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Don't Pause Your Houston Marketing During COVID–Low-Cost Ways to Expand Your Business

As the economy gradually re-opens and some businesses resume their operations, other businesses are attempting to reduce their expenses. Often, the marketing budget is the first to get cut. This may seem like a good solution in the short-term, but this can actually have devastating effects on the success and expansion of your business. You should try your best to continue with even some of your Houston marketing efforts during COVID-19, so here are two low-cost methods to expand your business.

Why Marketing Is Crucial At A Time Like This

Marketing is often seen as an unnecessary expense, but it's one of the most important components of business growth for the following reasons:

  • Marketing is how companies communicate directly with their customers and future prospects
  • Businesses must use marketing to successfully cater to their customers’ needs
  • Marketing generates and identifies leads

Remember, a fantastic marketing and branding strategy is what turns leads into lifelong customers, helping your business stand out against the competition.

Low-Cost Ways to Expand Your Business

Although there are multiple ways to expand your business, such as through brand new Houston web design or Houston SEO, today we'll discuss the low-cost benefits of Google Ads and Social Media.

Google Ads

Google Ads marketing is an effective way to reach new customers because the ads your target audience sees in a Google search are only shown if they’re looking for that particular product/service at that moment. This is completely different from a force-fed TV commercial.

Google will decide which advertisements are shown based on a variety of factors, such as your max budget and ad quality. Now, think about this: many businesses shrunk their budgets and stopped advertising, which consequently lowered the average CPC. This means that our certified Google Partner marketing agency can help your Houston business snag a great position on Google ads at a lower bid. 

Social Media

There are a lot of businesses out there that don’t have a strong social media presence. To improve this, determine what platform you should focus on based on your Houston branding, marketing, and growth goals.

Many people are staying at home until further notice, which means your target audience is as well. Now is the perfect time to revisit your social media marketing strategy and develop one that will increase engagement, followers, and generate even more leads. Contrary to popular belief, social media posts don’t have to be worth thousands of dollars to make an impact.

Let INFINI Marketing Help You Expand Your Business During These Trying Times

We have successfully helped multiple clients expand their business in a time when it seems impossible (including Advanced Fences) and we can’t wait to help even more businesses achieve goals that were once mere dreams. If you would like to take your business to new stratospheres, then please contact us so we can begin assessing your needs and goals and help develop a Houston marketing strategy custom-tailored to your business.

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An Introductory Guide to SEO Success For Your Houston Business

Search Engine Optimization (commonly referred to as SEO) is essentially the practice and the process of ranking on search engines, such as Google, Bing, and Yahoo. This is the basic definition, but SEO has plenty of other facets to it that make it such an ever-present necessity in your Houston marketing strategy. Although Houston SEO can be complex, knowing the basics is a great way to start expanding your business.

What Is Houston SEO And Why Do Businesses Need It?

Going further in detail from the initial definition we provided, SEO is how businesses drive traffic to their website, organically. Organic traffic refers to unpaid traffic, which means your ideal customer is successfully finding you through Google just by typing in the keywords you rank for...for free! Our Houston marketing agency is adamant about helping our clients rank well so that they can get more customers without having to pay for them to show up.

Isn’t SEO Outdated?

Many consider SEO a dead tactic in the world of marketing, but this is simply untrue. Yes, SEO did drop in popularity, but it’s actually changing each and every day. This is partially due to the fact that Google, as the leading search engine, regularly adjusts its algorithm to ensure only high-quality websites that feature high-quality content and optimized Houston web design rank well. Google constantly changing its algorithm is its way of weeding out the bad websites from the good ones, which is why it’s crucial for business owners to constantly be in-the-loop, pay attention to the competitive landscape, and constantly update, modernize, and improve their business.

How Can I Kickstart My Google Rank?

Here are just a couple of things you can do to boost your Houston SEO ranking.

Start With Houston Website Design

To kickstart your new and improved Houston SEO strategy, we recommend first looking at your Houston website. Is your website design modern? Is it easy to navigate? If not, some changes need to be made, so think about investing in much-needed Houston website design updates, as Google also takes the user experience into account when ranking websites.

Evaluate Your Metadata 

How about your metadata? Is it properly optimized for the bots that “crawl” your website? Although it’s recommended that your SEO strategy caters to humans (not bots), metadata is one component of Houston SEO that should be catered to bots so that they get a better understanding of what your website is all about.

Seek Expertise From A Houston Marketing Agency Like INFINI Marketing

These are just the basics of SEO, but they are a surefire way to give your business a boost in its Houston SEO strategy. If you would like to improve your SEO ranking and be found on Google in a timely manner, then please contact us. As a Google Partner marketing agency in Houston, we’ll make sure your website and your business are set up for success.

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How to Use Instagram as a Video Marketing Tool For Your Houston Business

If you aren’t very familiar with using video marketing as a facet of your Houston digital marketing strategy, then please feel free to read our article on the subject here. In this article, we will go into more detail on how to utilize video marketing on Instagram.

Instagram is a Powerful Video Marketing Asset

Since its initial launch in 2010, Instagram has come a long way. Today, it is one of the top platforms for video, and, according to Business Insider, as of Q4 in 2018 Instagram stories reached about 500 million active users, compared to a mere 150 million in Q1 of 2017.

Ways to Use Instagram as a Video Marketing Tool

Before we get into this, it’s important to note that exemplary Houston web design in your marketing strategy is crucial. Social media should not only be used to foster a community of followers/fans, but it should also be used to redirect traffic to your website, which boosts your Houston SEO ranking. 

If your Houston small business website is not up to Google’s standards, users who follow a link to your website from social media will likely leave pretty quickly, increasing your bounce rate. A poor bounce rate signifies that your website is poor quality, which will inevitably harm your Houston SEO rank. This is why we recommend entrusting a Google Partner agency like INFINI with your website needs prior to launching a social media marketing strategy.

Instagram Stories

Stories are casual and low-key, so it’s good to have fun with them and also share things that interest you. Each Story slide lasts about 15 seconds, but if you upload a video from your phone’s gallery to your story, Instagram will automatically divide it into seamless slides. Here are some ideas of what to post in your stories:

  • Post from your page’s feed
  • A post where someone is raving about your product/service
  • Posts from people you follow that you’d like to shoutout

Instagram Feed Video

This type of video post will appear on your Houston business’s page and lasts between 3 and 60 seconds. You could share:

  • Short tutorials
  • In-house/behind-the-scenes look
  • Time-lapse
  • Relatable content, such as seasonal/trendy posts

Instagram TV (IGTV)

IGTV allows for longer, more informative videos. Videos that don’t require audio will perform better than videos that do require audio simply because they are more convenient. Now, IGTV posts will also remain on your page, so here are some great content ideas:

  • Documentary
  • In-depth tutorials
  • Interviews

Elevate Your Instagram Video Marketing Strategy

Our expert Houston video marketing team can film and edit engaging and professional videos you wish to share. We are also adamant about making certain that every video links back to your website in such a way that boosts your Houston SEO. If you would like to engage your audience on Instagram, please contact us so we can discuss your goals and develop a custom marketing strategy for you, complete with content and a posting schedule.

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How to Make Your Houston Business Stand Out Against the Competition With Houston Marketing

Houston’s a major city, and with major cities comes tight competition between businesses, making it increasingly difficult to stand out. How then, do you make sure you stand out? Is it even possible to? Possible, yes; but it does take a lot of creative thinking. Luckily, though, our team of Houston marketing strategists thrives on our creative thinking. Here’s how you can make your brand stand out against your competitors.

Stand Out With Your Pricing

Pricing, which seems like the easiest way to differentiate yourself, may be considered a double-edged sword. On one hand, making your brand affordable makes your company accessible to more, but you may come across as cheap and hurt your margins, revenue, and profit. 

On the other hand, you may choose to price your product/service as a luxury or high-end item, but you risk being seen as unaffordable for the consumer you are actually hoping to turn into a loyal customer. If you choose to differentiate yourself based on pricing, think long and hard about it, as other factors such as quality, cost, speed, etc., will influence how you price your product/service.

How Visible and Searchable Your Company is on Search Engines

As a Google Partner, we understand all the ins and outs of Houston SEO and provide custom Houston website design that helps your brand rank well. With a strong SEO strategy as a component of your overall marketing strategy, your company is able to reach a greater portion of those you wish to turn into loyal customers. Our team can develop a custom content marketing strategy that increases your credibility and boosts your SEO ranking.

Sharing Your Brand Story is the Best Branding Strategy

The best, most impactful, and most effective way to stand out is by sharing your brand’s story. At the end of the day, your story is what sets you apart because it is unique to you, therefore making it what your target audience actually resonates with. At that point, if your audience shares your beliefs and relates to you, price won’t even be an argument because they are positive about the value you offer them.

INFINI Marketing Specializes in Telling Your Story to Expand Your Business

If you’re a Houston business and wish to create a compelling story, and/or wish to rank higher on Google to share your story with more people, then please contact us so we can develop a customized marketing strategy that combines traditional and digital marketing to strengthen your brand and expand your business.

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Why You Should Consider Adding Photography to Your Houston Marketing Strategy

We recently discussed video marketing as part of your Houston digital marketing strategy, but photography is another option that can elevate your brand and make your marketing strategy that much more effective. You know the saying–a picture is worth a thousand words, and according to this survey done by Adobe, 41% say that beautiful images help create a positive experience. Here are some other reasons why photography as part of your digital marketing strategy WORKS.

Photography in Marketing Highlights What’s Important

When you see articles of some of the most impactful events in history in the newspaper or as you browse the internet, they all have one thing in common: a cover photo. Although a solid headline will draw your attention, more often than not, it is the powerful imagery that grasps your attention first. When the cover photo for an article is chosen wisely, it gives the viewer a summary of the article at a glance. This is an effective way to highlight and bring awareness to your brand and the content you’re providing.

Photography Marketing Brings You Closer With Your Community

Some stock photos are good, especially when it comes to blogs/articles that you post to your website on a regular basis. However, nothing beats photos taken in-house. For example, a coffee shop investing in Houston marketing has two options:

  1. Use stock photos of coffee concoctions and coffee shops
  2. Hire a marketing agency that offers professional photography, like INFINI Marketing, to take photos of the team, their drinks, how they create their drinks, etc. 

The better option is the latter because these photos would show the uniqueness that makes this coffee shop so great, and this is what customers want to buy. These types of photos also help brands build more credibility. You simply cannot replace the coffee shop’s uniqueness by relying exclusively on stock photography.

Sometimes, a Great Photo is All You Need to Get the Message Across

Remember when we said a photo is worth a thousand words? Let’s expand on that.

Photos work wonders when paired with text, but the beauty of photos is that you don’t need a wall of text. Instead, you can let your photography express the message your Houston business is wishing to share with your audience through your Houston marketing strategy.

Whether you add unique photography to your Houston social media marketing strategy, or if you decide to upgrade your Houston website design to make it more photography marketing-friendly, the right photos will summarize your text and emphasize it, complementing it in a way that is easy for your audience to consume, understand, and act on.

Elevate Your Branding and Marketing Strategy With Houston Photography

If you would like to stand out and strengthen your brand by using photography, then please contact us. We'll discuss your branding goals and your vision and set up a photo shoot that is sure to elevate your Houston business's branding and marketing strategy.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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