houston marketing professionals sitting at a table with a SEO search bar graphic in the middle

Houston SEO is a necessary component of your Houston marketing strategy, especially if you would like to get your business in front of a larger audience containing more qualified leads. However, SEO is a very tedious concept that has several rules. If you break any, this will result in your website getting penalized. In this article, our Houston marketing company–which has successfully helped clients reach page 1 on Google–will discuss some SEO do’s and don’t’s.

Houston SEO Do’s

The following are acceptable and encouraged in your SEO strategy:

Build A Google My Business Page

Google My Business is a free tool that allows you to create a business profile in order to better promote your business. When you create a page and build a solid reputation, your business and website will show up in the search results and on Google Maps. 

Optimize Your Website For Mobile Browsing And Search Engine Visibility

Mobile-friendly Houston website design is essentially a given these days, especially because Google’s algorithm factors mobile-friendliness into search ranks. However, many businesses still fall short in mobile Houston web design. At INFINI, we follow a mobile-first approach to web design to ensure that no matter what device your visitors use, your website will look flawless. While designing your website, we also fill in valuable metadata and incorporate your SEO keywords in our content writing. 

Houston SEO Don’t’s

Avoid these mistakes in your SEO strategy:

Keyword Stuffing 

Keyword stuffing refers to over-filling your website content with keywords to a point where when you read it, it doesn’t flow naturally. This makes for an unpleasant experience for your website visitors and will cause Google and other search engines to penalize your website.

Duplicate Content

We get it; when you’re starting a new business you want to get a website up and running ASAP so you can start ranking. This is why many websites out there use content copied/pasted directly from other websites. Unfortunately, this is grounds for penalization by Google.

In marketing, we say “content is king”, and for good reason. Great, valuable content is hard to write but absolutely critical, which is why it’s one of the top factors Google takes into consideration when determining what page your website resides in on search results.

Entrust Your SEO Strategy To A Reliable Houston Marketing Agency Like INFINI

Houston SEO is a valuable addition to your marketing strategy, but it must be properly executed. If you would like to reach a wider audience, please contact us so we can help develop the right SEO strategy for your business without risking your website getting penalized. We look forward to expanding your business!