In the competitive landscape that businesses are faced with today, business owners are grappling for ways to stand out above the competition. One of the most effective ways to do this (and generate leads) is by regularly posting to a blog right on your own website. In this article, our Houston marketing company will offer 3 reasons why your Houston web design should include a blog feature.
A Blog Establishes Your Houston Business’s Expertise In Your Industry
Businesses are all considered to be experts in their field, but one way to stand out is by sharing your expertise on topics relating to your industry. Offer your two cents on current news and answer common questions your target audience may ask. Perhaps consider offering advice, too. This way, when your website visitors are determining whether they should convert into your customer, your informative blog posts will demonstrate to them that you know your stuff.
Improve Your General SEO And Local Houston SEO Ranking By Blogging
Local SEO is critical to the success of your brand. Without the right Houston SEO strategy, your target audience will have a hard time finding you in the first place.
Search engines such as Google deliver their search results based on an index. “Bots” index every single page on the web and will deliver the pages that are most relevant to a search query. What page you appear on in search results depends heavily on how reliable and trustworthy you appear to the search engine’s algorithm. Regularly updating your website signals to Google and other search engines that you have new, interesting content and are worth showing up earlier in search results. Of course, SEO guidelines must be properly adhered to as well. Our Houston digital marketing agency–which is a certified Google Partner–will ensure your Houston business’s blog follows White Hat SEO guidelines.
Make Your Brand More Relatable By Giving Your Houston Business A Human Voice
Blogging gives your Houston business a chance to not only offer value to your target audience, but to also show your brand's personality. Although doing so in person can be easy, doing so in writing can be a bit more difficult. It will take quality writing and fresh ideas to offer some kind of voice behind your name. This helps your human readers feel like they know you better beyond their computer screen. In turn, you will be far more trustworthy and encourage loyalty.
INFINI Marketing in Houston Can Help Your Business Stand Out With Great Content Marketing On Your Blog
If you would like to establish your industry expertise, improve your SEO rank, and share your brand’s personality, then please contact us. Our Houston marketing agency will execute professional Houston web design with a blog and/or blog on behalf of your business. We look forward to expanding your business!