Business owner holding a tablet with various marketing tool logos floating above the screen

An effective digital marketing strategy has multiple components that work together like a well-oiled machine to help your company achieve its goals. While there is no shortage of useful tools out there, this blog post discusses just some of our favorite platforms/tools that can take your marketing strategy to the next level, effectively taking your business to new heights and positively impacting your community.

4 Must-Have Digital Marketing Tools For Your Business

Below are just 4 of the many tools we provide to our clients when they invest in a brand-first marketing strategy by INFINI Marketing. 

Joomla: The Best Website Design Tool For All Businesses

After we craft your brand, elevating your website design is the next step. While our master Joomla developers–who serve clients in Texas and nationwide–have managed WordPress, Wix, and Squarespace sites, we continue to stand by Joomla as the superior website design and development tool. These other platforms are considered very entry-level, so if you want to grow your business, then your website should scale right along with it. Joomla has the robust capabilities necessary to design a website that accurately reflects your business in all of its stages while remaining highly secure.

Birdeye: Perfect For Local SEO and Reputation Management

INFINI is proud to announce that we are an official reseller of Birdeye–a leading tool for both Local SEO and Reputation Management. 

INFINI x BirdEye for Local SEO

As far as local SEO goes, Birdeye helps get your business in front of the right people who are searching for your products and services. When we implement your local SEO strategy, our work with Birdeye can boost the quality of your Google Maps visibility and the accompanying reviews. Refining your online business listings also becomes a breeze.

INFINI x Birdeye for Reputation Management

Reputation Management is a strategy used to watch what people are saying about your company online and ensure a positive brand perception. When we work with Birdeye for Reputation Management, we can expand awareness of your brand by fostering a positive image that resonates with your target audience. 

Hubspot: Ideal For Email Marketing

If you’ve tuned into our blog series on Email Marketing Best Practices, then you know we place great emphasis on savvy email marketing to communicate directly with your audience. There are countless email marketing platforms out there, but we like to recommend Hubspot due to its countless capabilities–including detailed analytics and its massive library of products that can be integrated with one another in one place. 

Google Business Profile: Essential For Your Local SEO Strategy and Building Authority

Google Business Profile (formerly known as Google My Business) allows business owners to create informative listings of their business so they can be found more easily. Easily integrated with other Google offerings, your Google Business Profile will appear whenever someone searches for your business on Google Search or on Google Maps. A high-quality Google Business Profile is key to ensuring the rest of your local SEO strategy works. It’s also a critical component when you choose to advertise on Google Ads to boost brand authority and quality leads.

A Digital Marketing Strategy by INFINI Marketing is Designed to Get You Results!

Our digital marketing strategies are packed full of industry-leading tools and platforms that, when implemented by our marketing experts, will significantly increase lead generation and brand awareness. As a marketing agency committed to impacting the world by way of growing businesses, rest assured that we will work closely with you and keep eyes on the effectiveness of your marketing strategy. If you’re ready to expand your business, contact us! We look forward to building your custom marketing strategy and growing your business.