Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Understanding Backlink Quality: A Primer

Understanding Backlink Quality: A Primer

In the realm of Houston digital marketing, where businesses vie for online visibility, backlinks emerge as the unsung heroes shaping the destiny of your website's SEO ranking. At INFINI Marketing, we understand that not all backlinks are created equal.

How Good Web Design Can Impact Your Conversion Rate

How Good Web Design Can Impact Your Conversion Rate

Effective Houston web design is a key component of digital marketing. It impacts your business' online presence, customer engagement, and overall success in the digital marketplace. With INFINI’s web design services, you can boost your sales and conversion rate.

Is it Normal For Business to Slow Down During the Holiday Season?

Is it Normal For Business to Slow Down During the Holiday Season?

At INFINI Marketing, we understand that the holiday season can be a perplexing time for businesses. As a Houston-based marketing company dedicated to crafting personalized strategies for businesses across diverse industries, we often encounter questions from our clients about the ebbs and flows in consumer activity during this festive season.

The Psychology of Color in Your Houston Marketing Strategy

The Psychology of Color in Your Houston Marketing Strategy

Colors can influence consumer perception and behavior. Knowing the psychology of color and incorporating it into your Houston branding strategy significantly impacts user engagement and conversion rates.

To Rebrand or to Refine the Brand? Our Houston Marketing Experts' Advice

To Rebrand or to Refine the Brand? Our Houston Marketing Experts' Advice

Every brand is a business, but not every business is a brand. Where do you stand when it comes to audience perception, and what does this mean for you if you have dreams of expanding your business?

How to Get More Reviews on Google

How to Get More Reviews on Google

In the bustling landscape of Houston digital marketing, where online presence defines success, Google reviews stand as the foundation of credibility. Here at INFINI Marketing, we understand the pivotal role these reviews play in shaping your brand's narrative.

Consider Integrating Reputation Management into Your Digital Marketing Strategy

Consider Integrating Reputation Management into Your Digital Marketing Strategy

In the ever-changing environment of Houston digital marketing, where online credibility shapes brand narratives, Reputation Management emerges as the unsung hero of digital success.

Low Website Traffic? Strategies to Drive More Visitors to Your Site

Low Website Traffic? Strategies to Drive More Visitors to Your Site

In this digital age, website traffic is a critical tool for businesses to gain recognition and positioning in the marketplace. The more traffic your website gets, the more potential customers are being exposed to your brand. This helps increase your brand awareness, leading to more sales.

The Impact of Company Culture on the Success of Your Houston Business

The Impact of Company Culture on the Success of Your Houston Business

When it comes to expanding your business and impacting the world, company culture is something that may often be overlooked. The reality, though, is that culture is something that business owners must consciously build right alongside their business.

Local SEO 101: What is it and How to Leverage it in Your Houston Marketing Strategy

Local SEO 101: What is it and How to Leverage it in Your Houston Marketing Strategy

In Houston Digital Marketing, digital footprints define overall success. To this end, local SEO efforts stands as a shining beacon that will guide the right audience to your business.

The Basics of Reputation Management

The Basics of Reputation Management

Reputation management ensures that a business’s online credibility stays on tip-top shape in the dynamic world of Houston digital marketing. Here at INFINI Marketing, we don’t just manage reputations;

How to Incorporate Videography into Your Digital Marketing Strategy

How to Incorporate Videography into Your Digital Marketing Strategy

Staying ahead of the curve is now more crucial than ever for businesses looking to make an impact in today’s fast-paced digital landscape. As a Houston marketing agency, INFINI Marketing understands the importance of integrating cutting-edge techniques into your marketing strategy.