Vector graphic of smartphone with rotating facebook ads for houston businesses

Today, social media is a part of our everyday personal lives, and as business owners, social media has become a major part of our professional lives as well, thanks to its impressive advertising capabilities. In this article, we will discuss some of the features that you need to know about Facebook Ads if you would like to incorporate it into your Houston marketing strategy.

For Some Business Owners, Facebook Ads May Be More Appealing Than Google Ads

Facebook boasts over 2.7 billion active users. This means there is tremendous potential in reaching your target audience, capturing leads, and driving them to your website where they will convert with a purchase.

Facebook Ads Let You Re-target Your Audience

Re-targeting is the concept of showing an advertisement to someone who went to your website and almost converted, but never did. The goal of re-targeted advertisements is to provide a promotional offer that is too good to pass up so you can get those leads to convert before losing them. This is especially helpful because when visitors see more of your ads, they are more likely to convert. With the right Facebook Ads criteria, our Houston marketing agency can help you get the most out of your leads at various stages in the purchasing process.

Facebook Ads Let You Hyper-Target Your Intended Audience

There are two kinds of info you may want to know about your audience:

  • Demographics: age, income, race/ethnicity, zip code, etc
  • Psychographics: hobbies, beliefs, interests, etc

Facebook is unique in that users’ interests are readily available. When setting up a Facebook Ads campaign, our Houston marketing agency will help you create an ideal buyer persona, complete with demographics and psychographics. This way, we can better cater your ads to your audience whom we know will resonate with your product/service and the brand image you uphold.

Facebook Ads Can Be Tailored A Number Of Ways

Facebook Ads offer plenty of useful analytics that help us determine how well certain ads are performing. Part of executing an effective marketing strategy has to do with testing and evaluating how different tactics perform. By monitoring the analytics for each Facebook Ad, we can regularly improve upon them to ensure you generate qualified leads.

Ready To Execute A Facebook Ads Campaign For Your Houston Business? Let INFINI Marketing Help!

We have implemented successful Facebook Ads campaigns for businesses in a variety of industries. If you’re ready to reach a wider audience through Facebook, then please contact us so we can assess your business’s needs and goals. We will be glad to generate more leads for you with effective Facebook Ads!