Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Deciding Between Google Ads and Facebook Ads in Your Houston Marketing Strategy

Deciding Between Google Ads and Facebook Ads in Your Houston Marketing Strategy

In the ever-evolving realm of Houston Digital Marketing, choosing the right advertising platform can be a pivotal decision for businesses aiming to expand their operations.

How Testimonials in Houston Marketing Help Your Brand

How Testimonials in Houston Marketing Help Your Brand

The first step of business expansion is creating a solid foundation from which it can take off. INFINI Marketing helps you build brand awareness through phase 1 of our expansion phases: IGNITE. We use different digital marketing tools in this phase to thrust your business toward the right trajectory, including client testimonials. Just how can testimonial pages help craft your company’s identity? Here’s how our Houston marketing agency utilizes positive feedback in IGNITE.

Google Ads Versus Houston SEO; Which Is Right for You?

Google Ads Versus Houston SEO; Which Is Right for You?

Google Ads and search engine optimization (SEO) are two effective Houston digital marketing strategies that businesses utilize to improve their online presence. Both drive traffic and potential customers to your website, leading to higher conversion rates. Which one is right for you if they both offer advantages?

What is a Local SEO Strategy

What is a Local SEO Strategy

In the bustling world of Houston marketing, standing out locally is a strategic advantage. Local SEO, a potent tool in the digital marketer's arsenal, holds the key to gaining visibility among your local audience.

Why Brand First Marketing Matters

Why Brand First Marketing Matters

Over the past few years, the concept of "Brand First Marketing" has emerged as a guiding principle for businesses seeking to stand out and thrive. As a Houston marketing agency with experience building up several brands from scratch, INFINI Marketing will delve into what exactly Brand First Marketing is and why it holds significant importance, especially for businesses that are looking to make a splash.

How Does INFINI x Birdeye for Reputation Management Work?

How Does INFINI x Birdeye for Reputation Management Work?

In the competitive realm of Houston marketing, maintaining a stellar online reputation is a non-negotiable aspect of business success. Houston reputation management has become a cornerstone of an effective digital marketing strategy, and when coupled with INFINI Marketing’s brand-first approach, the results can be truly transformative. In this article, we will explore how this powerful combination works to supercharge your Houston marketing strategy.

What Makes a Great Website?

What Makes a Great Website?

These days, your website is often the first encounter potential clients have with your business. As a Houston marketing agency that specializes in building brands and crafting a unique online presence for our customers, INFINI Marketing understands the challenges you need to face in order to build and implement your own effective Houston digital marketing strategy. Today, we’ll explore what characteristics make for great Houston website design and how they can help your business stand out in

What is Reputation Management and Why Is It Essential?

What is Reputation Management and Why Is It Essential?

In the modern era of Houston digital marketing, reputation is everything. Your business's online reputation can be a powerful asset or a significant liability. This article explores the concept of reputation management, its crucial role in business success, and how Birdeye, a leading reputation management platform, can help your business thrive in the competitive landscape of digital marketing.

Yes, You Can Update Your Logo As Your Company Grows

Yes, You Can Update Your Logo As Your Company Grows

If your business is expanding, then it’s a good sign because it means you’re hitting your goals. In some cases, your current logo may not be enough to reflect the growth you’ve made. You may be worried that changing your logo may no longer make your brand identifiable. On the contrary, it’s common business practice to update one’s logo. INFINI Marketing is here to help you expand your business and impact the world. We can start with a logo that you can be happy with.

How to Improve Your Local SEO

How to Improve Your Local SEO

In the realm of Houston digital marketing, establishing a strong local online presence is imperative for your business to thrive. Local SEO (Search Engine Optimization) is the key to achieving this. Doing so ensures that your business gains visibility among local customers actively seeking for your products or services. In this article, we'll explore what Local SEO is, its advantages for businesses, and practical steps to enhance your Local SEO efforts. We'll also delve into how Birdeye, a

Why Every Business Needs a Reputation Management Strategy with Birdeye

Why Every Business Needs a Reputation Management Strategy with Birdeye

The ever-increasing adoption of digital commerce as a way of doing business, which has been escalated by the COVID-19 global pandemic, only highlights the importance of Houston digital marketing and its components. As customers increasingly rely on online information to make purchasing decisions, a business's online reputation has never been more crucial. In this article, our Houston digital marketing strategist will discuss the significance of reputation management and how Birdeye, a leading

Understanding Local SEO: A Complete Guide for Beginners

Understanding Local SEO: A Complete Guide for Beginners

Understanding and harnessing the power of local SEO is a crucial element of any successful marketing strategy in Houston digital marketing. Local SEO enables your business to connect with its target audience in specific geographical areas, enhancing local visibility and driving relevant traffic that are highly likely to convert. This guide from our Houston local SEO expert provides beginners with a comprehensive overview of local SEO and highlights how Birdeye, a versatile platform, can