Happy customer remaining loyal to Houston business thanks to a thoughtful customer marketing strategy

Customer Marketing: What Is It And Why Your Houston Business Should Do It

Customer marketing is a simple concept. It is much like a typical marketing strategy, but more. Now, don’t get us wrong–one isn’t better than the other. Both marketing strategies are fantastic and must be considered, but the best Houston marketing strategy is one that combines traditional marketing and digital marketing with customer marketing. This post will serve as an introduction to customer marketing by explaining what it is and why you as a Houston business owner should take advantage of it.

What Is Customer Marketing?

Customer marketing is essentially a Houston marketing strategy focused on retaining existing customers, as opposed to a traditional marketing strategy that is centered on generating new leads and converting them into customers. The line between a traditional marketing strategy and a customer marketing strategy can be blurred at times, but being fully aware of this distinction is the first step in implementing a winning strategy that sets you apart from the competition and expands your Houston business.

3 Reasons Your Houston Business Should Implement A Customer Marketing Strategy

1. Customer Retention Doesn’t Cost As Much As Customer Acquisition

According to Huify, it will cost you 5X more to acquire a new customer than it will cost you to retain a current customer. Further, customer marketing is a great way to focus on customer retention because if you increase retention by 5%, you can increase your company’s profits by 25-95%. 

2. Existing Customers Are The Gateway To New Customers

When you use your customer marketing strategy to remind your customers that you care about your relationship with them, then they will easily become raving fans. Fans post about you on social media and post their reviews about you. We recommend honing in on those reviews because 82% of consumers read them before checking a business out for the first time. With all the positive feedback, it’s easy for new customers to come to you!

3. Nurtured Customers Can Become Your Best Marketers

Although customers can’t do all of your marketing, they can certainly contribute to it with little to no cost. In addition to reviews and social media posts that speak highly of your brand, these occurrences also contribute to your local SEO ranking. As stated in our article about SEO Basics and FAQ, 97% of people learn about new businesses online more than they do anywhere else. 

Our Houston Marketing Agency Will Help Develop And Implement An Effective Customer Marketing Strategy That Will Expand Your Business

Customer marketing is a more affordable way to expand your business and it can be very rewarding! If you would like to incorporate customer marketing into your Houston marketing strategy, then please contact us so we can develop a customized strategy for your business, implement it, and offer guidance along the way. We look forward to helping you expand your business!

Marketer creating content and reading analytics to improve content marketing strategy

3 Tips On How To Start Using Social Media Analytics To Improve Your Houston Business's Content Marketing Strategy

Content is king, and that applies to website content, email marketing content, and social media content. Social media was once meant as a way to interact with friends, but over time it became a highly valuable business tool. It can be hard to nail content, and it does take some trial and error, but social media analytics are a huge help. Here are just some of our tips on how to begin using your analytics so you can boost your Houston social media marketing strategy.

Tip 1: Create a Starter Analytics Report

To begin, choose the analytics you wish to focus on. Which analytics you choose will depend on what your business wants to achieve, but some common ones are new followers, impressions, and engagement. You may also consider the CTR from a post to a linked blog you wrote to boost local SEO since generating more traffic to your Houston website also helps improve your local Houston SEO ranking.

It's up to you how far back you wish to go in your social media metrics when generating your report, but 1-3 months is usually a good starting point. 

Tip 2: Interpreting The Data

Now that you have the analytics report on your current social media marketing strategy, it's time to actually interpret the data. Interpreting the data is what really matters, as this is how you draw conclusions on your performance. Analytics provide graphs that visually represent the numbers, so look for spikes or downward slopes and determine what content caused them. Although numbers are objective, getting the most out of your social media analytics will also require some subjective thinking. See which posts performed better than others and try to understand why that was the case. 

Tip 3: Set Goals

All the data collection in the world won't mean a thing if you aren't using it to meet your goals. After all, setting and achieving goals contribute to how a Houston business expands. 

Start by determining the foundation of your goals by using a calculator to figure out how each individual metric performs on average (monthly, quarterly, etc). This will be your point of reference. Next, set reasonable/realistic benchmarks based on this number and strive to meet or surpass this over a set timeline.

Our Houston Marketing Agency Will Help You Interpret Your Analytics And Devise A Custom Action Plan to Expand Your Business

Analytics may seem daunting, but our marketing experts will help you interpret and understand what the data is trying to tell you so we can continuously optimize your social media marketing strategy. Please contact us if you're ready to elevate your content marketing strategy and expand your business.

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An Introduction To Local SEO: What Is It And How Does It Benefit Your Houston Business?

We have previously discussed SEO strategy as part of a winning Houston marketing strategy, but aside from general SEO, there is also local Houston SEO. In this post, we will discuss what local SEO is and how it can help expand your Houston business.

What Is Local Houston SEO

In short, Local SEO is the practice and the process of boosting your Houston business’s (and its website) search engine visibility in your local geographic market. If you are a local business then you need local SEO.

How Houston Business Greatly Benefit From Local SEO

While we certainly encourage our clients to rank for traditional SEO, we also encourage them to think about local SEO, as this is a more targeted approach to increasing leads. Here are a couple of ways in which your business can benefit from a local Houston SEO strategy.

Traditional SEO Versus Local SEO

Both types of SEO will rely on a great website design that is set up for SEO success.

Traditional SEO is all about improving your Houston business’s visibility on a grand scale–typically on a national level and sometimes on a global level. Local Houston SEO, on the other hand, is all about improving visibility in your local geographic area. By focusing on local SEO, you are reaching the very customers who can walk through your doors on any given day. The potential customers who see your business in their Google search results tend to have far greater buyer intent, as they are specifically looking for a business like yours that is nearby. 

If this sounds challenging, then you will be relieved to know that it is far easier to optimize locally, but this isn’t to say that there is little-to-no strategy involved. In fact, even though it's easier to rank locally than it is to rank nationwide, you still have to work hard to set your Houston business apart from all of the other Houston businesses you compete against–you are simply competing on a smaller scale.

Google And Local SEO

Google helps introduce your target audience to your business. For example, when someone types “roof repair”, “pediatric dentist”, or “website designer” in a Google search, Google will take that as a signal that the individual is looking for someone nearby that they can speak with. Google will then present results of specific yet relevant places “near me” (i.e., the searcher). The only way to be recommended by Google in this way is to successfully rank for local SEO.

Want To Improve Your Local SEO Ranking? Let Our Google Partner Marketing Agency Help!

Now that you understand the importance of local SEO, please contact us if you determine it’s time to develop and implement a custom local Houston SEO strategy. We will gladly discuss your business goals and help get you to the top of Google search results.

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Elements That Make For An Impactful Houston Business Website

For just about any Houston business, impactful website design is often a key factor your potential customer considers when deciding whether to buy from you or your competition. These days, a great website must have the following elements:

Short Loading Time

Smartphones have long encouraged businesses to improve their website and better cater to their customers. Today, everyone expects a website to load really quickly. According to SEO marketer Neil Patel, a mere 1-second delay in loading time may result in a 7% decrease in conversion. As if that wasn’t bad enough, 40% of people will abandon a website if it takes more than 3 seconds to load.

Houston SEO Compatibility

At our Houston marketing agency, we treat your website as the hub of your marketing strategy. Every other aspect of your Houston marketing strategy–including digital marketing, social media marketing, photography, video production, graphic design, Houston SEO, and Google Ads–HAS to circle back to your website. 

You must also drive organic traffic to your website, as this makes it rank better on Google search results, leading to even more traffic. When it comes to Houston SEO through web design, we ensure your metadata is correct, your content is SEO-friendly, and your website is mobile-optimized, as this also improves your SEO rank.

User-Focused Web Design

Many companies make the mistake of only talking about what they offer. Although this is important, you must ALWAYS tie your customers into what makes you better than the competition. In order to successfully do this, you must truly know your customer persona, write for them, and cater your web design to that persona. How would they behave on your site? What do they need to know? What are they struggling with? How will you optimize for conversions? These are all questions that should be addressed in how you execute your Houston web design and your content.

Our Houston Marketing Agency Can Revamp Your Website Design To Help Expand Your Business

Now that you know your website should load quickly, be Houston SEO-friendly, and be user-focused, it’s time to determine whether or not your website is being used at its full potential. If you would like to improve your web design so you can expand your business more effectively, please contact our marketing strategists so we can get started by discussing your goals and developing a custom marketing strategy to achieve them.

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How Reviews Affect Your Houston Business And How To Handle Negative Ones

If you’ve read our Guide to Success on Yelp, then you know that reviews talking about your business are a great asset to your brand. However, something that holds Houston business owners back is the worry that bad reviews will destroy the brand they have built. It’s not always this straightforward, though. In this article, we will explain how reviews affect your business and what to do about the bad ones.

How Reviews Impact Your Houston Business

Reviewing forums have taken the world by storm, so having a page on Yelp or on Google where customers can post their reviews is a much-needed component to your Houston digital marketing strategy and social media marketing strategy. Did you know that, according to a BrightLocal survey, 90% of consumers search the internet for local businesses? Or that 82% of consumers read online reviews? It’s pretty evident that review forums are here to stay. 

Positive Reviews Elevate Your Business

It's no secret that positive reviews can take your business to the next level, creating a chain reaction in which a positive review drives one new customer to your business, who may then give you a raving review as well. The more positive reviews you garner, the more customers will decide to pay you a visit. 

Handling Negative Reviews

Negative reviews, on the other hand, create a cause for concern. Many business owners fear that bad reviews will seriously harm their reputation and their business, but they don’t have to. After all, according to a survey conducted by ReviewTracker, 94% of people say that a negative review will make them avoid a business, but in the aforementioned survey conducted by BrightLocal, 97% of consumers who read reviews also check the business’s response to those reviews. 

Respond To The Negative Reviews In A Positive Manner

Ignoring the negative comments can come across as careless, which will certainly harm your brand image. To mitigate this, our Houston marketing team recommends responding to negative reviews. If you address your customers’ concerns up front, you can make up for the negative reviews and show consumers that you, as the business owner, genuinely care about making customers happy.

Learn From Unhappy Customers

Bad reviews often serve as constructive criticism, so it’s imperative that you use them to improve your business. This will eventually lead to increasing positive reviews and a stronger brand, while also ensuring you get the most out of incorporating review forums with your Houston digital marketing strategy.

Bad Reviews Don't Mean The End Of Your Business–Our Houston Marketing Agency Can Help You Get The Most Out Of Review Forums

Now that you know how bad reviews can actually be good for your business, it's clear that incorporating Google or Yelp reviews into your digital marketing strategy is a fantastic idea. If you would like help setting up a Yelp page that will stand out against competitors, and/or if you would like help with reputation management, then please contact us. We would love to learn more about how we can help you.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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