laptop with a houston blog open on it

How to Blog to Get Your Business to Page 1 on Google

In the competitive landscape that businesses are faced with today, business owners are grappling with ways to stand out above the competition and outrank them on search engines such as Google. If your goal is to land at the top of page 1 on Google so you appear before your competition, then blogging is certainly the way to go if you don't want to invest much into Google Ads. In this article, our Houston marketing company will offer our advice on how you should run your blog so that you get to page 1. 

Understand That Content is King

First off, you have to understand the importance of fresh content. In marketing, we say “content is king” because it is the most important aspect of any digital marketing strategy. Without good content, you can’t get your message across the right way.

What is Good Content in Marketing?

Good content for your blog has to meet the following criteria:

  • It has to be unique
  • It has to be fresh
  • It has to be valuable
  • It has to be consistent

To write a blog that rises in the search engine rankings, every article you write must meet the 4 criteria above.

Abide By Houston SEO Rules

Search engines (especially Google) are always changing their algorithms to fine-tune them and ensure that only the best, most relevant websites are shown to someone running a search query. To make the algorithms work for you instead of against you, you need to be sure you follow SEO’s best practices.

Update Your Blog on a Regular Basis

One of the best things you can do to improve your Houston SEO rank and show up on page 1 on Google is to update your blog on a regular basis. The most effective way to do this is by blogging every month. We typically recommend that you blog twice a month at a minimum, but 4 times a month is preferred. Writing more than 4 is even better. Regardless, a monthly blog signals to search engines that your website is being frequently updated with information that is valuable to your target audience. This will get your website indexed more often which, in turn, will boost your ranking.

Use the Right Keywords

Keywords are “key” to your blogging and SEO strategy. It’s important to target the right keywords that are in line with your digital marketing goals so you can better tailor your content. Full keyword research and analysis will be necessary to get your business seen by the right people.

INFINI Marketing in Houston Can Help Your Business Stand Out on Google

If you would like to outrank your competition on search engines, then please contact us so we can design and implement a blogging strategy. Our in-house content writers can write exceptional blogs that not only abide by SEO rules but are also completely unique to your business and its brand. You won’t see us writing anything generic! If you’re ready to get to page 1, let’s work together to expand your business and impact the world.

image of business owner sending marketing emails

Have You Created A Mailing List For Your Houston Business?

As a business owner, you probably have countless contacts from emails and phone calls you have received from potential customers, but not every business owner knows how to keep proper track of these contacts. If this sounds like you, then it’s a good idea to start creating a mailing list on hubspot or other similar platforms, and our Houston marketing company can assist with this!

A Contacts List Helps Keep Track of Leads and Conversions 

Platforms such as Hubspot help you track prospects at every step of the marketing funnel. From the moment of their first website visit, to their first inquiry, and to the end of the funnel when they become a conversion, these platforms along with our LIT system (LINK) will help you keep track of contacts you will want to keep in touch with.

Mailing Lists Make Email Marketing More Efficient

Contrary to popular belief, email newsletters are one of the most effective marketing tools your business could add to its Houston digital marketing strategy. Emails are a tried and true method for retaining current customers and can even be used as a way to generate new leads.

Email Marketing is a Great Way to Foster Your Relationship With Your Customers

If you’re ready to implement an email marketing strategy, a mailing list is key to making the process as seamless as possible. There are numerous ways to get the most out of your mailing list, including:

Sharing Blog Posts Helps Boost Your SEO Ranking

If you’ve read our previous blog on how to create a stellar Houston SEO strategy, then you might remember that backlinks to your website and its various pages are a great way to improve your rank. If you maintain a blog on a regular basis or entrust us with running your blog, then these posts should be sent out via email marketing newsletter. This ensures that your link gets shared directly to multiple people and, if they click and stick around on your website, the algorithm will take this into account when serving relevant search results.

Event Announcements and Invitations

Events are a great way to nurture existing customer relationships and even potentially bring in new customers. The next time you host an event, send an email announcing the date/time and inviting your contacts to RSVP or save their spot. Be sure to also send follow-up emails leading up to the event so it remains top of mind, and, if possible, encourage your contacts to bring someone. This is an easy way to meet potential new leads and strengthen existing customer relationships.

Share Your Wins With Email Marketing

Everyone loves to be part of a community, and your customers are critical to your success as a business. You can also use email marketing as a way to strengthen your brand loyalty and community by sharing milestones. Don’t just talk to your customers. Make the effort so they feel like they are part of your community.

If You Haven’t Created a Mailing List, Now is the Time to Start! 

A mailing/contact list is a great tool to have as part of your evolving digital marketing strategy. If you’re ready to implement an email marketing strategy to improve your SEO or strengthen your brand, please contact us! Our Houston marketing company would love to help you expand your business and impact your community.

SEO written on a keyboard with a magnifying glass on top to symbolize search

Black Hat SEO Harms Your Houston Marketing Strategy

In digital marketing, your Houston SEO strategy plays a key role in how many leads are driven to your website, as well as how much authority and credibility you have in your industry. The ultimate goal of Houston SEO (Search Engine Optimization) is to get to page one on search engines without having to invest in advertising to get there. With the right strategy and the right SEO experts on your side, your efforts will help you achieve first rank on search engine results. What exactly is the right strategy, though? In this article, our Houston digital marketing experts will offer our insight into how you can get to page 1 on Google.

Avoid Black Hat SEO Tactics

To get to page 1, you need to ensure you don’t implement black hat SEO techniques. “Black hat” refers to cheating the algorithm, but this will result in your website getting penalized. Avoid these tricks if you’d like to land (and stay) at the top of search results.

Keyword Stuffing 

Keyword stuffing is one of the most common types of black hat SEO. This practice refers to over-using certain keywords throughout your website content to a point where, when you read it, it doesn’t flow naturally. This makes for an unpleasant experience for your website visitors and will cause Google and other search engines to penalize your website on the grounds of spam and poor-quality content. There is a delicate balance to maintain between repetition and keyword stuffing.

Plagiarizing The Competition’s SEO Content

When you’re starting a new business, we understand that you want to get a website up and running ASAP so you can start ranking and generating leads. This is why many business owners out there use content that is copied and pasted directly from their competitors. Unfortunately, this will only result in the algorithm favoring the business you plagiarized, further ranking them above your website. 

In marketing, we say “content is king”, and for good reason. Great, valuable content is hard to write but absolutely critical, which is why it’s one of the top factors Google takes into consideration when determining what page your website resides on search results. If you have trouble with writing unique content in a timely/regular manner, we can help!

Buying Links

There are some businesses out there that claim to be SEO experts, but all they do is sell the service of creating numerous backlinks to your website that aren’t even relevant to your audience. Google will penalize both you and the person offering these services. Please be careful to avoid shady SEO services; all you will get is wasted money and no improvement to your ranking.

Entrust Your SEO Strategy To Our Award-Winning Houston Digital Marketing Agency 

Houston SEO is a valuable addition to your marketing strategy, but it must be properly executed. If you would like to reach a wider audience, please contact us. Our agency is a certified Google Partner, we have the experience and the knowledge on how to make Google’s algorithm work in your favor so your business grows without having to cheat. We look forward to expanding your business!

tablet device with an email newsletter subscription onscreen

Importance of Newsletters in Your Houston Marketing Strategy

Newsletters are not a new concept. These days, though, newsletters are more commonly delivered to your email inbox as opposed to your traditional mailbox. In this article, our Houston marketing company will break down why you should introduce newsletters as part of your digital marketing strategy. 

Newsletters Are Actually Highly Effective

Contrary to popular belief, email newsletters are one of the most effective marketing tools your business could use. They are a tried and true method for retaining current customers and can even be used as a way to generate new leads. This becomes especially effective when you incorporate it into your Houston SEO strategy.

Target Current and New Customers With Email

81% of small business owners rely on email marketing as their main way of targeting new customers; 80% of small business owners rely on email marketing as a way to keep their current customers coming back for more, and 83% of B2B content marketing takes place in the form of newsletters. In other words, email marketing works, and quality email newsletters are still impactful today.

A Houston Digital Marketing Strategy With Email Newsletters Can Strengthen Your Brand

Good digital marketing is all about strengthening your brand and communicating its strengths to your current and new customers, and there are numerous ways to leverage your newsletter to do just that.

How To Use Email Newsletters

Some of our favorite newsletter tactics to level up your business include:

Sharing Blog Posts

If you’ve read our previous blog on how to create a stellar Houston SEO strategy, then you might recall us advising you to create more links to your website and its various pages. Newsletters are another way to build these links because you can write a short snippet and create a CTA that links back to the blog you’ve shared in your newsletter.

Promoting Events

If your business likes to host events, your newsletter is the perfect way to spread the word. A well-crafted event e-blast can help you build your email list and, as a result, bring a larger crowd to your events.

Announcing Business Updates

Email newsletters are hyper-targeted, making them a useful vehicle for letting your customers know about what’s going on with your business. You could announce new hires, success stories, milestones, and more! This can cultivate your community and boost customer loyalty, too.

INFINI Marketing Can Help You Execute A Successful Email Newsletter Strategy

Now that you know that email newsletters can be used in various ways to build on your brand and cultivate a closer relationship with your customers, are you ready to start sending your own? If so, please contact us! We would love to craft an email newsletter strategy for your business.

Houston business owner running a search for Google Ads and SEO experts in Houston

Which is Best: Houston Google Ads or SEO?

If you’re trying to implement a digital marketing strategy, then you might be wondering which tactics you should focus on. Among the many different tactics your strategy may employ are Google Ads and Houston SEO. Which of the two is your best bet for expanding your business? Here’s what our Houston marketing experts recommend.

Using Google Ads to Expand Your Busines

Google Ads is well-known for quickly growing businesses in any industry, so long as they are executed correctly. Our marketing agency is a certified Google Partner, which means we have the expertise you need to get your business in front of the right audience while remaining within your budget. We are also consistently up to date on Google’s ever-changing algorithm, ensuring it works for you not against you. 

How Google Ads Work

If you choose to implement Google Ads, we will research the most competitive keywords for your campaign. Once it’s set up, your ads will appear when potential customers type in the keywords that are relevant to your ad campaign, meaning they are already searching for a product/service just like yours. We will also attach analytics to your campaign so we can gather data on its performance and track the leads your ads generate. With this data, we will be able to continuously optimize your Google Ads to effectively grow your Houston business.

Houston SEO Can Also Help Grow Your Business

SEO stands for Search Engine Optimization. At INFINI Marketing in Houston, we optimize your website for search engines (like Google and Bing) by utilizing competitive keywords throughout your website that potential customers type into a search query. The goal with SEO is to get your website onto page 1, and the best way to achieve this is by blogging every month. INFINI’s in-house content writers expertly research and write blogs every month that target the best keywords for your Houston business. We ensure that your website is updated with fresh and unique content on a regular basis, signaling to search engines that your website offers valuable information and should get more traffic. Over time and as a result of high-quality content on a regular basis, your website will land on page 1! 

Google Ads Versus Houston SEO: Which One is Better For Growing Your Business?

While Google Ads is quicker and requires a bit more of an investment (our Houston digital marketing experts recommend a budget of at least $1,000 per campaign type), SEO is also a great way to expand your business and is, generally, a lower-cost option. So, which one is better? In reality, both are excellent ways to grow your business. We often recommend that your Houston digital marketing strategy includes both, but if you only want to pick one, it depends on your goals. If you want to quickly generate new leads, GoogleAds may be the best option. If you would prefer to take the time to build your credibility, then Houston SEO may be right for you.

Our Houston Marketing Company is Here to Assist in Creating a Winning Marketing Strategy That Grows Your Business

A fully customized digital marketing strategy is the best way to expand your business. If you’re ready to generate brand new, qualified leads but still aren't sure whether you should opt for Houston SEO or Google Ads, then please contact us! We will be glad to go into more detail about how Google Ads and SEO can grow your business and implement a custom digital marketing strategy for you.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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