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Why You Should Consider Adding Photography to Your Houston Marketing Strategy

We recently discussed video marketing as part of your Houston digital marketing strategy, but photography is another option that can elevate your brand and make your marketing strategy that much more effective. You know the saying–a picture is worth a thousand words, and according to this survey done by Adobe, 41% say that beautiful images help create a positive experience. Here are some other reasons why photography as part of your digital marketing strategy WORKS.

Photography in Marketing Highlights What’s Important

When you see articles of some of the most impactful events in history in the newspaper or as you browse the internet, they all have one thing in common: a cover photo. Although a solid headline will draw your attention, more often than not, it is the powerful imagery that grasps your attention first. When the cover photo for an article is chosen wisely, it gives the viewer a summary of the article at a glance. This is an effective way to highlight and bring awareness to your brand and the content you’re providing.

Photography Marketing Brings You Closer With Your Community

Some stock photos are good, especially when it comes to blogs/articles that you post to your website on a regular basis. However, nothing beats photos taken in-house. For example, a coffee shop investing in Houston marketing has two options:

  1. Use stock photos of coffee concoctions and coffee shops
  2. Hire a marketing agency that offers professional photography, like INFINI Marketing, to take photos of the team, their drinks, how they create their drinks, etc. 

The better option is the latter because these photos would show the uniqueness that makes this coffee shop so great, and this is what customers want to buy. These types of photos also help brands build more credibility. You simply cannot replace the coffee shop’s uniqueness by relying exclusively on stock photography.

Sometimes, a Great Photo is All You Need to Get the Message Across

Remember when we said a photo is worth a thousand words? Let’s expand on that.

Photos work wonders when paired with text, but the beauty of photos is that you don’t need a wall of text. Instead, you can let your photography express the message your Houston business is wishing to share with your audience through your Houston marketing strategy.

Whether you add unique photography to your Houston social media marketing strategy, or if you decide to upgrade your Houston website design to make it more photography marketing-friendly, the right photos will summarize your text and emphasize it, complementing it in a way that is easy for your audience to consume, understand, and act on.

Elevate Your Branding and Marketing Strategy With Houston Photography

If you would like to stand out and strengthen your brand by using photography, then please contact us. We'll discuss your branding goals and your vision and set up a photo shoot that is sure to elevate your Houston business's branding and marketing strategy.

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The Houston Business Owner's Guide to Success on Yelp (Part 3)

Yelp is a customer review forum that has become quite an asset for business owners. If your business is found on Yelp, it can boost your Houston SEO ranking while also giving you direct access to the opinions your customers have of you. When used wisely, Yelp helps you as a business owner improve your product/service and strengthen your brand, making it a valuable component of your Houston digital marketing strategy. Here are the last few steps you should take if you want to be successful on Yelp and expand your business. If you haven't yet, please read Part 1 and Part 2 of our Houston Business Owner's Guide to Success on Yelp.

Step 8: Get Comfortable With Your Yelp Dashboard

When you create a business page on Yelp, you are provided with what is called a dashboard. Your Yelp dashboard is essentially an analytics hub that provides in-depth data on how your Houston SMB is doing. With the dashboard, you can track things such as visitor traffic, search results, and user behaviors so you are able to understand what people do on your page when they get to it. 

Step 9: Stay Active on Your Yelp Page

Similar to Google and Houston SEO, activity is really the key to ranking well, but taking shortcuts to try and cheat the algorithm will only result in your page being penalized, which will hurt its ranking. 

How can you stay active on Yelp? It’s kind of different than staying active on your Houston website, which we take care of by regularly posting new content. The best way to remain active on yelp and signal to search engines that your page is worth being shown in search query results is by interacting with page visitors. This means regularly responding to customer reviews–both good and bad. It also means making frequent announcements and offering special deals through the platform. Ever seen those offers that say “Check in on Yelp and receive 10% off?” Those are a great way to encourage new visitors, but also check-ins, which may boost your ranking on Yelp.

INFINI Will Help You Combine Yelp with Houston Web Design for a Powerful Houston Marketing Strategy That Expands Your Business

If you invested in beautiful and effective Houston web design, then you probably understand why modern website design is crucial to your modern marketing (and digital marketing) strategy. But by incorporating Houston social media marketing, such as through Yelp, you can reach a wider audience and expand your business. If you would like to be successful on Yelp, please contact us. We will discuss your goals and develop a custom strategy.

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Tried and True Methods to Keep Visitors on Your Houston Business Website

At INFINI Marketing, we treat your website as the anchor for the rest of your Houston marketing strategy. If you decide to only hire us for Houston SEO, Google Ads or any other digital advertising work, your ad campaign will lead to your website, and if your website isn’t up to par with what the customer needs and expects, then your campaign may be for naught. Because of this, we take Houston web design very seriously, so if you want to attract visitors to your website and engage them long enough to convert, then the following tips are for you.

Use the Homepage For The Big Picture

The key to keeping visitors on your Houston website is to hold their attention. The best way to hold their attention is by using the homepage as a way to provide visitors with a general idea of who you are as a business and as a brand. By making sure your messaging is clear and utilizing high-quality photos and/or videos, it will be easier for your visitors to understand the message and stick around a while longer to learn more. 

Incorporate Graphs and Charts to Demonstrate Your Best Statistics

Offering some impressive statistics is a great way to encourage your visitors to continue learning more about you while also establishing your credibility. However, how you represent your statistics matters. We often recommend showing your statistics in the form of a bar graph or a pie chart as opposed to writing them out. These visual representations are easy to understand and digest, especially if you use color to make them stand out.

Bonus: Cite yourself as the source for the statistic. This way, if other websites use it, you’ll gain a backlink to your website. The more backlinks to your website, the better your Houston SEO ranking.

Mobile Compatibility

Last year, 80% of internet users browsed different websites on their mobile devices. According to Moz, 57% of internet users will not recommend a business if their website doesn’t perform well on mobile, so it’s clear that making sure your website is easy to navigate on a smart device is crucial. Our Houston website designers take a mobile-first approach, meaning we prioritize your website on mobile view, and then we work on the desktop version of your site to ensure your Houston brand, as well as your content marketing efforts, are well represented on all platforms.

Entrust Our Houston Web Designers to Create a Website That Generates More Conversions For You

If you’re having a hard time generating leads and conversions, then please contact our Houston marketing agency. Our expert web designers will gladly build you a custom website that increases your leads and conversions, expanding your business. Your website is the anchor for the rest of your Houston marketing strategy, so let us make it impactful and engaging.

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Writing Content to Improve Your Houston Business Website SEO Ranking

SEO is one of the key components that make up a successful Houston marketing strategy. Unfortunately, some believe it is no longer necessary, which makes them feel a sense of relief over the idea that they don’t have to worry about it. However, this couldn’t be further from the truth. SEO is extremely powerful, but it’s difficult to understand and do successfully, so here are just some of our tips for writing content that improves your SEO rank, especially when combined with beautiful, modern Houston web design.

Find Enough Targeted Keywords

Before we get into things, if you don’t fully understand SEO, please make sure to read our article about How SEO Works.

Now, the point of SEO (Search Engine Optimization) is to optimize your website to be found on search engines. People won’t be able to find you if you aren’t targeting the correct keywords. Targeting keywords refers to using terms that your audience is actively searching for. How do you know which keywords to use, though?

Put Yourself in the Mind of Your Audience

This means you need to know who your audience is, what information they want to learn, and why they want to learn that information. You should also understand what they are searching in order to find the info they seek.

Where to Place Your Keywords

Metadata

Once you have your keywords, it’s time to place them on the website. Metadata, which is basically data about data, makes a big difference, so be sure to use keywords here. It makes it easier for Google bots to understand your content.

Webpages

When a client hires us for custom Houston website design, we make sure their targeted keywords are on every single webpage to ensure they show up on Google. By using relevant keywords in their website content, we are able to educate visitors on the matter they Googled, while simultaneously improving your Houston SEO rank.

Blog

Every company should have a blog because it gives different Houston businesses a direct path to show up on Google organically. When we write blogs for our clients, we often expand on the content that is on their other website pages, as this signals to Google that their website offers high-quality information. We also make sure their targeted keywords are sprinkled throughout each blog, wherever relevant.

SEO Goes Over Well When Combined With High-Quality Houston Website Design

If you’ve elevated your web design, it’s a good idea to also rethink your marketing content. If you would like to organically achieve a place on page 1 of Google, then please contact our marketing strategists. We will gladly discuss your keywords and write engaging content for you that improves you Houston SEO rank.

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Houston Video Marketing: What is it and How to Successfully Incorporate it in Your Houston Marketing Strategy

If you aren't that familiar with the concept of video marketing, you’ve certainly witnessed it. Video marketing takes place on all of the major social media platforms, such as YouTube, Facebook, Instagram, and even Twitter. Today we'll discuss Youtube and Facebook.

What is Video Marketing

Video marketing is the use of videos to market your product or service by increasing user engagement on the social media channels your Houston SMB brand is active on. 

By incorporating video into your Houston digital marketing strategy, you become more active on social media, but you also drive traffic to your website. This is why beautiful Houston website design is crucial when developing a powerful marketing strategy.

Video marketing is a powerful tactic. According to HubSpot, 90% of customers say video helps them make buying decisions. This may be due to the fact that it gives your brand a chance to show its personality, expertise, and voice. In doing so, you're opening yourself up to your audience, which encourages them to resonate with you on a deeper level that drives advocacy and loyalty, thus expanding your business and strengthening your brand.

How to Incorporate Video Into Your Houston Marketing Strategy

This is where it gets a little tricky: your videos have to be correctly tailored to each social media platform in order to work. Here’s just some insight on how to do so.

YouTube Video Marketing

YouTube is a fantastic place to upload longer videos that provide education on certain topics. Keep in mind though, that if your audience is getting educated on YouTube, they may not go to your website as often. This is one of the reasons why a combination of platforms is essential.

Facebook Video Marketing

Facebook is notorious for serving as a platform on which users can scroll during their bus or train commute, and long videos tend to be favored by the newsfeed algorithm, meaning a longer video will be shown to more users. Bonus points if your video can play without a need for audio, so consider using subtitles. 

Ready to Elevate Your Houston SMB Marketing Strategy? INFINI Marketing Can Help

With our expert Houston video marketing team, we can film and edit engaging videos based on what goals your business is trying to achieve. We also make sure the video links back to your website. This boosts your Houston SEO and helps your website do its job, which is to increase conversions. If you would like to add video to your marketing strategy, or if you believe video will enhance your Houston web design, then please contact us so we can learn more about your goals and help you achieve them.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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