Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Use Google Ads Data To Improve Your Houston SEO Strategy

Use Google Ads Data To Improve Your Houston SEO Strategy

A Google Ads strategy is a great way to generate more leads and conversions in a shorter time frame. A Houston SEO strategy is also a great way to increase leads and conversions, but this is designed to be a long-term strategy to ensure your Houston business is regularly and consistently generating leads without paying for them. Although they are two different strategies, this marketing blog will discuss ways in which you can use your Google Ads campaign data to maximize your Houston SEO

Houston SEO Is Critical To Your Business's Success

Houston SEO Is Critical To Your Business's Success

Houston SEO, which stands for Search Engine Optimization, is the practice of driving traffic to your website organically. Organic traffic means “natural” in the sense that a prospect typed something into a search query while looking for a business to buy from and found your website in their search without the need to advertise yourself. Though considered an outdated digital marketing tactic by many, SEO is actually a powerful addition to your digital marketing strategy, and it’s here to stay as

Design Your Houston Website For Search Engine Success

Design Your Houston Website For Search Engine Success

Did you know that, according to BrightEdge, “SEO drives 1000%+ more traffic than organic social media?” or that only “0.78% of Google searchers click on results from the 2nd page”? Ranking organically on search engines is a great way to get your name out there to your target audience without spending hundreds or thousands of dollars, but it may be difficult to figure out how or where to start with your Houston SEO strategy. In this article, our Houston marketing team offers insight on how

How To Improve Your Houston SEO Rank

How To Improve Your Houston SEO Rank

SEO is one of the key components that must be incorporated into your Houston marketing strategy if you want to expand your business. Contrary to the popular belief that SEO is outdated, it is as powerful as ever, and a great way to expand your business in a way that is sustainable. In this article, we will talk about a couple of ways in which you can improve your Houston SEO rank.

Begin With New And Improved Houston Web Design

Never underestimate the power of great Houston website design

Incorporating Display Ads In Your Houston Marketing Strategy

Incorporating Display Ads In Your Houston Marketing Strategy

You may have heard about display ads and/or display advertising. In this article, we will talk about what display advertising is, different types of display advertisements, and how our Houston marketing agency can help you expand your business through a well-executed campaign.

What Is Display Advertising?

A display advertisement is a type of digital advertising that can appear across different websites, mobile and desktop applications, and search engines in the form of banners, videos, text

How Your Houston Business Can Set Effective KPI's

How Your Houston Business Can Set Effective KPI's

In our previous marketing blog post, we explained what a KPI is and which ones you should measure. However, if you read our article, you will know that your KPI’s are highly customized to your business’s current marketing goals. In this article, we will dive into what your Houston business should consider when determining the right marketing KPI’s.

Determining Your Goals

Before you can properly determine what KPI’s to measure, you first need to figure out what marketing-related goals

Can A Houston Business Change Its Logo And Keep Its Brand?

Can A Houston Business Change Its Logo And Keep Its Brand?

When it comes to aiming for the perfect logo design, it is completely possible to second guess it after some time has passed. This could be due to the fact that you have realized your true business identity or because you had a brilliant idea that you think will make your logo better. At this time, business owners ask us “Can I change my logo?” Here’s where our Houston marketing agency stands on the matter.

What Is A KPI And Which Ones Should Your Business Measure?

What Is A KPI And Which Ones Should Your Business Measure?

KPI stands for Key Performance Indicator, which is a data point that provides insight on your Houston business or an activity your business attempts to execute. The KPI’s you decide to measure will be used to evaluate the success of your Houston business’s marketing strategy, so in this marketing blog, we will explain why KPI’s matter and which ones you should measure on a regular basis.

Houston Advertising Basics: Active Buyers And Passive Buyers

Houston Advertising Basics: Active Buyers And Passive Buyers

Advertising is a highly valuable component of your Houston business marketing strategy. As a Google Partner marketing agency, we have extensive knowledge and experience advertising different businesses on Google, and a lot goes into executing a successful Google Ads campaign. In this marketing blog, we will discuss one facet of Google Ads marketing: targeting active buyers instead of passive buyers.

The Difference Between An Active Buyer And A Passive Buyer

Before we get into the strategy

Houston Web Design Mistakes You Might Be Making (Part 1)

Houston Web Design Mistakes You Might Be Making (Part 1)

Houston website design is critical in a successful marketing strategy, and web design is not exclusive to a solely digital marketing strategy. When it comes to any marketing strategy, your website needs to serve as the anchor that makes it easy for leads to convert, so in this blog, we will discuss 3 website design mistakes many business owners make, which could be hindering their success.

1) Your Website Design Is Not Mobile Friendly

Today, about 70% of web traffic takes place right on our

How Houston SEO Works And Benefits Your Business

How Houston SEO Works And Benefits Your Business

SEO (or Search Engine Optimization) is often viewed as outdated or unnecessary when social media exists, but the truth is that a good SEO strategy will truly set you apart from the competition, especially when your social media marketing strategy is one that complements your SEO. In this article, we will discuss how SEO works so you can gain a better understanding of why relying on a marketing agency to manage your SEO is beneficial to your business.

What Exactly Is SEO?

SEO is an area

Three Advantages Of Google Ads For Your Houston Business

Three Advantages Of Google Ads For Your Houston Business

Google has redefined how entrepreneurs market their businesses. Today, it has become essential to advertise on Google if you want to expand your Houston business. In this marketing blog, our Houston marketing agency will discuss 3 advantages of advertising your Houston business on Google.

1) Your Houston Small Business Will Reach Active Buyers

In marketing, we identify two types of buyers: non-active buyers and active buyers. A non-active buyer is someone who is unaware of your product, and