Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

What is Reputation Management and Why Is It Essential?

What is Reputation Management and Why Is It Essential?

In the modern era of Houston digital marketing, reputation is everything. Your business's online reputation can be a powerful asset or a significant liability. This article explores the concept of reputation management, its crucial role in business success, and how Birdeye, a leading reputation management platform, can help your business thrive in the competitive landscape of digital marketing.

Yes, You Can Update Your Logo As Your Company Grows

Yes, You Can Update Your Logo As Your Company Grows

If your business is expanding, then it’s a good sign because it means you’re hitting your goals. In some cases, your current logo may not be enough to reflect the growth you’ve made. You may be worried that changing your logo may no longer make your brand identifiable. On the contrary, it’s common business practice to update one’s logo. INFINI Marketing is here to help you expand your business and impact the world. We can start with a logo that you can be happy with.

How to Improve Your Local SEO

How to Improve Your Local SEO

In the realm of Houston digital marketing, establishing a strong local online presence is imperative for your business to thrive. Local SEO (Search Engine Optimization) is the key to achieving this. Doing so ensures that your business gains visibility among local customers actively seeking for your products or services. In this article, we'll explore what Local SEO is, its advantages for businesses, and practical steps to enhance your Local SEO efforts. We'll also delve into how Birdeye, a

Why Every Business Needs a Reputation Management Strategy with Birdeye

Why Every Business Needs a Reputation Management Strategy with Birdeye

The ever-increasing adoption of digital commerce as a way of doing business, which has been escalated by the COVID-19 global pandemic, only highlights the importance of Houston digital marketing and its components. As customers increasingly rely on online information to make purchasing decisions, a business's online reputation has never been more crucial. In this article, our Houston digital marketing strategist will discuss the significance of reputation management and how Birdeye, a leading

Understanding Local SEO: A Complete Guide for Beginners

Understanding Local SEO: A Complete Guide for Beginners

Understanding and harnessing the power of local SEO is a crucial element of any successful marketing strategy in Houston digital marketing. Local SEO enables your business to connect with its target audience in specific geographical areas, enhancing local visibility and driving relevant traffic that are highly likely to convert. This guide from our Houston local SEO expert provides beginners with a comprehensive overview of local SEO and highlights how Birdeye, a versatile platform, can

Web Design Tips to Grow Your Business

Web Design Tips to Grow Your Business

In today's fast-paced digital world, a well-designed website is no longer just an online brochure for your business; it's a powerful tool that can significantly impact your growth trajectory. As a leading Houston marketing agency, INFINI Marketing understands the critical role that Houston web design plays in building your digital marketing strategy and driving business success. Today, we'll share some expert tips on how you can leverage great Houston website design to foster business growth

How to Get Your Houston Business Noticed Locally

How to Get Your Houston Business Noticed Locally

In the cutthroat environment of digital marketing, getting your business noticed locally is a huge step towards success. Local SEO has emerged as a game-changer, enabling businesses to increase their visibility in their target geographical area. Our Houston marketing expert will delve into Local SEO in this article, specifically zeroing in on how it can effectively get your business noticed locally.

The Importance of Customer Reviews in Marketing: Leveraging Birdeye for Success

The Importance of Customer Reviews in Marketing: Leveraging Birdeye for Success

In this age of modern Houston digital marketing, customer reviews have been proven as an effective marketing tool that harnesses social proof and brand loyalty your business has accumulated. Customer reviews allow a marketing strategy that capitalizes on authentic insights into your business’s products, services, and overall consumer experience. In this article, our Houston marketing expert will explore the powerful role of customer reviews in digital marketing, how to conveniently manage and

It's Time to Leverage Video Marketing

It's Time to Leverage Video Marketing

Anyone who uses the internet is definitely exposed to some type of video content on a daily basis. Our Houston marketing agency understands the importance of video marketing as a tool of growing your brand in a way that’s creative yet informative. Because of our brand-first perspective, we’ll help you create captivating video content that will cement your name in your industry. Learn more about the benefits of video marketing below.

How Inflation Impacts the Price of Marketing

How Inflation Impacts the Price of Marketing

For businesses leveraging the power of Houston digital marketing, it's essential to remain informed about all variables that could impact the cost, effectiveness, and return on investment of their campaigns. Among these variables, economic factors, especially inflation, play a significant role. Today, we’ll explore how inflation affects prices related to marketing, and the steps we take to mitigate its effects.

Reasons Why Your Company Should Blog

Reasons Why Your Company Should Blog

If you’re utilizing digital marketing to expand your business, then blogging is a powerful tool that should be part of your strategy. Research shows that engaging, well-written blog posts generate leads and drive engagement. As your Houston marketing agency, our goal is to push your brand first, always, to help you build your relationships with new and existing customers. So how can blogging increase conversion rates for your business? Continue reading to find out.

Bad Reviews Don't Need to Harm Your Business

Bad Reviews Don't Need to Harm Your Business

In the digital age, your online reputation can make or break your business. With customers relying heavily on online reviews and ratings, even a few negative comments can derail your marketing strategy and cause significant damage to your company's image. However, thanks to Birdeye's robust online reputation management for businesses, you can now turn the tide on bad reviews and transform negative feedback into opportunities for growth and improvement. Today, we'll explore how Birdeye empowers