web user seeing Google Ads while browsing

In today’s Houston digital marketing landscape, many businesses are aware of the multi-channel marketing they have to do if they are going to get in front of the eyes of their target audience. One of the most effective ways to not only get your business noticed but also generate leads is by implementing Google Ads. In this article, our Houston marketing company will offer our best tips for effective Google Ads.

Tip #1: Target The Right Keywords

The right keywords make all the difference when it comes to getting found on Google. This is true for your Houston SEO strategy as well! It’s imperative that you have the right combination of localized keywords, competitive keywords, and long-tail keywords. What are long-tail keywords? These are phrases that people tend to type when searching for a specific business. For example, you could type ‘roof repair’ or you could type ‘Sugar Land roof leak repair company’. The longer one will often get higher-quality leads simply because they know what they are looking for, making you more relevant to them.

Tip #2: Execute Houston Web Design With Conversion-Optimized Landing Pages

If you’ve kept up with our marketing blog or met with us personally, then you’ve likely heard us say that Houston web design is the anchor for your marketing strategy–both offline and online. You may have also heard us say that all roads lead to Rome, and your website is Rome. This means that your website must be presentable, especially when you start your Google Ads campaign. Whatever webpage(s) you want your Google Ads to lead to has to be optimized to turn leads into conversions by being visually appealing, informative, mobile-friendly, valuable, and offering a clear Call To Action (CTA). A conversion-optimized landing page should also be relevant. Don’t advertise a dental braces offer only for visitors to click on your ad and land on a page about dental implants. 

Tip #3: Make Your GoogleAds Budget At Least $1000

Our Houston marketing experts often get asked by our clients how much they should spend on Google Ads. We understand that spending money on GoogleAds can be intimidating at first because you don’t want your money to go to waste, but you need to spend at least $1000 in order to gather enough data about your campaign settings. With any Houston marketing tactic, it’s important to test it and evaluate it as we go so we can continuously optimize your digital marketing strategy. Less than $1000 and you’ll likely not even reach enough people to figure out if your ads are working or not.

INFINI Marketing Helps Expand Houston Businesses With Google Ads

Google Ads are a fantastic way to quickly generate leads and conversions. With the right Google Ads strategy, our Houston marketing company can help expand your business. If you’d like to start a Google Ads campaign and enjoy an impressive ROI, please contact us! We look forward to helping your business grow.