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Yes, Your Houston Business Should Have A Blog!

In the competitive landscape that businesses are faced with today, business owners are grappling for ways to stand out above the competition. One of the most effective ways to do this (and generate leads) is by regularly posting to a blog right on your own website. In this article, our Houston marketing company will offer 3 reasons why your Houston web design should include a blog feature.

A Blog Establishes Your Houston Business’s Expertise In Your Industry

Businesses are all considered to be experts in their field, but one way to stand out is by sharing your expertise on topics relating to your industry. Offer your two cents on current news and answer common questions your target audience may ask. Perhaps consider offering advice, too. This way, when your website visitors are determining whether they should convert into your customer, your informative blog posts will demonstrate to them that you know your stuff.

Improve Your General SEO And Local Houston SEO Ranking By Blogging

Local SEO is critical to the success of your brand. Without the right Houston SEO strategy, your target audience will have a hard time finding you in the first place.

Search engines such as Google deliver their search results based on an index. “Bots” index every single page on the web and will deliver the pages that are most relevant to a search query. What page you appear on in search results depends heavily on how reliable and trustworthy you appear to the search engine’s algorithm. Regularly updating your website signals to Google and other search engines that you have new, interesting content and are worth showing up earlier in search results. Of course, SEO guidelines must be properly adhered to as well. Our Houston digital marketing agency–which is a certified Google Partner–will ensure your Houston business’s blog follows White Hat SEO guidelines.

Make Your Brand More Relatable By Giving Your Houston Business A Human Voice

Blogging gives your Houston business a chance to not only offer value to your target audience, but to also show your brand's personality. Although doing so in person can be easy, doing so in writing can be a bit more difficult. It will take quality writing and fresh ideas to offer some kind of voice behind your name. This helps your human readers feel like they know you better beyond their computer screen. In turn, you will be far more trustworthy and encourage loyalty.

INFINI Marketing in Houston Can Help Your Business Stand Out With Great Content Marketing On Your Blog

If you would like to establish your industry expertise, improve your SEO rank, and share your brand’s personality, then please contact us. Our Houston marketing agency will execute professional Houston web design with a blog and/or blog on behalf of your business. We look forward to expanding your business!

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Why You Need A Houston Website Audit

When you’re ready to take your business to the next level, improving your web design is a great place to start. However, because Houston web design is a big job, we understand why some business owners are a bit hesitant and are unsure whether they actually need a new website. This is where a free website audit may come in handy. In this article, our Houston marketing agency will explain why a website audit will prove to be beneficial for you and your business. 

What Is A Website Audit

First and foremost, it’s helpful to know what a website audit is and what it entails. A website audit is a tool we offer to business owners for free that assesses the quality of their website in order to give you insight on how effective it is and what can be improved upon.

A website audit includes an assessment of:

  • Your website’s execution of your brand message
  • How mobile-friendly your website is
  • Your website’s Houston SEO rank

Houston Web Design That Is Brand-Focused

A business with a solid brand is more likely to have a loyal customer base that relates to the business on an emotional level. When you speak genuinely to humans as humans–not revenue streams–they are more inclined to trust your business and the team who runs it. When we work with you on your Houston web design, we get to the root of who you are and what the humans behind your business stand for. Then, together we craft a brand message that reflects the true identity of your business and cultivate the business/consumer relationship.

Mobile-Friendly Houston Web Design

Did you know that over 80% of Google searches are conducted via smartphone? Further, Google and other search engines take into account how mobile-friendly your Houston website design is when determining your Houston SEO rank. This is why it is crucial that your entire website is mobile-friendly. 

When designing your brand new website, our Houston marketing team follows a mobile-first approach. This simply means that once we have perfected how your mobile website looks, we will tailor your desktop and tablet versions to complement your mobile site. This ensures that when potential leads are visiting your website on their phones, they will have a pleasant experience.

Houston Web Design That Boosts Your SEO Rank

The importance of a good Houston SEO strategy is yet another factor that affects how successful your website is. The more SEO-friendly your website is, the higher it ranks on search engines. The higher your SEO rank, the easier it will be for your target audience to find your website when they need it. When you let our Houston marketing agency execute your web design, we will ensure it’s SEO-ready. If you let us blog on your behalf for SEO, then we will improve your ranking even faster!

Ready To Take Your Website To The Next Level? Contact Our Houston Marketing Agency For A Free Website Audit

A website audit is a great way to assess the quality of your web design and figure out what may need to be improved upon to generate leads. If you’re ready to redesign your website so it’s conversion-optimized, please contact us for a free website audit. We look forward to helping you expand your business!

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Answering Your Houston Digital Marketing FAQ's (Part 1)

If you own a new or established business that is struggling to generate leads and expand accordingly, then you might be in need of a custom digital marketing strategy that is implemented by an expert marketing agency. When it comes to digital marketing, it may get a little confusing to understand what value it offers to different businesses in different industries. In this article, our Houston marketing agency will answer your frequently asked questions all about the world of digital marketing and how it can infinitely expand your business.

What Exactly Is Digital Marketing?

This is by far the most common question our Houston marketing company gets. A lot goes into digital marketing, so naturally, there is some confusion over what makes it different from traditional marketing. Simply put, digital marketing is everything that traditional marketing is, but it is channeled through digital means–smartphones, websites, etc. 

Why Is Digital Marketing Better Than Traditional Marketing?

Although traditional marketing tactics may, at times, be utilized depending on the client, the general consensus between marketers is that digital marketing is more effective (and faster) due to the opportunity it gives us to get extra specific in regards to who your business’s target audience is. This helps us get your message out to the right people more efficiently.

Does My Business Need SEO?

Absolutely! Executing a custom Houston SEO strategy builds your brand credibility as an authority in the industry. Further, with the right SEO strategy, your website will reach page 1 on search engines, effectively reaching a wider audience of leads that are actually interested in your product or service.

How Often Do I Need To Update My Web Design?

There’s no exact number, but we recommend brand new web design as soon as possible to kickstart the rest of your marketing strategy. An amazing website means that all of your other marketing tactics (which lead back to your website) will be more successful. Once your website has been redesigned, you can always tweak it and should make some branding changes when you feel like you have to. At INFINI, our Houston marketing team believes that your website should change right alongside your business to reflect its brand image as accurately as possible.

Our Houston Digital Marketing Agency Can Help Expand Your Business Infinitely

Like our name suggests, infinite growth and an infinite relationship with your audience is possible. We take pride in helping clients of different industries expand their businesses with a custom marketing strategy, and if you’d like to expand your business as well, then please contact us! We will be happy to take the time to understand your needs and develop a custom digital marketing strategy. 

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Houston SEO Mistakes Your Business Is Making

A local SEO strategy plays a key role in how many leads are driven to your website. The ultimate goal of SEO (Search Engine Optimization) is to get to page one on search engines without having to invest in advertising to get there, but it takes a lot of effort and expertise to achieve this. In this article, our Houston marketing agency will break down 3 common SEO mistakes your Houston business might be making in your digital marketing strategy that are damaging your search rank, and how we do things differently.

1: You’re Using The Wrong Keywords

Keywords are the core of SEO success (and Houston digital marketing success), but how do you know which keywords to choose? The right SEO keywords for your business are branded, localized, and competitive–meaning they are not over-used while remaining searchable (and relevant) by your target audience. 

When you’re ready to begin a local SEO strategy, our Houston marketing agency will help you pick the best data-backed keywords for your business.

2: You Aren’t Blogging

Many business owners think that nobody reads their blogs/articles, but the truth is that anytime someone searches for something on Google, blogs about the topic take over the search results! Further, once you have the right keywords, it’s time to put them to good use. Our Houston marketing agency’s in-house content writing team writes fresh blogs on a regular basis that provide value to your readers while also boosting your SEO rank so you can get your business in the eyes of the right people. In order to get to page 1 on Google and other search engines, our Houston marketing experts recommend you blog at least four times a month.

3: Your Content Is Copied From Another Source

This is more common in our clients who have a relatively new business and just wanted to get a website up and running ASAP. The fastest way to get a website up would be to copy/paste another website’s content, but this severely damages your ranking and will result in penalization from Google. Every time we take on a new Houston web design project, we write fully custom content that is true to your brand and helps you rank well on search engines.

Entrust Your Houston SEO To Our Houston Marketing Agency

Houston SEO is a valuable addition to your marketing strategy, but it can be tedious, especially because Google is constantly refining its algorithm. However, INFINI Houston Marketing Agency is a certified Google Partner, so we know all the ins and outs for making the algorithm work for you without penalty. If you would like to reach a wider audience by improving your Houston SEO ranking, then please contact us so we can discuss your needs and goals and create a custom local SEO strategy. We look forward to expanding your business with our digital marketing expertise!

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Google Ads Quickly Generate Leads For Your Houston Business

If you run a Houston business and are looking for ways to quickly expand your business, then Google Ads by our Houston marketing agency may be right for you! In this article, we will discuss how Google Ads can work wonders for quickly generating qualified leads for your business.

Google Ads Shouldn’t Be Your Only Marketing Tactic

Before we discuss how effective a properly executed Google Ads campaign is for your business, it’s important to note that Google Ads shouldn’t be your sole method of lead generation. While you may elect to start with Google Ads, our Houston digital marketing company also encourages you to gradually build on your marketing efforts. Your marketing strategy should–at a bare minimum–also consist of both professional Houston web design and local SEO in order to really hone in on your target audience and become an authority in your industry.

Use Google Ads To Quickly Generate Qualified Leads

When advertising your small business on Google, it may be difficult to get the most out of your budget, but since our digital marketing agency is a certified Google Partner, we are experts at maximizing the effectiveness of your campaign and reaching only qualified leads. Some benefits of advertising on GoogleAds include:

Google Ads Are Highly Targeted

In addition to deciding what zip codes you would like to target, Google also gives advertisers the opportunity to target viewers based on their unique search habits. Doing so lets your Google Ads reach those who are in the “active buyer” stage.

Google Ads Allows For Retargeting

Have you ever done a Google search on a product, taken the steps to purchase it, but never completed the transaction? If so, have you then ever loaded another website only to see an ad for the very product you almost bought? This is known as re-targeting, and Google makes this tactic possible for advertisers in all industries 

Our Houston Marketing Agency Continuously Optimizes Your Google Ads Campaigns

In order to get the most of your budget, our Houston digital marketing agency continuously refines your campaigns to make certain that your money is going where you need it to. We will also analyze your ad campaign performance to maximize its effectiveness. In digital marketing, testing and measuring are crucial, which means it’s perfectly okay to revise your marketing strategy, so long as Houston marketing experts like ourselves are making the revisions.

Let Our Houston Marketing Agency Expand Your Business With Google Ads

If you are ready to take your business to the next level with Google Ads, then please contact our Houston digital marketing company! We will gladly discuss your advertising goals and execute an effective Google Ads campaign for your business.

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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