digital graphic of marketing team raising a company's Houston SEO rank

In digital marketing, your Houston SEO strategy plays a key role in how many leads are driven to your website. The ultimate goal of Houston SEO (Search Engine Optimization) is to get to page one on search engines without having to invest in advertising to get there. There’s a catch, though. It takes a lot of effort and expertise to achieve such a good ranking, especially because your competitors are trying to achieve the same thing. In this article, our Houston marketing agency will break down some SEO mistakes your business might be making in its digital marketing strategy that are damaging your search rank.

You’re Using The Wrong Keywords

Keywords are the core of SEO success, but how do you know which keywords to choose? The right SEO keywords for your business are branded, localized, and competitive. This means that they are not over-used, yet they remain relevant enough to be searched by enough people.

When you’re ready to add SEO to your Houston digital marketing strategy, our marketing agency will help you pick the best data-backed keywords for your business. 

You Aren’t Blogging

Many business owners think that nobody reads blogs, but think about it this way: whenever you run a search on Google, you first see advertisements and then you see actual search results. Guess what? These results are almost always blog posts.

Also, once you have the right keywords, you need to put them to good use, and the best way to do so is by regularly posting blogs. Our Houston marketing agency’s in-house content writer writes fresh blogs on a regular basis. These SEO blogs are well-researched and well-written, providing value to your readers while also boosting your SEO rank so you can get your business in the eyes of the right people. In order to get to page 1 on Google and other search engines, our Houston marketing experts recommend you blog at least four times a month.

Your Content Is Copied From Another Source

Copied content, also known as plagiarism, is a no-go, but some business owners still do it, especially for those who have either A) hired an "SEO expert" who follows black hat SEO techniques, or B) have a relatively new business and just wanted to get a website up and running ASAP. However, the fact remains that it’s wrong to plagiarize and it will only harm your brand and business because Google will catch it and penalize you for it. Every time we take on a new Houston web design project, we write fully custom content that is true to your brand and helps you rank well on search engines.

Entrust Your Houston SEO To Our Marketing Agency

Houston SEO is a valuable addition to your digital marketing strategy, but it can be tedious, especially because Google is constantly refining its algorithm. The good news though, is that our Houston marketing company is a certified Google Partner, so we know all the ins and outs for appealing to the algorithm fairly. If you would like to reach a wider audience and grow your business by improving your Houston SEO ranking, then please contact us so we can discuss your needs and goals and create a custom local SEO strategy. We look forward to expanding your business!