Business man reviewing his blog and evaluating content marketing and SEO strategies

3 Reasons Why You Should Add A Blog To Your Houston Business Website

Today, it is not uncommon for businesses to add a blog feature to their Houston website design and share their knowledge in a way that is straightforward and easy for their customer base to understand. It's a great content marketing tactic, so this post will give you 3 reasons why your Houston business should blog.

1. Establish Your Company’s Expertise In The Industry

Standing out from the competition and proving yourself to your target audience is hard enough as it is, and to make things worse, your competition is trying to do the exact same thing. However, one way in which you can stand out is by sharing your expertise on topics relating to your industry. Offer your two cents on current news and answer common questions your target audience may ask. Perhaps consider offering advice, too. Not only does this make you appear more approachable, but when your website visitors are determining whether they should convert into your customer, your informative blog posts will show them that you know your stuff.

2. Improve Your General SEO And Local SEO Ranking

Local SEO is crucial to the success of your brand. Without a proper SEO strategy, your target audience will have a hard time finding you in the first place. Search engines such as Google deliver their search results based on an index. “Bots” take care of indexing every single page on the web and will deliver the pages that are most relevant to a search query. Where you appear in search results depends heavily on how reliable and trustworthy you appear to the search engine’s algorithm. Regularly updating your website signals to Google and other search engines that you have new, interesting content and are worth showing up earlier in search results. Of course, SEO guidelines must be properly adhered to and our Houston marketing agency, which is a certified Google Partner, will ensure your blog only follows White Hat SEO guidelines.

3. Give Your Brand A Human Voice

Blogging gives you a chance to not only offer value to your target but to also show your personality. Although doing so in person can be easy, doing so in writing can be a bit more difficult. It will take quality writing and fresh ideas to offer some kind of voice behind your name. This helps your human readers feel like they know you better beyond their computer screen. In turn, you will be far more approachable and trustworthy.

INFINI Marketing in Houston Can Help Your Business Stand Out With Great Content Marketing

If you would like to establish your industry expertise, improve your SEO rank, and share your brand’s personality, then please contact us. We will work with you to write, plan, and publish content in order to help your ideal customers find you more quickly than they would the competition.

Houston marketing agency in-house graphic designer designing a new logo

How Important Is Your Houston Business's Logo?

Your company’s logo is important, but we wouldn’t say it’s the most important part of your Houston business. However, we also don’t believe you should pay little mind to it. Picking your logo is certainly important, but it can be hard to understand how much thought must be put into it, so this post should help!

Three Reasons Why Your Logo Is Important And Should Be Well Thought-Out

These reasons are precisely why companies shouldn’t brush their logo under the rug.

1. Your Logo Symbolises Your Company

Your logo is the symbol of your business. When people see it, they should immediately think of your company. It helps make you memorable.

2. A Logo Serves As A Representation Of Your Business

Houston business owners should want their business to be represented in the best way possible. You may consider Houston web design or your social media marketing strategy as ways to ensure positive company representation, but the graphic design process for your logo is yet another way to paint a positive picture of your brand for your existing customers and future customers.

3. Your Logo Is one of the many building blocks of your company

Your logo, as well as the rest of your brand guidelines, sets the tone for your company as you continue to grow. 

Our Houston Graphic Designer's Logo Design Tips

Avoid Over-Thinking Your Logo

What exactly does over-thinking look like? Usually, when your company overthinks your logo, graphic design takes ages because nothing is “perfect” yet. We understand business owners wanting their logo to be perfect; after all, it will appear on your uniforms, vehicles (if required), business cards, website, social media, etc, but in all honesty, your logo is unlikely to achieve true perfection–and that's okay!

Don’t Dismiss The Importance Of Your Logo

While some companies overanalyze their logo design, others may be rather dismissive of it. Some logos try to say way too much with excessive colors, letters, or figures and others may not say enough by utilizing random color combinations that have no meaning.

Pay Just Enough Attention To Your Logo To Make It Relevant

Between not caring enough and caring too much, it can be difficult to finalize your logo, but the reality is that your logo doesn’t have to be perfect. From a Houston graphic design perspective, our Houston marketing agency recommends you simply decide on the basic elements of your logo, such as color scheme, font, etc. Over time, we can help you manipulate and stylize these elements to update your logo and demonstrate your growth, much like how Starbucks, Mailchimp, Balmain Paris, and other brands have done so. If you're in need of a logo that stands out, then please contact us so we can design your logo in a way that is professional, beautiful, and can be updated over time. 

Happy customer remaining loyal to Houston business thanks to a thoughtful customer marketing strategy

Customer Marketing: What Is It And Why Your Houston Business Should Do It

Customer marketing is a simple concept. It is much like a typical marketing strategy, but more. Now, don’t get us wrong–one isn’t better than the other. Both marketing strategies are fantastic and must be considered, but the best Houston marketing strategy is one that combines traditional marketing and digital marketing with customer marketing. This post will serve as an introduction to customer marketing by explaining what it is and why you as a Houston business owner should take advantage of it.

What Is Customer Marketing?

Customer marketing is essentially a Houston marketing strategy focused on retaining existing customers, as opposed to a traditional marketing strategy that is centered on generating new leads and converting them into customers. The line between a traditional marketing strategy and a customer marketing strategy can be blurred at times, but being fully aware of this distinction is the first step in implementing a winning strategy that sets you apart from the competition and expands your Houston business.

3 Reasons Your Houston Business Should Implement A Customer Marketing Strategy

1. Customer Retention Doesn’t Cost As Much As Customer Acquisition

According to Huify, it will cost you 5X more to acquire a new customer than it will cost you to retain a current customer. Further, customer marketing is a great way to focus on customer retention because if you increase retention by 5%, you can increase your company’s profits by 25-95%. 

2. Existing Customers Are The Gateway To New Customers

When you use your customer marketing strategy to remind your customers that you care about your relationship with them, then they will easily become raving fans. Fans post about you on social media and post their reviews about you. We recommend honing in on those reviews because 82% of consumers read them before checking a business out for the first time. With all the positive feedback, it’s easy for new customers to come to you!

3. Nurtured Customers Can Become Your Best Marketers

Although customers can’t do all of your marketing, they can certainly contribute to it with little to no cost. In addition to reviews and social media posts that speak highly of your brand, these occurrences also contribute to your local SEO ranking. As stated in our article about SEO Basics and FAQ, 97% of people learn about new businesses online more than they do anywhere else. 

Our Houston Marketing Agency Will Help Develop And Implement An Effective Customer Marketing Strategy That Will Expand Your Business

Customer marketing is a more affordable way to expand your business and it can be very rewarding! If you would like to incorporate customer marketing into your Houston marketing strategy, then please contact us so we can develop a customized strategy for your business, implement it, and offer guidance along the way. We look forward to helping you expand your business!

Marketer creating content and reading analytics to improve content marketing strategy

3 Tips On How To Start Using Social Media Analytics To Improve Your Houston Business's Content Marketing Strategy

Content is king, and that applies to website content, email marketing content, and social media content. Social media was once meant as a way to interact with friends, but over time it became a highly valuable business tool. It can be hard to nail content, and it does take some trial and error, but social media analytics are a huge help. Here are just some of our tips on how to begin using your analytics so you can boost your Houston social media marketing strategy.

Tip 1: Create a Starter Analytics Report

To begin, choose the analytics you wish to focus on. Which analytics you choose will depend on what your business wants to achieve, but some common ones are new followers, impressions, and engagement. You may also consider the CTR from a post to a linked blog you wrote to boost local SEO since generating more traffic to your Houston website also helps improve your local Houston SEO ranking.

It's up to you how far back you wish to go in your social media metrics when generating your report, but 1-3 months is usually a good starting point. 

Tip 2: Interpreting The Data

Now that you have the analytics report on your current social media marketing strategy, it's time to actually interpret the data. Interpreting the data is what really matters, as this is how you draw conclusions on your performance. Analytics provide graphs that visually represent the numbers, so look for spikes or downward slopes and determine what content caused them. Although numbers are objective, getting the most out of your social media analytics will also require some subjective thinking. See which posts performed better than others and try to understand why that was the case. 

Tip 3: Set Goals

All the data collection in the world won't mean a thing if you aren't using it to meet your goals. After all, setting and achieving goals contribute to how a Houston business expands. 

Start by determining the foundation of your goals by using a calculator to figure out how each individual metric performs on average (monthly, quarterly, etc). This will be your point of reference. Next, set reasonable/realistic benchmarks based on this number and strive to meet or surpass this over a set timeline.

Our Houston Marketing Agency Will Help You Interpret Your Analytics And Devise A Custom Action Plan to Expand Your Business

Analytics may seem daunting, but our marketing experts will help you interpret and understand what the data is trying to tell you so we can continuously optimize your social media marketing strategy. Please contact us if you're ready to elevate your content marketing strategy and expand your business.

Woman conducting a google search for a local business near her to test local seo

An Introduction To Local SEO: What Is It And How Does It Benefit Your Houston Business?

We have previously discussed SEO strategy as part of a winning Houston marketing strategy, but aside from general SEO, there is also local Houston SEO. In this post, we will discuss what local SEO is and how it can help expand your Houston business.

What Is Local Houston SEO

In short, Local SEO is the practice and the process of boosting your Houston business’s (and its website) search engine visibility in your local geographic market. If you are a local business then you need local SEO.

How Houston Business Greatly Benefit From Local SEO

While we certainly encourage our clients to rank for traditional SEO, we also encourage them to think about local SEO, as this is a more targeted approach to increasing leads. Here are a couple of ways in which your business can benefit from a local Houston SEO strategy.

Traditional SEO Versus Local SEO

Both types of SEO will rely on a great website design that is set up for SEO success.

Traditional SEO is all about improving your Houston business’s visibility on a grand scale–typically on a national level and sometimes on a global level. Local Houston SEO, on the other hand, is all about improving visibility in your local geographic area. By focusing on local SEO, you are reaching the very customers who can walk through your doors on any given day. The potential customers who see your business in their Google search results tend to have far greater buyer intent, as they are specifically looking for a business like yours that is nearby. 

If this sounds challenging, then you will be relieved to know that it is far easier to optimize locally, but this isn’t to say that there is little-to-no strategy involved. In fact, even though it's easier to rank locally than it is to rank nationwide, you still have to work hard to set your Houston business apart from all of the other Houston businesses you compete against–you are simply competing on a smaller scale.

Google And Local SEO

Google helps introduce your target audience to your business. For example, when someone types “roof repair”, “pediatric dentist”, or “website designer” in a Google search, Google will take that as a signal that the individual is looking for someone nearby that they can speak with. Google will then present results of specific yet relevant places “near me” (i.e., the searcher). The only way to be recommended by Google in this way is to successfully rank for local SEO.

Want To Improve Your Local SEO Ranking? Let Our Google Partner Marketing Agency Help!

Now that you understand the importance of local SEO, please contact us if you determine it’s time to develop and implement a custom local Houston SEO strategy. We will gladly discuss your business goals and help get you to the top of Google search results.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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