Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

The Importance of SEO in your Digital Marketing Strategy

The Importance of SEO in your Digital Marketing Strategy

If you own a business in 2023, you’ve most likely heard of SEO and how vital it is to marketing your brand. Search engine optimization is a popular tool used to generate website traffic in order to attract more customers. Here at INFINI Marketing, we utilize our proprietary digital marketing system to help your business achieve sustained growth. So how exactly can incorporating SEO expand your brand?

Email Marketing Best Practices (Part 3)

Email Marketing Best Practices (Part 3)

Welcome to part 3 of our Houston marketing agency’s mini-series on email marketing best practices! 

In part 2, we discussed double opt-in, design, and some must-have elements for your email campaigns. In today’s post, we will primarily focus on content that keeps your email marketing blasts valuable and engaging.

Just Launched: Maestro Property Buyers Marketing Strategy

Just Launched: Maestro Property Buyers Marketing Strategy

INFINI Marketing is proud to announce that we have successfully launched Maestro Property Buyers’ brand new marketing strategy! Maestro Property Buyers is a company that buys houses in any condition, as is, for cash. No closing costs or inspections are necessary. Here’s what our Houston marketing team has set up to propel Maestro Property Buyers and positively impact the community!

What is Local SEO and Does Your Houston Business Have the Right Strategy?

What is Local SEO and Does Your Houston Business Have the Right Strategy?

SEO stands for Search Engine Optimization, which is essentially how you get your website to show up on search engines such as Google. SEO is a key tactic we like to implement in our clients’ digital marketing strategies. While it is a slower, long-term strategy, it is also highly sustainable, and if you want to make a positive impact on your community, then expanding your business with SEO is a great way to do it!

If you start with blogging, for example, blogs will age like wine. Even older

INFINI Marketing x Birdeye: Build Your Company's Online Presence

INFINI Marketing x Birdeye: Build Your Company's Online Presence

In today’s digital world, your Houston business’s online presence is critical to its success and impact on the community. To be more precise, your online presence matters because:

  • It contributes to your visibility in a highly competitive market,
  • It can provide you with better quality leads, and
  • It can offer you stronger brand authority.

It’s important to note that simply having a website or social media page are not enough in the world of digital marketing. Every platform you are on

Email Marketing Best Practices (Part 2)

Email Marketing Best Practices (Part 2)

Welcome to part 2 of our mini-series on email marketing best practices! In part 1, we discussed the importance and relevance of using email marketing as part of your digital marketing strategy and introduced a number of basics that are helpful to know for a successful email strategy. In this blog, we will discuss some additional tips that, when paired with the basics, will really take your email marketing efforts to the next level and expand your business.

The Use of AI in Marketing

The Use of AI in Marketing

Artificial Intelligence, or AI for short, has been taking over the headlines in recent months, promising to change the world as we know it. While we don’t know exactly how AI will revolutionize our future culture and society as it becomes more powerful and more commonplace, we do know that in its current state, it is already a very powerful tool for making Houston digital marketing campaigns more effective. Here are just a few ways that the AI revolution can help marketers and companies

How to Use Video in Your Digital Marketing Strategy

How to Use Video in Your Digital Marketing Strategy

Visual cues play a significant role in consumer decision-making. Studies have shown that more than 90% of consumers make decisions based primarily on appearance, either of a product itself or the platform used to promote it. For this reason, among others, it’s important to include a variety of quality, attractive visuals in your digital marketing strategy. Don’t limit yourself to graphic design elements and photographs, however. If you really want to reach for the stars, adding video to your

INFINI x BirdEye Reputation Management

INFINI x BirdEye Reputation Management

In the digital world we live in, your online reputation can make or break your company. When you’re so busy trying to earn revenue and grow your business, however, closely watching your online reputation and knowing where to look can become extra items on your to-do list that you may or may not get to. What if there was a solution that could help you monitor and manage your online reputation in the most efficient way possible? That’s where Birdeye comes in.

Explaining the Orbit Phase of Your Houston Marketing Package

Explaining the Orbit Phase of Your Houston Marketing Package

We’ve embarked on an exciting journey to redesign our website and branding in order to help your business achieve new heights. We understand that marketing strategies can be overwhelming, leaving you to wonder what your business needs to grow and when to implement the right tactics, which is why we’ve broken our services down into four phases:

  • Ignite
  • Engage
  • Orbit
  • Interstellar

Each phase of your marketing strategy is designed to promote your business from its earliest stages to its

The Engage Phase of Your Houston Marketing Package

The Engage Phase of Your Houston Marketing Package

Our Houston marketing company specializes in expanding businesses to impact the world. In our previous post, we discussed Phase I: Ignite of our digital marketing package so you can set a strong foundation for your company to take off from.

As a refresher, we deploy 4 different phases to get your business to new heights:

  1. Ignite
  2. Engage
  3. Orbit
  4. Interstellar

Naturally, your company will go through each stage. We are here to help you maximize on your goals throughout so we can impact

The Ignite Phase of Your Houston Marketing Package

The Ignite Phase of Your Houston Marketing Package

Our Houston marketing services are designed to help expand your business and impact the world. We know what your business needs to achieve new heights and when to implement the right strategies in four different stages:

  • Ignite
  • Engage
  • Orbit
  • Interstellar

Each phase of your Houston marketing strategy is customized to accelerate your business from its earliest stages to its established presence, effectively bringing in new clients, retaining existing ones, and employing marketing