Houston graphic designer's desk while working on brand new logo design for a small business

Logo design is a big deal for your business. It serves as an emblem that represents your company’s values and identity, and it is one of the many branding tools that encourage your audience to resonate with your brand. Although businesses can change their logo as they expand and as their Houston marketing strategy evolves, sometimes it may be hard to determine if and when it’s time for a new logo. In this article, we will discuss some signs that it might be time to seek professional Houston graphic design services for a new logo.

Your Logo Is Old And Outdated

If your logo looks and feels old to you, then it probably is–at least for the current level your business operates at. As a small business owner, you know your business better than anyone else, and sometimes things just don’t feel quite right. Often, we encounter clients who have a well-established business, but their team is looking to modernize their brand so they can compete and survive in today’s market. Remember, a modern brand needs a modern logo design.

Your Logo Is Busy

In graphic design, there are many concepts that our team understands and implements into your custom logo design. Sometimes, logos have too many colors or too many shapes and other features that it looks so overwhelming to the point where the message gets lost. Professional logo design by the in-house graphic design team at our Houston marketing agency does an excellent job of simplifying busy logos and making certain that the brand’s message stands out.

Your Logo Clashes With Your Marketing Collateral

If your marketing collateral, such as your website, brochures, business cards, and other items look outstanding, vibrant, and intriguing, but your logo–which must be present on all of your collateral–doesn’t even compare, then that’s a clear sign that you need an updated logo design for your Houston business. Not only will this improve the appearance of your collateral, but it will also reinforce the positive brand image that you try very hard to maintain.

Ready For Brand New Houston Logo Design?

If after reading this marketing blog you think that your logo could use an update or a complete overhaul, then please be sure to contact our graphic design team at our Houston marketing agency. We will work with you to assess your branding goals and translate that into a beautiful, modern, and unique logo design.