Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Using Google Ads in Addition to a Better Website Design to Expand Your Houston Business

Using Google Ads in Addition to a Better Website Design to Expand Your Houston Business

In today’s competitive market, great website design is a must, but while it certainly elevates your Houston brand, it is merely the starting point for your business’ infinite growth. Pairing your website with impactful advertisements on Google as part of your digital marketing strategy will help you reach more people, increasing both your leads and conversions.

What Are Google Ads and How do They Work?

Google Ads can get a little confusing, but simply put, Google Ads hyper-targets your

Now is a Great Time to Clean Up Your Houston Business Website

Now is a Great Time to Clean Up Your Houston Business Website

In our previous blog, we discussed the right way to continue marketing your Houston business during COVID-19. Social distancing gives business owners an opportunity to reflect on their brand and dedicate a little more time to refining it. Because strong brands allow themselves to grow, now is a good time to create that opportunity for yours.

How Does an Upgraded Website Help Your Houston SMB Brand

A website is necessary because it helps potential customers learn more about your brand

How to Continue Marketing During COVID-19, The Right Way

How to Continue Marketing During COVID-19, The Right Way

In this uncertain time, family members are worried about one another, and some businesses have had to turn to online alternatives. Other businesses, however, have had to lay employees off or shut down altogether.

When it comes to the Houston businesses that are still able to operate like normal, they may be experiencing a severe slow-down. Maybe they haven’t had any new leads, or maybe customers have parted ways with them because they could no longer afford their product or service. It is

Why Our Houston Business Marketing Launch Package Is Perfect For Startups

Why Our Houston Business Marketing Launch Package Is Perfect For Startups

Have you just started your new Houston business and wish to stand out? Maybe you are in need of a website and know exactly what you want to say on it, but you’re not sure how to make it compelling and engaging. If that’s the case, we can help!

INFINI Marketing offers a Website Launch Package for only $149 a month. With this package, your Houston startup will receive a stunning website that showcases the best of your brand and serves as a vehicle for the rest of your digital marketing efforts

Houston Marketing Client Highlight: Estek International is Helping Small Businesses Help the Economy

Houston Marketing Client Highlight: Estek International is Helping Small Businesses Help the Economy

Estek International is offering COVID-19 loan assistance to small businesses in all industries. In this troublesome time, business owners need to work especially hard to keep their businesses running, and sometimes the best way to do so is by seeking loans.

Loan Assistance During COVID-19

Now that the Senate has unanimously approved the $2 trillion Stimulus Package, the House is expected to pass the bill today. In the meantime, many people are already starting the tedious application

Why WIX is Great For Your Houston Start-Up Business

Why WIX is Great For Your Houston Start-Up Business

Over the last few years, WIX has become a powerhouse and a first-choice website builder for new and established businesses. Here is why it’s a great option for start-ups, as well as how it falls short in the long term.

Why WIX is Great For Houston Small Businesses and Start-Ups

#1 WIX Offers Many Stunning Layouts

WIX’s pride and joy is its constantly expanding template library. They have templates with modern layouts for all kinds of small businesses and start-ups, each of which looks

Interstitial Ads: What Are They and How to Incorporate Them In Your Houston Business Marketing Strategy

Interstitial Ads: What Are They and How to Incorporate Them In Your Houston Business Marketing Strategy

There are several kinds of advertisements placed on the Internet as part of the different digital marketing strategies that brands develop and execute. One of the less common types is the interstitial advertisement, which can be displayed on your Houston business website or in a mobile app.

What is an Interstitial Ad? 

An interstitial ad is similar to a pop-up type of ad, but unlike other pop-ups, they are designed to appear at natural pauses or breaks in what you are viewing. An

Debunking Some Common Marketing Myths

Debunking Some Common Marketing Myths

At our company, we live and breathe marketing, and we are certainly passionate about it and understand its importance. Unfortunately, though, marketing is misunderstood as an extra expense that isn’t required, but this couldn’t be further from the truth; marketing is a powerful force and its many facets are responsible for expanding your business. Here are some common myths that make Houston business owners question whether they can actually benefit from marketing at all.

Myth #1: SEO is

Expanding Your Houston Business - SEO Basics and FAQ (Part 2)

Expanding Your Houston Business - SEO Basics and FAQ (Part 2)

If you’ve read part one of our guide on SEO for local business owners, then this blog will be valuable as you continue to gain more insight on this key component of your Houston marketing strategy. Previously, we discussed what SEO is, what organic search is, and what is considered good SEO versus bad. This time, we will focus some attention on how SEO works and how it impacts your local Houston business. 

How Do Search Engines Find My Website?

Search engines, such as Google, utilize

Marketing Newsletters Help Bring in New Customers and Expand Your Houston Business

Marketing Newsletters Help Bring in New Customers and Expand Your Houston Business

To some, email newsletters may seem old-school and therefore come across as an ineffective facet of their overall marketing strategy. However, this couldn’t be farther from the truth. In addition to our Houston SEO strategies, email newsletters are a tried and true method for targeting new customers by strengthening your brand.

Did you know that 81% of small business owners rely on email marketing as their main way of targeting new customers; 80% of small business owners rely on email

How Our Houston Marketing Agency Helps Businesses Track Their Leads

How Our Houston Marketing Agency Helps Businesses Track Their Leads

“Lead tracking” is a term that is especially important in the world of marketing. Everything we do for our clients has to be tracked, and we understand that our clients want to know that their investment is well worth it and that all of our efforts to expand their business are paying off.

What is Lead Tracking and Why is it So Important?

Lead tracking is what we refer to as the analytical process of understanding where your new customers are coming from. In addition to further understanding

The Houston Business Owner's Guide to Success on Yelp (Part 2)

The Houston Business Owner's Guide to Success on Yelp (Part 2)

If you have read Part 1 of the Houston Business Owner’s Guide to Success on Yelp, then you’ll understand the asset Yelp has become for local businesses, in addition to local Houston SEO and stellar website design. Not only does Yelp serve as a means to connect customers to new businesses, but it also serves as a way for business owners to showcase the best they have to offer, while also simultaneously strengthening their brand. Here are the next few steps you can take to be successful on