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A local SEO strategy plays a key role in how many leads are driven to your website. The ultimate goal of SEO (Search Engine Optimization) is to get to page one on search engines without having to invest in advertising to get there, but it takes a lot of effort and expertise to achieve this. In this article, our Houston marketing agency will break down 3 common SEO mistakes your Houston business might be making in your digital marketing strategy that are damaging your search rank, and how we do things differently.

1: You’re Using The Wrong Keywords

Keywords are the core of SEO success (and Houston digital marketing success), but how do you know which keywords to choose? The right SEO keywords for your business are branded, localized, and competitive–meaning they are not over-used while remaining searchable (and relevant) by your target audience. 

When you’re ready to begin a local SEO strategy, our Houston marketing agency will help you pick the best data-backed keywords for your business.

2: You Aren’t Blogging

Many business owners think that nobody reads their blogs/articles, but the truth is that anytime someone searches for something on Google, blogs about the topic take over the search results! Further, once you have the right keywords, it’s time to put them to good use. Our Houston marketing agency’s in-house content writing team writes fresh blogs on a regular basis that provide value to your readers while also boosting your SEO rank so you can get your business in the eyes of the right people. In order to get to page 1 on Google and other search engines, our Houston marketing experts recommend you blog at least four times a month.

3: Your Content Is Copied From Another Source

This is more common in our clients who have a relatively new business and just wanted to get a website up and running ASAP. The fastest way to get a website up would be to copy/paste another website’s content, but this severely damages your ranking and will result in penalization from Google. Every time we take on a new Houston web design project, we write fully custom content that is true to your brand and helps you rank well on search engines.

Entrust Your Houston SEO To Our Houston Marketing Agency

Houston SEO is a valuable addition to your marketing strategy, but it can be tedious, especially because Google is constantly refining its algorithm. However, INFINI Houston Marketing Agency is a certified Google Partner, so we know all the ins and outs for making the algorithm work for you without penalty. If you would like to reach a wider audience by improving your Houston SEO ranking, then please contact us so we can discuss your needs and goals and create a custom local SEO strategy. We look forward to expanding your business with our digital marketing expertise!