In the competitive landscape that businesses are faced with today, business owners are grappling with ways to stand out above the competition and outrank them on search engines such as Google. If your goal is to land at the top of page 1 on Google so you appear before your competition, then blogging is certainly the way to go if you don't want to invest much into Google Ads. In this article, our Houston marketing company will offer our advice on how you should run your blog so that you get to page 1.
Understand That Content is King
First off, you have to understand the importance of fresh content. In marketing, we say “content is king” because it is the most important aspect of any digital marketing strategy. Without good content, you can’t get your message across the right way.
What is Good Content in Marketing?
Good content for your blog has to meet the following criteria:
- It has to be unique
- It has to be fresh
- It has to be valuable
- It has to be consistent
To write a blog that rises in the search engine rankings, every article you write must meet the 4 criteria above.
Abide By Houston SEO Rules
Search engines (especially Google) are always changing their algorithms to fine-tune them and ensure that only the best, most relevant websites are shown to someone running a search query. To make the algorithms work for you instead of against you, you need to be sure you follow SEO’s best practices.
Update Your Blog on a Regular Basis
One of the best things you can do to improve your Houston SEO rank and show up on page 1 on Google is to update your blog on a regular basis. The most effective way to do this is by blogging every month. We typically recommend that you blog twice a month at a minimum, but 4 times a month is preferred. Writing more than 4 is even better. Regardless, a monthly blog signals to search engines that your website is being frequently updated with information that is valuable to your target audience. This will get your website indexed more often which, in turn, will boost your ranking.
Use the Right Keywords
Keywords are “key” to your blogging and SEO strategy. It’s important to target the right keywords that are in line with your digital marketing goals so you can better tailor your content. Full keyword research and analysis will be necessary to get your business seen by the right people.
INFINI Marketing in Houston Can Help Your Business Stand Out on Google
If you would like to outrank your competition on search engines, then please contact us so we can design and implement a blogging strategy. Our in-house content writers can write exceptional blogs that not only abide by SEO rules but are also completely unique to your business and its brand. You won’t see us writing anything generic! If you’re ready to get to page 1, let’s work together to expand your business and impact the world.