Team putting their hands together to demonstrate they have a culture in which they are close and connected to the work they do

When it comes to expanding your business and impacting the world, company culture is something that may often be overlooked. The reality, though, is that culture is something that business owners must consciously build right alongside their business.

In this blog post, our Houston marketing agency will explore what company culture means and how it can affect your business.

What is Company Culture and How Can it Grow Your Business?

Company culture isn't just about free snacks or fun office perks. While they do play a role in company culture, it’s really more about your team’s shared values, beliefs, and behaviors. These things all guide how employees work together and interact with customers and clients.

Attract and Retain Your Talent

It’s no secret that the right team can help your company succeed between their quality of work, and the overall experience for your clients. Did you know that having a strong company culture that you brag about online can then serve as a magnet for top talent?

Happy and Productive Employees

Everyone wants to be a part of something they believe in. When you push your amazing business culture–especially when it aligns with your company’s purpose and branding–your employees will look forward to contributing and being a part of the team. As a result, they’ll feel more connected and give their best effort.

Enhanced Brand Image

We’ve written a number of blogs about the importance of your brand in your digital marketing strategy. When you read these, you will see that a brand is more than your colors, fonts, and logo. It is the personified essence of your company that serves as a medium which allows your business to resonate with your audience on an emotional level. It’s no wonder that intangible, yet emotional things–like your culture, your voice, and how you treat others–make up your brand. Focus on building your culture and watch as it reinforces your brand from the inside out.

Creating and Strengthening Your Company Culture: Where to Start?

If you would like to build and enhance your team’s culture, here are a number of ideas to help guide you that our own Houston marketing agency has used.

People First

Culture is people-centric. If you want to elevate your culture, you need to put your team members first and think about how you can invite them into something they will gladly be a part of.

Communicate Core Values

An easy way to start strengthening your company culture is to determine your core values and communicate them to your team. For example, at INFINI Marketing, we have a core value–which we have called a “culture focus”–that we practice and talk about each month. Some of our culture focuses include:

  • Teamwork
  • Creativity
  • Gratitude 
  • Compassion
  • Leadership

Promote Work-Life Balance

In the digital age, achieving a work-life balance is far more doable than it used to be, especially since the COVID-19 lockdown. It’s a great idea to encourage more flexible work arrangements, as well as set and respect personal time and boundaries. 

Open Communication

Shaping your company’s culture truly is a company-wide endeavor. Encourage your employees to offer ideas or feedback and work with them to create the culture you all want. This will make them feel even more connected to your business and, above all, will ensure the collective needs of your employees are met in order for them to thrive.

Lead by Example

Above all, as the owner of your business, you are the leader. Lead by example and make a conscious effort to implement and develop your company culture over time. Your employees will follow.

Growing Your Business is a Journey, and Our Houston Marketing Agency is Here to Help!

As you can see, expanding your business isn’t just about marketing tactics such as Google Ads or social media management. There are countless ways you can take your business to new heights. If you’re ready to expand your business and impact the community (and the world), please contact us to learn more about how we can elevate your brand. We look forward to working together!