Marketing News

If you own a business, then you need to have a proper website. Without a website that stands out, your business will struggle to survive. In this article, our Houston marketing company will offer 5 website design essentials to ensure that your website helps you generate more leads and expand your business.

1) A High-Quality Homepage That Immediately Brands Your Business

Not enough business owners put emphasis on the way their brand comes across on their website. At our Houston marketing

Houston SEO is a necessary component of your Houston marketing strategy, especially if you would like to get your business in front of a larger audience containing more qualified leads. However, SEO is a very tedious concept that has several rules. If you break any, this will result in your website getting penalized. In this article, our Houston marketing company–which has successfully helped clients reach page 1 on Google–will discuss some SEO do’s and don’t’s.

Houston SEO Do’s

The following

Lead generation is the name of the game in marketing and our Houston marketing agency has the necessary tools to help local businesses generate qualified leads that are more likely to convert. Although digital marketing offers a whole new realm of opportunity and better tools to convert more leads, getting those conversions starts with you as the business owner and is merely enhanced by digital means. In this article, we will share our secret to the right way to get more leads and improve your

Implementing a Houston SEO strategy is a highly effective way to get more eyes on your business and generate leads. Your Houston business’s SEO rank can be improved in a number of ways and link building is one of them. In this article, our Houston marketing company will explain what link building is, why it is beneficial to your digital marketing strategy, and how we can use this tactic to improve your SEO rank on search engines like Google.

What Is Link Building?

Link building is the

There are many myths that exist in the world of digital marketing simply because there are some misconceptions that reach different business owners. Unfortunately, believing in these myths is precisely what may be hindering the growth of your Houston business, so in this article, we will dispel three common myths/beliefs that we hear.

Myth #1: SEO Is An Outdated Marketing Tactic

About 10 years ago, SEO was all the rage and everyone did it, but over time we saw the demand in Houston SEO

Today, social media is a part of our everyday personal lives, and as business owners, social media has become a major part of our professional lives as well, thanks to its impressive advertising capabilities. In this article, we will discuss some of the features that you need to know about Facebook Ads if you would like to incorporate it into your Houston marketing strategy.

For Some Business Owners, Facebook Ads May Be More Appealing Than Google Ads

Facebook boasts over 2.7 billion active

Graphic design is widely in demand, but many Houston business owners make the mistake of thinking that they can do just fine without investing in high-quality graphic design. As a full-service Houston marketing agency that offers graphic design services in addition to our other digital marketing services, we decided to offer 3 reasons why graphic design must be incorporated into your marketing strategy.

1: Graphic Design By Our Houston Marketing Agency Means You’ll Get A Professional Logo

It’s no secret that your Houston web design strategy is the very foundation for the rest of your digital marketing (and traditional marketing) strategy. Rather than designing your website with a contractor web developer or trying to create a DIY website on Wix or Squarespace, it’s better to entrust your brand new web design to a skilled marketing company like INFINI Marketing in Houston. In this article, we will explain why.

Eventually, Your Houston Business Will Need Custom Web Design

It is believed by many business owners that social media is a must if they want to stand out on search engines. However, this isn’t entirely accurate, nor is it completely false. In this article, we will discuss the truth behind social media’s effects on SEO.

Social Media Is Designed To Foster A Community And Build Brand Loyalty

Our Houston marketing agency considers social media marketing as less of an SEO tool and more of a tool you can use to strengthen your brand. After all, by sharing

A Google Ads strategy is a great way to generate more leads and conversions in a shorter time frame. A Houston SEO strategy is also a great way to increase leads and conversions, but this is designed to be a long-term strategy to ensure your Houston business is regularly and consistently generating leads without paying for them. Although they are two different strategies, this marketing blog will discuss ways in which you can use your Google Ads campaign data to maximize your Houston SEO

Houston SEO, which stands for Search Engine Optimization, is the practice of driving traffic to your website organically. Organic traffic means “natural” in the sense that a prospect typed something into a search query while looking for a business to buy from and found your website in their search without the need to advertise yourself. Though considered an outdated digital marketing tactic by many, SEO is actually a powerful addition to your digital marketing strategy, and it’s here to stay as

Did you know that, according to BrightEdge, “SEO drives 1000%+ more traffic than organic social media?” or that only “0.78% of Google searchers click on results from the 2nd page”? Ranking organically on search engines is a great way to get your name out there to your target audience without spending hundreds or thousands of dollars, but it may be difficult to figure out how or where to start with your Houston SEO strategy. In this article, our Houston marketing team offers insight on how