Customer browsing a Houston business's website on laptop and on mobile

With a new year comes new goals for your personal life and even your business. If one of your new year’s resolutions is to expand your business, then brand new Houston web design may be just what you need. In this article, our digital marketing company will discuss what is considered to be an effective website design strategy and why it’ll benefit your business.

Why Should You Consider Revamping Your Web Design?

Our Houston digital marketing company sees every client’s website as the anchor for the rest of their marketing strategy (whether they go fully digital or not). Think about it, when you advertise on Google or Facebook (LINKS), or print brochures to hand out at your next networking event, these things need to have a link to your website so those who encounter your ads or brochures can learn more about your business. However, if your web design is highly outdated and not conversion-optimized, then it will be really difficult to encourage visitors to actually browse your website, preventing you from landing a new customer. 

If your web design is modern, attractive, seamless, and user-intuitive, then prospective customers who land on your website will be far more inclined to reach out to you and provide you with their contact information.

How To Execute Effective Website Design

So, if you’d like to reach more customers with sleek Houston web design, what exactly does your new website need? Our Houston website design experts offer the following tips:

Start With A High-Quality Homepage That Brands Your Business And Resonates With Your Audience 

Not enough business owners put emphasis on the way their brand comes across on their website. At our Houston digital marketing agency, we view the homepage as the first impression your website visitors get of you. This is the page where we want to tell your audience what you stand for and, above all, why they should become your next customer. Our marketing experts will get to know you and your business and thoughtfully craft a brand message that will be placed on your homepage and mirrored throughout your website and the rest of your digital marketing strategy–including social media marketing, SEO writing, and more.

Incorporate Multiple Calls to Action On Your Website

A call to action (CTA) is something you ask your website visitors to do. Usually, this can mean filling out a form or making a phone call. On a website, this would work as a button we place on multiple pages across you website so that visitors can easily click it and contact you. Why does a CTA matter so much? Because website visitors won’t really know what to do when they land on your website unless you tell them. A CTA is the best way to make sure you get conversions that are easily trackable. 

Execute Mobile-First Houston Web Design

Our Houston marketing company follows a mobile-first approach to web design because today, humans default to mobile browsing for its convenience. Did you know that 57% of mobile users will not recommend a business if their website isn’t mobile-friendly?

Entrust INFINI Marketing With Your Houston Website Design Needs

Your unique business deserves a unique website. If you’re ready to take your business to the next level with brand new web design, please contact us. We can’t wait to work with you!