Woman browsing Google on smartphone for Houston marketing strategy to boost SEO rank

SEO is one of the key components that must be incorporated into your Houston marketing strategy if you want to expand your business. Contrary to the popular belief that SEO is outdated, it is as powerful as ever, and a great way to expand your business in a way that is sustainable. In this article, we will talk about a couple of ways in which you can improve your Houston SEO rank.

Begin With New And Improved Houston Web Design

Never underestimate the power of great Houston website design. Today, SEO algorithms factor in website design and navigation. If your website is any of the following, then you will not rank well on search engines, meaning you will have a hard time reaching a spot on page 1:

  • Slow to load when you first arrive on the website
  • Slow to load when you switch pages
  • Not mobile or tablet friendly
  • Not secure
  • Lacking the right keywords

Content Is King

Let’s discuss content writing. Even if you have the right keywords on your website, if you aren’t writing content relevant to those, then there is little to no point in having any of those keywords to begin with.

Another factor that determines your search engine ranking is how frequently you update your website. A static website signals to search engine crawlers that the website in question no longer offers value to visitors. To combat this, it is critical that you regularly update your website with fresh content. The best way to do this is by blogging for SEO. At the very least, you should blog twice a month, but 4 times a month is the preferred minimum.

This can turn out badly for some businesses if they write their content in a way that is meant to appease the algorithm. In truth, SEO algorithms spot these black hat SEO techniques and end up penalizing your website. It’s always best to write for human readers, not bot readers.

Our Houston Marketing Agency Is Fully Equipped To Expand Your Business With High-Quality SEO

Though SEO is not a once-and-done deal and takes some time to kick in, it is one of the most effective and sustainable tactics that you should incorporate in your Houston marketing strategy if you want to steadily expand your business. If you would like to get a spot on page 1 of Google and other search engines, then please contact us. We will gladly design and implement a custom marketing strategy for your business.