but social media analytics are a huge help. Here are just some of our tips on how to begin using your analytics so you can boost your Houston social media marketing strategy.

Tip 1: Create a Starter

We have previously discussed SEO strategy as part of a winning Houston marketing strategy, but aside from general SEO, there is also local Houston SEO. In this post, we will discuss what local SEO is and how it can help expand your Houston business.

What Is Local Houston SEO

In short, Local SEO is the practice and the process of boosting your Houston business’s (and its website) search engine visibility in your local geographic market. If you are a local business then you need local SEO.

How

For just about any Houston business, impactful website design is often a key factor your potential customer considers when deciding whether to buy from you or your competition. These days, a great website must have the following elements:

Short Loading Time

Smartphones have long encouraged businesses to improve their website and better cater to their customers. Today, everyone expects a website to load really quickly. According to SEO marketer Neil Patel, a mere 1-second delay in loading

If you’ve read our Guide to Success on Yelp, then you know that reviews talking about your business are a great asset to your brand. However, something that holds Houston business owners back is the worry that bad reviews will destroy the brand they have built. It’s not always this straightforward, though. In this article, we will explain how reviews affect your business and what to do about the bad ones.

How Reviews Impact Your Houston Business

Reviewing forums have taken the world by

As the economy gradually re-opens and some businesses resume their operations, other businesses are attempting to reduce their expenses. Often, the marketing budget is the first to get cut. This may seem like a good solution in the short-term, but this can actually have devastating effects on the success and expansion of your business. You should try your best to continue with even some of your Houston marketing efforts during COVID-19, so here are two low-cost methods to expand your

Search Engine Optimization (commonly referred to as SEO) is essentially the practice and the process of ranking on search engines, such as Google, Bing, and Yahoo. This is the basic definition, but SEO has plenty of other facets to it that make it such an ever-present necessity in your Houston marketing strategy. Although Houston SEO can be complex, knowing the basics is a great way to start expanding your business.

What Is Houston SEO And Why Do Businesses Need It?

Going further in detail

If you aren’t very familiar with using video marketing as a facet of your Houston digital marketing strategy, then please feel free to read our article on the subject here. In this article, we will go into more detail on how to utilize video marketing on Instagram.

Instagram is a Powerful Video Marketing Asset

Since its initial launch in 2010, Instagram has come a long way. Today, it is one of the top platforms for video, and, according to Business Insider, as of Q4 in 2018 Instagram

Houston’s a major city, and with major cities comes tight competition between businesses, making it increasingly difficult to stand out. How then, do you make sure you stand out? Is it even possible to? Possible, yes; but it does take a lot of creative thinking. Luckily, though, our team of Houston marketing strategists thrives on our creative thinking. Here’s how you can make your brand stand out against your competitors.

Stand Out With Your Pricing

Pricing, which seems like the easiest way

We recently discussed video marketing as part of your Houston digital marketing strategy, but photography is another option that can elevate your brand and make your marketing strategy that much more effective. You know the saying–a picture is worth a thousand words, and according to this survey done by Adobe, 41% say that beautiful images help create a positive experience. Here are some other reasons why photography as part of your digital marketing strategy WORKS.

Photography in Marketing