Marketing News

To some, email newsletters may seem old-school and, therefore, ineffective. Would you believe us if we told you that this couldn’t be further from the truth? In this article, our Houston digital marketing experts will break down the best practices you should follow to maximize on your email list.

Why Are Email Lists So Important?

In your journey to impact the world by expanding your business, email marketing is a valuable tool. It has a long standing history of effectively generating leads. In fact, email is 40X more effective than Facebook or Twitter.

Beyond generating leads, email marketing is the best way to speak directly to those who want to hear from you most..but this is only the case if you use your email list the right way. 

Follow Best Practices For Email Marketing

Our Houston digital marketing company has the following tips that will ensure your email list works instead of turning subscribers (and potential customers) away. With these tips, you are well on your way to expanding your business and impacting the world.

Avoid Buying Contact Lists

While buying a list may seem like a clever shortcut, we don’t recommend this. Not only does this violate other peoples’ privacy, but purchasing a list also means that you are spending valuable time and resources communicating with people who didn’t want to hear from you anyway. It’s best to let your intended contacts come to you and provide you with their information instead.

Incentivize Your Target Audience to Give You Their Email

Everyone loves a good freebie, making it the perfect way to entice your audience to give you their email address. A good incentive should meet the following criteria:

• It should be free in exchange for just their name and email
• It should be valuable
• It should be unique to your business and its brand
• It should be instantly accessible
• It should be easily visible

Your incentive can be worked into your website design as a pop-up, a Google or Facebook ad, and even as a section on your branded homepage. What matters is that it’s visible and easy for your website visitors to input their information.

Write an Effective Subject Line and Preview Text

When executing any email marketing campaign, your subject line and preview text are critical. These should be catchy and offer just enough information to reel in your contacts so they don’t miss your emails. Be careful though…certain content in your subject line can potentially trigger your emails to go to spam, such as overusing emojis or utilizing words like “FREE!!” or “X% OFF”.

INFINI Marketing Can Implement a Successful Email Marketing Strategy For Your Houston Business

Emai marketing has various applications. With the right strategy and the right Houston marketing company on your side, you can build your email list and execute highly effective email campaigns to achieve your goals. Ready to take your business to the new heights? Contact us today. We look forward to expanding your business and impacting the world.

Google boasts a global search engine market share of 91.94%, so it’s no wonder that most people find new businesses they want to work with by running a Google search! It’s why Google Ads are such a great way to expand your business, and it’s why we place a lot of emphasis on your Houston SEO strategy. Now, there is yet another way to leverage Google to get your business found by interested, high-quality leads. 

Run Local Services Ads For Your Houston Business

Local Services Ads are a type of advertisement you can run on Google. These ads are shown to potential customers who are searching for your services in their area. With these ads, your business can earn a Google Guaranteed Badge and show up at the top of search results!

What Does Google Guaranteed Mean?

Google Guaranteed means Google has certified that your service-based business is background checked and reliable. This looks great for your business because customers can rest assured that:

• Your reputation is strong,
• You have been approved by Google,
• If a customer is for some reason unhappy with your services, Google may refund up to the amount they paid for jobs booked on Local Services Ads.

How to Get Google Guaranteed Status

Once you sign up for Local Services Ads, you will undergo a verification process. Depending on your industry, Google may ask for:

• Insurance
• ID’s
• Licenses
• Other relevant supporting documents.

Our Houston digital marketing specialists will assist with this entire process. Once completed, you will get your Google Guaranteed badge and appear at the very top of search results. 

What Industries Can Earn A Google Guaranteed Badge?

Recently, Google actually widened the scope of which industries can now obtain the green checkmark. Industries include:

Bonus: Refresh Your Houston Web Design In Time For Your Local Services Ads Campaign

Ads seem like an excellent way to rapidly expand your business, but they are really only as effective as your team and your website design are at capturing them. 

Your ad can be at the very top of Google search results, but if visitors go to your website and it looks outdated or irrelevant to your business, then it might actually steer prospects away from contacting you.

When you would like to do Google Ads, we’ll make sure that the landing pages are up-to-date, refreshed, on-brand, and designed to capture your leads. 

Ready to Get Started With Local Services Ads and Google Guaranteed?

Being Google Guaranteed is highly valuable to your Houston business. If you would like to begin the process, please book an appointment with us! We would love to take your business to new heights with Google Guaranteed. We look forward to working together! 

If you want to expand your business and make a significant impact on your community, then SEO is one of the key components that must be incorporated into your Houston digital marketing strategy. While many think that SEO is outdated, you’ll be relieved to know that it’s as powerful as ever when done by SEO and marketing pros like us at INFINI Marketing. In this article, we will talk about how you can leverage SEO to get to page 1 on Google and other search engines.

Begin With Fresh Houston Web Design

Never underestimate the power of great Houston website design. Today, SEO algorithms factor in website design and navigation, especially as we are generally more dependent and active on our smartphones. Your website will earn some serious SEO points if you redo it to meet the following criteria:

• Follow a mobile-first web design approach
• Make sure your website loads quickly
• Keep your website secure, especially if you are a medical or dental office that needs to be HIPAA compliant
• Strategically use competitive keywords

Write Valuable Content That Caters to Humans, Not SEO Bots

The biggest mistake people make when trying to get to the top of search results is using Black Hat SEO tactics. One of the worst tactics is keyword stuffing on your products/services pages for the sake of communicating to the SEO bots, which “crawl” your website to store its information for later. Unfortunately, the algorithm can detect this and will penalize your website. Instead, you need to write for humans. Not too much information and not too little. Just enough so that it’s relevant to them and they understand what your website is all about.

Set Up a Blog Right on Your Website

One of the best ways to write valuable content is to blog on your website. It’s the perfect vehicle for creating fresh content that improves your online presence. 

Our Houston marketing team can build your blog and also write for it on a monthly basis. The more frequently, the better. What’s more, we focus on branded blogs. This means we won’t write generic, shortcut content. We will write articles that interest your target audience but also attach your brand to every article so they are truly unique to you. As we write more blogs, you will gain authority in your industry and search engine visibility. 

Our Houston Marketing Agency is Ready to Expand Your Business With High-Quality SEO

Though SEO is not a once-and-done deal and takes some time to kick in so that your website can “age”, the sooner you start...the better! SEO is one of the most effective and sustainable tactics that you should incorporate into your Houston digital marketing strategy if you want to expand your business. If you would like to get a spot on Google’s first page, and page 1 on other search engines, then please contact us. Our passion is expanding businesses and impacting the world, and we would love to team up to make an impact together!