If you read our previous article about digital marketing myths, it will probably not come as a surprise to you that there are plenty more where those came from. We will debunk even more digital marketing myths and offer valuable insight on how to elevate your Houston SMB marketing strategy.
Myth #4: Word of Mouth Referral is All You Need
Now, don’t get us wrong. Word of mouth is highly valuable and does help your small business. However, it’s far too limiting. While you may get a couple of leads every month from word of mouth, imagine having 10 leads, 20 leads, or more each month! Imagine that number increasing with each month that follows. This is only possible if you tap into digital marketing. With the right tools and strategy, you can utilize digital marketing to not only maximize your word of mouth referrals, but to also reach those who don't know you yet. We can help you achieve this through social media marketing, Google Ads, and more.
Myth #5: Blogs Are Pointless Because No One Reads Them
Think of it this way: when someone types a question into a Google search, the vast majority of their search results will point to blogs and articles that go in detail about the question. This means that those who are in need of your services will read what you write in order to learn more about a solution to their problem, your services, and who your company is. This is a vital step in deciding if they would like to be your customer. Additionally, regularly posting blogs is a fantastic way to generate leads and strengthen your brand, while simultaneously improving your Houston SEO rank. If you would like to learn more about how a blog can help you expand your business, read our article here.
Myth #6: With So Many Free Website Builders, I Don’t Need to Pay for Custom Website Design
On the surface, using website builders such as WIX or Squarespace seems like the perfect way to showcase your brand at a low cost. While this is partially true, they are not sustainable and will become incredibly limiting. As your Houston small business grows, you will inevitably be in need of custom, robust web design that best represents your brand while simultaneously engaging and retaining customers and leads.
INFINI’s Houston Marketing Experts Will Take Your Brand to New Heights
Although this is good advice for all Houston businesses to follow, each facet of your marketing strategy still needs to be fully customized to your needs. If you would like to strengthen your brand and expand your business, then please contact us. We will develop a custom social media marketing strategy for you, as well as a custom Google Ads campaign to get your brand out there. We will also work on your website design so your site performs as best as possible to generate more leads, which also means we will make it Houston SEO friendly. We look forward to expanding your Houston business.