Smartphone displaying log-in page for Instagram social media

If you aren’t very familiar with using video marketing as a facet of your Houston digital marketing strategy, then please feel free to read our article on the subject here. In this article, we will go into more detail on how to utilize video marketing on Instagram.

Instagram is a Powerful Video Marketing Asset

Since its initial launch in 2010, Instagram has come a long way. Today, it is one of the top platforms for video, and, according to Business Insider, as of Q4 in 2018 Instagram stories reached about 500 million active users, compared to a mere 150 million in Q1 of 2017.

Ways to Use Instagram as a Video Marketing Tool

Before we get into this, it’s important to note that exemplary Houston web design in your marketing strategy is crucial. Social media should not only be used to foster a community of followers/fans, but it should also be used to redirect traffic to your website, which boosts your Houston SEO ranking. 

If your Houston small business website is not up to Google’s standards, users who follow a link to your website from social media will likely leave pretty quickly, increasing your bounce rate. A poor bounce rate signifies that your website is poor quality, which will inevitably harm your Houston SEO rank. This is why we recommend entrusting a Google Partner agency like INFINI with your website needs prior to launching a social media marketing strategy.

Instagram Stories

Stories are casual and low-key, so it’s good to have fun with them and also share things that interest you. Each Story slide lasts about 15 seconds, but if you upload a video from your phone’s gallery to your story, Instagram will automatically divide it into seamless slides. Here are some ideas of what to post in your stories:

  • Post from your page’s feed
  • A post where someone is raving about your product/service
  • Posts from people you follow that you’d like to shoutout

Instagram Feed Video

This type of video post will appear on your Houston business’s page and lasts between 3 and 60 seconds. You could share:

  • Short tutorials
  • In-house/behind-the-scenes look
  • Time-lapse
  • Relatable content, such as seasonal/trendy posts

Instagram TV (IGTV)

IGTV allows for longer, more informative videos. Videos that don’t require audio will perform better than videos that do require audio simply because they are more convenient. Now, IGTV posts will also remain on your page, so here are some great content ideas:

  • Documentary
  • In-depth tutorials
  • Interviews

Elevate Your Instagram Video Marketing Strategy

Our expert Houston video marketing team can film and edit engaging and professional videos you wish to share. We are also adamant about making certain that every video links back to your website in such a way that boosts your Houston SEO. If you would like to engage your audience on Instagram, please contact us so we can discuss your goals and develop a custom marketing strategy for you, complete with content and a posting schedule.