Our Houston Marketing Agency Debunks Digital Marketing Myths (Part 2)

Our Houston Marketing Agency Debunks Digital Marketing Myths (Part 2)

If you read our previous article about digital marketing myths, it will probably not come as a surprise to you that there are plenty more where those came from. We will debunk even more digital marketing myths and offer valuable insight on how to elevate your Houston SMB marketing strategy.

Myth #4: Word of Mouth Referral is All You Need

Now, don’t get us wrong. Word of mouth is highly valuable and does help your small business. However, it’s far too limiting. While you may get a couple of leads every month from word of mouth, imagine having 10 leads, 20 leads, or more each month! Imagine that number increasing with each month that follows. This is only possible if you tap into digital marketing. With the right tools and strategy, you can utilize digital marketing to not only maximize your word of mouth referrals, but to also reach those who don't know you yet. We can help you achieve this through social media marketing, Google Ads, and more.

Myth #5: Blogs Are Pointless Because No One Reads Them

Think of it this way: when someone types a question into a Google search, the vast majority of their search results will point to blogs and articles that go in detail about the question. This means that those who are in need of your services will read what you write in order to learn more about a solution to their problem, your services, and who your company is. This is a vital step in deciding if they would like to be your customer. Additionally, regularly posting blogs is a fantastic way to generate leads and strengthen your brand, while simultaneously improving your Houston SEO rank. If you would like to learn more about how a blog can help you expand your business, read our article here

Myth #6: With So Many Free Website Builders, I Don’t Need to Pay for Custom Website Design

On the surface, using website builders such as WIX or Squarespace seems like the perfect way to showcase your brand at a low cost. While this is partially true, they are not sustainable and will become incredibly limiting. As your Houston small business grows, you will inevitably be in need of custom, robust web design that best represents your brand while simultaneously engaging and retaining customers and leads. 

INFINI’s Houston Marketing Experts Will Take Your Brand to New Heights

Although this is good advice for all Houston businesses to follow, each facet of your marketing strategy still needs to be fully customized to your needs. If you would like to strengthen your brand and expand your business, then please contact us. We will develop a custom social media marketing strategy for you, as well as a custom Google Ads campaign to get your brand out there. We will also work on your website design so your site performs as best as possible to generate more leads, which also means we will make it Houston SEO friendly. We look forward to expanding your Houston business.

Houston Marketing Client Update: Advanced Fences (Interview)

Houston Marketing Client Update: Advanced Fences (Interview)

Although we launched Advanced Fences' website at the beginning of the year, we decided to interview one of the owners, Brian, to see how their business is doing, especially during COVID-19. Advanced Fences is a Houston-based fencing company that specializes in designing, fabricating, and installing custom residential fences and gates, as well as commercial fences and gates. They also design and install driveway gates.

When we started working together, our Houston marketing strategists recommended that their marketing strategy should consist of graphic design, branding, website design, and digital advertising. Please read our interview below, where we discuss their initial difficulties as a business and how much they have grown from when we launched them in January until today.

Interviewing Brian of Advanced Fences

INFINI: How has business been during the pandemic?

Brian: It has been really difficult

INFINI: What is the most challenging part of running your business during this period?

Brian: The most challenging part is making sure people know we're open because everyone thinks that people in construction and fencing aren't working right now. 

INFINI: What have you done to overcome this challenging time?

Brian: We did everything we could. We started calling existing customers and asking for referrals. We also started with door knockers and of course, we also continued with our Google Ads.

INFINI: What was the most successful out of all of these efforts?

Brian: It was really a combination of everything. But the most important thing was getting the website up to date and have the messaging, which needs to be very clear. The message had to make it clear that even though we are still working, we are practicing social distancing and using PPE (Personal Protective Equipment)

INFINI: Did You Experience Success During COVID-19?

Brian: In the first couple of weeks, we lost about 1/3 of the business we were bringing in, but as the economy reopens, because of the marketing we're doing with you, our business has increased by 50% from the beginning of the year. We also have good customer reviews and one customer was extremely happy with us and our work. They thanked us and said the price was great, the process was seamless, and our quality of work was amazing. They were really pleased with our dedication as well because we worked through the rain to ensure we gave them the fence they desired in a timely manner. 

INFINI: With the economy reopening, how do you feel your business will perform?

Brian: This week is actually the busiest week we've ever had. Overall the prospect looks really bright and we're looking forward to experiencing continual growth. We'll definitely keep up our quality and pricing and continue with the marketing strategy we're utilizing right now.  

INFINI Develops Houston Digital Marketing Strategies for Companies Across All Industries

We're excited to hear about how much Advanced Fences has grown in the last few months, and it makes us feel so proud to see that they are expanding and we get to be right by their side. They have even decided to double their investment in marketing so that they can expand more and give more Houstonians the residential gates and fences, or commercial gates and fences of their dreams, ensuring Peace of Mind, Personal Space, and Self Expression. 

Using Google Ads in Addition to a Better Website Design to Expand Your Houston Business

Using Google Ads in Addition to a Better Website Design to Expand Your Houston Business

In today’s competitive market, great website design is a must, but while it certainly elevates your Houston brand, it is merely the starting point for your business’ infinite growth. Pairing your website with impactful advertisements on Google as part of your digital marketing strategy will help you reach more people, increasing both your leads and conversions.

What Are Google Ads and How do They Work?

Google Ads can get a little confusing, but simply put, Google Ads hyper-targets your audience. When you are watching television and a commercial comes on, it’s very disruptive and chances are you aren’t even in need of what is being advertised to you. Similarly, when listening to the radio, you may get extremely repetitive ads and still not be in need of the product or service. 

Google is different. Your ad will show only when someone is searching for the product or service you offer. This is much more effective because if the potential customer is searching for it, they are already prepared to buy your product/service. In addition to your ads only being shown to those who are looking for your services, you’ll pay only when someone clicks on your ad. This helps keep costs down and gives you a much better idea of how effective your ads are. 

How a Fantastic Website and Google Ads Expand Your Houston Business

Now, whether someone who saw your ads buys a product or service from you or a competitor will depend on your sales team and your overall marketing strategy, which is where your website design and functionality comes into play. 

Website Design

Your website should be optimized for different devices, but more importantly, it should be optimized for conversions. This means that your website should clearly state your phone number and also offer a form that visitors can fill out. When someone calls or your form is filled, this is considered a conversion. An outdated website may not have these capabilities, though, which is why it’s crucial you modernize it. If you’re interested in learning if you should improve your website, please contact us for a free 30-minute website audit via video conference.

Google Ad Performance

When we create your Google Ad, we have to determine what your goal is. Do you want a purchase, a website visit, a phone call? Once we determine this, we also have to ensure that the landing pages are engaging. The landing page is the webpage that users will arrive on once they click your ad. If this is informative and attractive, it’s much more likely to encourage leads and conversions.

INFINI Marketing Helps Houston SMB’s Generate More Leads and Conversions

Through our custom marketing strategies, which consist of website design, Google ads, Houston SEO, and more, we are able to proudly expand your Houston business. If you would like some guidance and wish to expand yours, please contact our marketing strategists. We look forward to infinitely growing your business.

custom responsive website design for desktop, laptop, tablet, and phone

Now is a Great Time to Clean Up Your Houston Business Website

In our previous blog, we discussed the right way to continue marketing your Houston business during COVID-19. Social distancing gives business owners an opportunity to reflect on their brand and dedicate a little more time to refining it. Because strong brands allow themselves to grow, now is a good time to create that opportunity for yours.

How Does an Upgraded Website Help Your Houston SMB Brand

A website is necessary because it helps potential customers learn more about your brand, product, and service. However, there is far more that a stellar website design can accomplish as part of your marketing strategy. 

For example, with the right colors, you will be able to evoke a certain emotional response from your target audience. With the right layout, visitors will gain a general idea of what your business stands for, but then they will also have the chance to know more details about you by exploring the other webpages on your site.

A beautiful, active website also lends itself to improving your Houston SEO ranking. It’s not enough to simply have a website on the world wide web; today, your Houston website needs to be mobile and tablet compatible so that search engines, like Google, are able to show your website to more searchers. Additionally, a well thought out website utilizes competitive and searchable keywords, and also offers a blog/news page where visitors find valuable information. Read our article on why all businesses should blog to learn more about why this is essential.

How Does INFINI Marketing Clean Up an Old Houston Website and Make it Impactful?

We Take the Time to Listen to What You NEED

It’s easy to think about all the bells and whistles that a custom website offers, but our Houston marketing strategists take the time to speak with you about your brand, your goals, and what you need in order to achieve them. We’ll also be sure to understand what your main selling points are and why you believe your target audience should choose you over the competition. And don’t worry, our Houston web designers will happily show you some extra features that are both cool and beneficial. 

We’ll Optimize Your Website For Conversions and Search Engines

Using our Houston SEO expertise, we will make sure your site is set up to rank on Google. With regular updates, such as through blogs, we can help your brand reach more searchers. While they browse your site, we will also offer a contact form so we can track your leads and help you remain in contact with them.

Entrust INFINI With Your Houston Website Design and Marketing Needs

If your SMB is in need of a clean, fresh, and updated website, then please contact our marketing strategists. Together, we can decide what website features may not be working for your brand and fix them so you get the most out of your site and expand your business. 

How to Continue Marketing During COVID-19, The Right Way

How to Continue Marketing During COVID-19, The Right Way

In this uncertain time, family members are worried about one another, and some businesses have had to turn to online alternatives. Other businesses, however, have had to lay employees off or shut down altogether.

When it comes to the Houston businesses that are still able to operate like normal, they may be experiencing a severe slow-down. Maybe they haven’t had any new leads, or maybe customers have parted ways with them because they could no longer afford their product or service. It is because of this, though, that keeping up your marketing efforts during COVID-19 is crucial.

Why Is Marketing Necessary During COVID-19

Let’s go back to the basics. Why is marketing necessary in the first place? Marketing is how companies communicate with their current customers and potential customers. It’s how they’re able to identify and anticipate customers’ needs in order to fulfill them, and it’s the primary way for any business to generate leads.

As we enter an economic recession, let’s remember the power of small businesses. According to JP Morgan Chase, 99 percent of America's 28.7 million firms are small businesses, and according to the SBA, those small businesses are responsible for generating 44% of our economic activity. It’s up to small business owners (so long as they’re able to operate) to not only provide for their families and help employees do the same, but to also help the economy as much as possible. 

We do this by continuing our efforts to bring in business in our current circumstances. We shouldn’t be greedy by any means, but we still have to try our best to help our country get back up on its feet when the time comes. How can you bring in business if you’re no longer communicating with your target audience?

Tips For Continuing Houston SMB Marketing

With that said, here are some tips we recommend you keep in mind if your small business plans to keep up with digital marketing efforts. 

Tip 1: Use Social Distancing as an Opportunity, But Don’t Exploit or Undermine COVID-19

Social distancing means we can help you focus on improving your brand messaging, website design, and current marketing strategy. It’s easy to forget to nurture your brand when you’re hyper-focused on nurturing your customers. 

Tip 2: Continue With Digital Advertising 

As a Google Partner, our Houston marketing agency knows that Google Ads functions by demand. If no one is searching for your type of business, you won’t be charged. So continue your Google Ads, as it is an effective way of driving website traffic.

Tip 3: Be Compassionate

Above all, compassion is the only way anyone gets through adversity. Always exercise compassion and remember that, at the end of the day, businesses and customers are all human, and humans connect based on values and familiarity. We’re in this together. 

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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