Notebook showing SEO and the different components that go into an effective Houston SEO strategy

SEO is a critical component of your Houston marketing strategy. The right marketing strategy can make your business all the more visible to your target audience and successfully generate brand new, qualified leads. In this article, our Houston marketing agency will break down what makes for the ultimate Houston SEO strategy.

Start With Fresh Houston Website Design

At our marketing company, we believe that Houston web design is the anchor for the rest of your marketing strategy. When designing your brand new website, we execute a mobile-first approach to your web design, include a custom branding strategy, and generate and track leads right on your website. All of these factors work in your favor as we get your website to page 1 on Google and other search engines.

Invest In Monthly Blogging To Raise Your Houston SEO Rank

One of the best things you can do to improve your SEO rank is to update your website on a regular basis. The most effective way to do this is by blogging every month. We typically recommend that you blog 4 times a month, as this signals to search engines that your website is being frequently updated with information that is valuable to your target audience.

Our Houston marketing agency has an in-house content writing team. Our content writers will research and write informative articles that will reside on your website. These articles will discuss topics that your target audience searches for every day and include the relevant keywords we make sure you rank for. By implementing a blog, you will stay relevant on search engines and become all the more accessible to the leads that want to find a business like yours.

Execute A Social Media Marketing Strategy

Social media works wonders for building links that boost website traffic, and website traffic is one of the components that Google factors into how your website ranks. Although social media does not directly impact your SEO rank, it certainly helps! By posting content on social media that links back to your website, such as events or blogs, this signals to Google and other search engines that your website is credible–even more so if your audience actually clicks the links. 

INFINI Marketing Is A Houston SEO Expert

A lot goes into Houston SEO, but it is certainly worth it when you realize how helpful it is for generating qualified leads. If you think an SEO strategy might be a valuable addition to your Houston marketing strategy, then please contact us so we can get to know more about what your business needs and generate more leads.