Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Why Trust A Marketing Agency With Your Social Media Strategy

Why Trust A Marketing Agency With Your Social Media Strategy

When it comes to your social media marketing strategy, there are plenty of ways to go about it. In fact, when done well, 84% of marketers are able to encourage more traffic by dedicating some time to social media, according to Hubspot. Further, implementing a social media marketing strategy helps boost brand recognition and your Houston SEO rank. Although many local businesses try to manage their social media themselves, here are 3 reasons why it’s best to leave your social media presence to a

What Separates Amazing Web Design From Good Web Design

What Separates Amazing Web Design From Good Web Design

For just about any Houston business, impactful Houston web design is often a key factor that your potential customers consider when they are making their purchasing decision. Websites serve as the face of your business and therefore tie in all of the different aspects of your marketing strategy, so it is imperative that yours is high-quality and encourages your leads to convert. In this blog, our Houston marketing agency will discuss what factors will make your website a truly amazing one that

Consider A Referral Program For Your Houston Business

Consider A Referral Program For Your Houston Business

83% of customers take referrals from people they know seriously, and 82% of Americans ask for recommendations before making a purchase. Based on these numbers, what’s stopping you from implementing a referral marketing program for your Houston business, especially when, according to a study done by the Wharton School Of Business, companies who offer a referral program can earn 86% more revenue? While we recommend elevating your digital marketing strategy with Houston SEO or social media

How Targeted Ads and Non-Targeted Ads Expand Your Business

How Targeted Ads and Non-Targeted Ads Expand Your Business

Advertising can effectively boost your Houston digital marketing strategy and expand your business. There are two kinds of display ads that our marketing agency can incorporate into your marketing strategy: targeted advertisements and non-targeted advertisements, both of which can do wonders for your business. In this article, we will discuss the pros and cons of each type of advertisement and help you determine which will best aid in achieving your business goals.

Targeted

Why Is A Houston Website So Important?

Why Is A Houston Website So Important?

Many business owners don’t have a website for their physical brick and mortar business because they believe their customers don’t need to visit a website to know they are a high-quality product or service. Other business owners settle for slapping something on the world wide web because everyone else has a website, so there has to be a reason. What is the reason though? Here are three reasons why a website (and beautiful Houston website design) is crucial to the survival and success of

Our Advice For Marketing Your Houston Dental Practice

Our Advice For Marketing Your Houston Dental Practice

Our Houston marketing agency has worked with several Houston dentists, which you can see in our marketing client portfolio. We have successfully expanded each of their practices with custom-tailored marketing strategies. If you’re a dentist who wants to bring in new patients and/or open another practice, here are some of our top Houston dental marketing tips.

Establish A Brand Beyond Your Own Name

Although you as the dentist are the face of the practice, it’s important to create a brand

3 Reasons Why You Should Add A Blog To Your Houston Business Website

3 Reasons Why You Should Add A Blog To Your Houston Business Website

Today, it is not uncommon for businesses to add a blog feature to their Houston website design and share their knowledge in a way that is straightforward and easy for their customer base to understand. It's a great content marketing tactic, so this post will give you 3 reasons why your Houston business should blog.

1. Establish Your Company’s Expertise In The Industry

Standing out from the competition and proving yourself to your target audience is hard enough as it is, and to make

How Important Is Your Houston Business's Logo?

How Important Is Your Houston Business's Logo?

Your company’s logo is important, but we wouldn’t say it’s the most important part of your Houston business. However, we also don’t believe you should pay little mind to it. Picking your logo is certainly important, but it can be hard to understand how much thought must be put into it, so this post should help!

Three Reasons Why Your Logo Is Important And Should Be Well Thought-Out

These reasons are precisely why companies shouldn’t brush their logo under the rug.

1. Your Logo Symbolises

Customer Marketing: What Is It And Why Your Houston Business Should Do It

Customer Marketing: What Is It And Why Your Houston Business Should Do It

Customer marketing is a simple concept. It is much like a typical marketing strategy, but more. Now, don’t get us wrong–one isn’t better than the other. Both marketing strategies are fantastic and must be considered, but the best Houston marketing strategy is one that combines traditional marketing and digital marketing with customer marketing. This post will serve as an introduction to customer marketing by explaining what it is and why you as a Houston business owner should take advantage of

3 Tips On How To Start Using Social Media Analytics To Improve Your Houston Business's Content Marketing Strategy

3 Tips On How To Start Using Social Media Analytics To Improve Your Houston Business's Content Marketing Strategy

Content is king, and that applies to website content, email marketing content, and social media content. Social media was once meant as a way to interact with friends, but over time it became a highly valuable business tool. It can be hard to nail content, and it does take some trial and error, but social media analytics are a huge help. Here are just some of our tips on how to begin using your analytics so you can boost your Houston social media marketing strategy.

Tip 1: Create a Starter

An Introduction To Local SEO: What Is It And How Does It Benefit Your Houston Business?

An Introduction To Local SEO: What Is It And How Does It Benefit Your Houston Business?

We have previously discussed SEO strategy as part of a winning Houston marketing strategy, but aside from general SEO, there is also local Houston SEO. In this post, we will discuss what local SEO is and how it can help expand your Houston business.

What Is Local Houston SEO

In short, Local SEO is the practice and the process of boosting your Houston business’s (and its website) search engine visibility in your local geographic market. If you are a local business then you need local SEO.

How

Elements That Make For An Impactful Houston Business Website

Elements That Make For An Impactful Houston Business Website

For just about any Houston business, impactful website design is often a key factor your potential customer considers when deciding whether to buy from you or your competition. These days, a great website must have the following elements:

Short Loading Time

Smartphones have long encouraged businesses to improve their website and better cater to their customers. Today, everyone expects a website to load really quickly. According to SEO marketer Neil Patel, a mere 1-second delay in loading