Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Web Design Tips to Grow Your Business

Web Design Tips to Grow Your Business

In today's fast-paced digital world, a well-designed website is no longer just an online brochure for your business; it's a powerful tool that can significantly impact your growth trajectory. As a leading Houston marketing agency, INFINI Marketing understands the critical role that Houston web design plays in building your digital marketing strategy and driving business success. Today, we'll share some expert tips on how you can leverage great Houston website design to foster business growth

How to Get Your Houston Business Noticed Locally

How to Get Your Houston Business Noticed Locally

In the cutthroat environment of digital marketing, getting your business noticed locally is a huge step towards success. Local SEO has emerged as a game-changer, enabling businesses to increase their visibility in their target geographical area. Our Houston marketing expert will delve into Local SEO in this article, specifically zeroing in on how it can effectively get your business noticed locally.

The Importance of Customer Reviews in Marketing: Leveraging Birdeye for Success

The Importance of Customer Reviews in Marketing: Leveraging Birdeye for Success

In this age of modern Houston digital marketing, customer reviews have been proven as an effective marketing tool that harnesses social proof and brand loyalty your business has accumulated. Customer reviews allow a marketing strategy that capitalizes on authentic insights into your business’s products, services, and overall consumer experience. In this article, our Houston marketing expert will explore the powerful role of customer reviews in digital marketing, how to conveniently manage and

It's Time to Leverage Video Marketing

It's Time to Leverage Video Marketing

Anyone who uses the internet is definitely exposed to some type of video content on a daily basis. Our Houston marketing agency understands the importance of video marketing as a tool of growing your brand in a way that’s creative yet informative. Because of our brand-first perspective, we’ll help you create captivating video content that will cement your name in your industry. Learn more about the benefits of video marketing below.

How Inflation Impacts the Price of Marketing

How Inflation Impacts the Price of Marketing

For businesses leveraging the power of Houston digital marketing, it's essential to remain informed about all variables that could impact the cost, effectiveness, and return on investment of their campaigns. Among these variables, economic factors, especially inflation, play a significant role. Today, we’ll explore how inflation affects prices related to marketing, and the steps we take to mitigate its effects.

Reasons Why Your Company Should Blog

Reasons Why Your Company Should Blog

If you’re utilizing digital marketing to expand your business, then blogging is a powerful tool that should be part of your strategy. Research shows that engaging, well-written blog posts generate leads and drive engagement. As your Houston marketing agency, our goal is to push your brand first, always, to help you build your relationships with new and existing customers. So how can blogging increase conversion rates for your business? Continue reading to find out.

Bad Reviews Don't Need to Harm Your Business

Bad Reviews Don't Need to Harm Your Business

In the digital age, your online reputation can make or break your business. With customers relying heavily on online reviews and ratings, even a few negative comments can derail your marketing strategy and cause significant damage to your company's image. However, thanks to Birdeye's robust online reputation management for businesses, you can now turn the tide on bad reviews and transform negative feedback into opportunities for growth and improvement. Today, we'll explore how Birdeye empowers

Best Practices For Google Business Profile (Google My Business)

Best Practices For Google Business Profile (Google My Business)

These days, having a strong online presence is crucial for any business's success. Among the various platforms available, Google Business Profile (formerly Google My Business) stands out as a powerful tool for implementing your Houston digital marketing strategy, enhancing your business's online visibility and connecting you with potential customers. A well-optimized Google Business Profile can significantly impact your local SEO, drive more traffic to your website, and boost customer

Our Houston Marketing Agency's Favorite Marketing Tools

Our Houston Marketing Agency's Favorite Marketing Tools

An effective digital marketing strategy has multiple components that work together like a well-oiled machine to help your company achieve its goals. While there is no shortage of useful tools out there, this blog post discusses just some of our favorite platforms/tools that can take your marketing strategy to the next level, effectively taking your business to new heights and positively impacting your community.

Picking the Right Social Media Platforms for Your Business

Picking the Right Social Media Platforms for Your Business

Whichever type of business you own, you know the importance of social media in your Houston marketing strategy. Getting your products and services seen by your target customers in order to generate profit is the main goal. Social media marketing is a cost-effective and sustainable way to build brand awareness. INFINI Marketing focuses on your brand first—always—as we expand your business and impact the world. Here are the different types of social media you should be exploring.

Birdeye for Reputation Management

Birdeye for Reputation Management

Keeping a positive online reputation is crucial for your business in the fast-paced world of digital marketing. As a trailblazing Houston marketing agency, Infini recognizes the potency of reputation management as an instrument to attract customers and drive business growth. Birdeye is a comprehensive platform that provides a variety of tools for effectively managing and improving online reputation. In this article, our Houston marketing expert will delve into how Birdeye can assist your

What is Birdeye for Local SEO?

What is Birdeye for Local SEO?

In the digital era, local businesses and brands face fierce competition for online market share. To thrive in this competitive landscape, businesses must employ effective search engine optimization (SEO) strategies and relevant Houston digital marketing campaigns to improve digital visibility.

One effective tool that can assist your business in its local SEO efforts is Birdeye. In this article, our Houston Digital Marketing specialist will discuss Birdeye and how its features can help your