Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Best Practices For Google Business Profile (Google My Business)

Best Practices For Google Business Profile (Google My Business)

These days, having a strong online presence is crucial for any business's success. Among the various platforms available, Google Business Profile (formerly Google My Business) stands out as a powerful tool for implementing your Houston digital marketing strategy, enhancing your business's online visibility and connecting you with potential customers. A well-optimized Google Business Profile can significantly impact your local SEO, drive more traffic to your website, and boost customer

Our Houston Marketing Agency's Favorite Marketing Tools

Our Houston Marketing Agency's Favorite Marketing Tools

An effective digital marketing strategy has multiple components that work together like a well-oiled machine to help your company achieve its goals. While there is no shortage of useful tools out there, this blog post discusses just some of our favorite platforms/tools that can take your marketing strategy to the next level, effectively taking your business to new heights and positively impacting your community.

Picking the Right Social Media Platforms for Your Business

Picking the Right Social Media Platforms for Your Business

Whichever type of business you own, you know the importance of social media in your Houston marketing strategy. Getting your products and services seen by your target customers in order to generate profit is the main goal. Social media marketing is a cost-effective and sustainable way to build brand awareness. INFINI Marketing focuses on your brand first—always—as we expand your business and impact the world. Here are the different types of social media you should be exploring.

Birdeye for Reputation Management

Birdeye for Reputation Management

Keeping a positive online reputation is crucial for your business in the fast-paced world of digital marketing. As a trailblazing Houston marketing agency, Infini recognizes the potency of reputation management as an instrument to attract customers and drive business growth. Birdeye is a comprehensive platform that provides a variety of tools for effectively managing and improving online reputation. In this article, our Houston marketing expert will delve into how Birdeye can assist your

What is Birdeye for Local SEO?

What is Birdeye for Local SEO?

In the digital era, local businesses and brands face fierce competition for online market share. To thrive in this competitive landscape, businesses must employ effective search engine optimization (SEO) strategies and relevant Houston digital marketing campaigns to improve digital visibility.

One effective tool that can assist your business in its local SEO efforts is Birdeye. In this article, our Houston Digital Marketing specialist will discuss Birdeye and how its features can help your

The Importance of SEO in your Digital Marketing Strategy

The Importance of SEO in your Digital Marketing Strategy

If you own a business in 2023, you’ve most likely heard of SEO and how vital it is to marketing your brand. Search engine optimization is a popular tool used to generate website traffic in order to attract more customers. Here at INFINI Marketing, we utilize our proprietary digital marketing system to help your business achieve sustained growth. So how exactly can incorporating SEO expand your brand?

Email Marketing Best Practices (Part 3)

Email Marketing Best Practices (Part 3)

Welcome to part 3 of our Houston marketing agency’s mini-series on email marketing best practices! 

In part 2, we discussed double opt-in, design, and some must-have elements for your email campaigns. In today’s post, we will primarily focus on content that keeps your email marketing blasts valuable and engaging.

Just Launched: Maestro Property Buyers Marketing Strategy

Just Launched: Maestro Property Buyers Marketing Strategy

INFINI Marketing is proud to announce that we have successfully launched Maestro Property Buyers’ brand new marketing strategy! Maestro Property Buyers is a company that buys houses in any condition, as is, for cash. No closing costs or inspections are necessary. Here’s what our Houston marketing team has set up to propel Maestro Property Buyers and positively impact the community!

What is Local SEO and Does Your Houston Business Have the Right Strategy?

What is Local SEO and Does Your Houston Business Have the Right Strategy?

SEO stands for Search Engine Optimization, which is essentially how you get your website to show up on search engines such as Google. SEO is a key tactic we like to implement in our clients’ digital marketing strategies. While it is a slower, long-term strategy, it is also highly sustainable, and if you want to make a positive impact on your community, then expanding your business with SEO is a great way to do it!

If you start with blogging, for example, blogs will age like wine. Even older

INFINI Marketing x Birdeye: Build Your Company's Online Presence

INFINI Marketing x Birdeye: Build Your Company's Online Presence

In today’s digital world, your Houston business’s online presence is critical to its success and impact on the community. To be more precise, your online presence matters because:

  • It contributes to your visibility in a highly competitive market,
  • It can provide you with better quality leads, and
  • It can offer you stronger brand authority.

It’s important to note that simply having a website or social media page are not enough in the world of digital marketing. Every platform you are on

Email Marketing Best Practices (Part 2)

Email Marketing Best Practices (Part 2)

Welcome to part 2 of our mini-series on email marketing best practices! In part 1, we discussed the importance and relevance of using email marketing as part of your digital marketing strategy and introduced a number of basics that are helpful to know for a successful email strategy. In this blog, we will discuss some additional tips that, when paired with the basics, will really take your email marketing efforts to the next level and expand your business.

The Use of AI in Marketing

The Use of AI in Marketing

Artificial Intelligence, or AI for short, has been taking over the headlines in recent months, promising to change the world as we know it. While we don’t know exactly how AI will revolutionize our future culture and society as it becomes more powerful and more commonplace, we do know that in its current state, it is already a very powerful tool for making Houston digital marketing campaigns more effective. Here are just a few ways that the AI revolution can help marketers and companies