magnifying glass over the word "brand" to signify the importance of creating a brand that stands out

Every brand is a business, but not every business is a brand. Where do you stand when it comes to audience perception, and what does this mean for you if you have dreams of expanding your business?

If you’re unclear, then you might be wondering if you should rebrand entirely or simply refine your existing brand. In this article, we will discuss how you can tell which direction is best for you so that, together, we can take your business to new heights and make a positive impact on the world around us.

Rebranding Versus Refining Your Brand: What’s the Difference?

When you re-brand your business, you are building a new identity. When you are refining your brand, you are essentially doing a brand refresh. This means you are making a few tweaks that help bring clarity to your brand. In either case, a strong brand is essential for effective brand-first marketing.

When to Rebrand Your Company

Rebranding your company is a big decision to make, so it should not be taken lightly. Although you aren’t starting entirely from scratch, you do need to go back several steps. This means that getting the advice and guidance of a Houston marketing company like INFINI will prove invaluable in your journey.

Signs It’s Time to Rebrand Your Houston Business

If you’re wrestling with the idea of having to rebuild your brand, these signs may help with your decision:

  • Your mission or vision has changed
  • Your brand doesn’t align with your values
  • Your product or service has changed
  • You want to target a different audience
  • You’re expanding your business to different regions
  • You feel like your current brand is old and outdated

When to Refine Your Existing Brand

A brand refresh only requires a few tweaks. Perhaps you need to adjust how your message is coming across, or perhaps you could stand to think something through a little bit more. 

Signs It’s Time For a Brand Refresh

If you’re wondering whether or not your business is in a position to refine and refresh its brand, consider these signs:

  • Your logo isn’t flexible enough for your desired applications
  • Your messaging is a little messy and not entirely clear
  • Your visuals are outdated or feel bland
  • You feel like it’s hard to differentiate yourself from your competitors

What to Expect When Working With INFINI Marketing

Whether you choose a re-brand or a brand refresh, the process is nearly the same. When you enlist our expertise, we will schedule a branding meeting in which our brand strategist will ask you a series of questions. Together, we will chisel away at the brand within your business that just needs a little help coming through online.

INFINI Marketing is Your Partner in Your Branding and Marketing Journey

Establishing or even strengthening your brand identity is a creative and exciting process! If you’re still unsure whether a complete rebrand or a simple brand refresh are right for you, we are happy to help. Simply contact us today to get started. Together, we will help shape your brand so that we can elevate your business and impact the world.