potential customer browsing on their smartphone and finding digital ads

If you run a Houston business and are ready to take it to the next level, then you should consider amplifying your digital marketing strategy with Facebook and/or Google Ads. In this article, our Houston marketing team will discuss how both methods compare and which might be better for generating leads for your business.

Houston Digital Marketing With Facebook Ads

With over 2.7 billion active users, Facebook is the social media platform of choice for businesses that wish to advertise and grow. 

Facebook Ads are unique in that businesses can set up their Facebook Ads campaigns to target potential customers based on psychographic segmentation. 

Psychographic segmentation is based on peoples’ hobbies, beliefs, interests, and other factors that make up your target audience’s personality. This approach to advertising is known to encourage more conversions because the audience that sees your ads is all the more likely to be genuinely interested in your product or service.

Houston Digital Marketing With Google Ads

While Facebook may be an appealing platform to advertise on, not every business gets the same benefit from Facebook Ads. In many cases, your ideal customers just might not spend much time on Facebook. Not to worry–Google Ads may still be a viable option for your Houston digital marketing strategy.

While Google Ads don’t directly advertise based on interests you personally select to target, Google can advertise based on zip codes and your audience’s unique search habits. Doing so lets your Google Ads reach those who are in the “active buyer" stage. With a conversion-optimized website, you may be able to capture plenty of leads with the help of our Houston marketing agency, which is a certified Google Partner.

Google Ads Allows Your Houston Business to Retarget

Have you ever done a Google search on a product, taken the steps to purchase it, but never completed the transaction? If so, then you may have gone to another website only to see an ad for the very product you almost bought? This is known as re-targeting, and Google makes this tactic possible for advertisers in all industries.

Our Houston Marketing Agency Can Manage Your Ads Campaigns to Ensure You Generate Leads

.If you’re considering digital advertising as a way to quickly generate leads, please contact us. Our Houston digital marketing company will help design and implement the best digital advertising strategy for you, manage it to ensure it brings you leads, and work to continuously optimize it for the best results–all within your chosen budget. Ready to take your business to the next level? Let’s work together to expand your business!