Notebook showing SEO and the different components that go into an effective Houston SEO strategy

The Ultimate Houston SEO Strategy For Your Business

SEO is a critical component of your Houston marketing strategy. The right marketing strategy can make your business all the more visible to your target audience and successfully generate brand new, qualified leads. In this article, our Houston marketing agency will break down what makes for the ultimate Houston SEO strategy.

Start With Fresh Houston Website Design

At our marketing company, we believe that Houston web design is the anchor for the rest of your marketing strategy. When designing your brand new website, we execute a mobile-first approach to your web design, include a custom branding strategy, and generate and track leads right on your website. All of these factors work in your favor as we get your website to page 1 on Google and other search engines.

Invest In Monthly Blogging To Raise Your Houston SEO Rank

One of the best things you can do to improve your SEO rank is to update your website on a regular basis. The most effective way to do this is by blogging every month. We typically recommend that you blog 4 times a month, as this signals to search engines that your website is being frequently updated with information that is valuable to your target audience.

Our Houston marketing agency has an in-house content writing team. Our content writers will research and write informative articles that will reside on your website. These articles will discuss topics that your target audience searches for every day and include the relevant keywords we make sure you rank for. By implementing a blog, you will stay relevant on search engines and become all the more accessible to the leads that want to find a business like yours.

Execute A Social Media Marketing Strategy

Social media works wonders for building links that boost website traffic, and website traffic is one of the components that Google factors into how your website ranks. Although social media does not directly impact your SEO rank, it certainly helps! By posting content on social media that links back to your website, such as events or blogs, this signals to Google and other search engines that your website is credible–even more so if your audience actually clicks the links. 

INFINI Marketing Is A Houston SEO Expert

A lot goes into Houston SEO, but it is certainly worth it when you realize how helpful it is for generating qualified leads. If you think an SEO strategy might be a valuable addition to your Houston marketing strategy, then please contact us so we can get to know more about what your business needs and generate more leads.

Houston graphic designer's desk while working on brand new logo design for a small business

Signs It's Time For New Houston Logo Design

Logo design is a big deal for your business. It serves as an emblem that represents your company’s values and identity, and it is one of the many branding tools that encourage your audience to resonate with your brand. Although businesses can change their logo as they expand and as their Houston marketing strategy evolves, sometimes it may be hard to determine if and when it’s time for a new logo. In this article, we will discuss some signs that it might be time to seek professional Houston graphic design services for a new logo.

Your Logo Is Old And Outdated

If your logo looks and feels old to you, then it probably is–at least for the current level your business operates at. As a small business owner, you know your business better than anyone else, and sometimes things just don’t feel quite right. Often, we encounter clients who have a well-established business, but their team is looking to modernize their brand so they can compete and survive in today’s market. Remember, a modern brand needs a modern logo design.

Your Logo Is Busy

In graphic design, there are many concepts that our team understands and implements into your custom logo design. Sometimes, logos have too many colors or too many shapes and other features that it looks so overwhelming to the point where the message gets lost. Professional logo design by the in-house graphic design team at our Houston marketing agency does an excellent job of simplifying busy logos and making certain that the brand’s message stands out.

Your Logo Clashes With Your Marketing Collateral

If your marketing collateral, such as your website, brochures, business cards, and other items look outstanding, vibrant, and intriguing, but your logo–which must be present on all of your collateral–doesn’t even compare, then that’s a clear sign that you need an updated logo design for your Houston business. Not only will this improve the appearance of your collateral, but it will also reinforce the positive brand image that you try very hard to maintain.

Ready For Brand New Houston Logo Design?

If after reading this marketing blog you think that your logo could use an update or a complete overhaul, then please be sure to contact our graphic design team at our Houston marketing agency. We will work with you to assess your branding goals and translate that into a beautiful, modern, and unique logo design.

Business owner holding a sign that says a satisfied customer is the best business strategy

Implementing A Successful Customer Marketing Strategy

Customer marketing is a simple concept that serves as a valuable asset to your Houston marketing strategy. In this article, we will explain what customer marketing is and how you may incorporate it into your Houston marketing strategy.

What Is Customer Marketing

Customer marketing focuses on customer retention rather than generating new leads, but truthfully, customer marketing serves multiple purposes.

How Your Houston Business Can Execute A Customer Marketing Strategy

We have previously talked about why your Houston business needs a good customer marketing strategy, but this time we will talk about what you can do as part of your marketing strategy. Although your customer marketing strategy is unique to your business and our Houston marketing agency will take your needs into account when developing your strategy, here are some tactics that have proven to boost customer retention when executed correctly:

Highlight Your Awesome Customers

Customers love to know they are appreciated, and this is really what customer marketing is all about. Social media is a great avenue for this, and one of the easiest ways to highlight your customers on social media is simply by re-sharing their posts about your company.

We also recommend highlighting positive client experiences on your website as a testimonials page, or a portfolio page like ours, which focuses on how our Houston marketing agency has successfully expanded multiple businesses. You may also select to share customer reviews and ratings on your website. Our Houston website design team can add this feature to your website for you and make certain that your website showcases the best your business has to offer.

Plan Special Events For Your Customer Base

Any business can put together a special event centered around what their customers want. These events can range from "lunch and learns" to more elaborate customer appreciation events. Get the most out of this tactic by advertising the events with GoogleAds and Facebook Ads.

Stay At The Front Of Your Customers’ Minds

You can do this in a few ways, including with a social media marketing strategy and by regularly checking in with customers/clients to ensure they are still pleased with your products/services. Not only will this cultivate a loyal community, but it will also strengthen your brand.

Our Houston Marketing Agency Is Here To Help Design And Implement A Unique Customer Marketing Strategy To Expand Your Houston Business

Customer marketing is an affordable yet effective way to expand your business. If you would like to incorporate customer marketing into your strategy, then please contact our Houston marketing agency so we can develop a unique customer marketing strategy for your business. We look forward to helping you expand your business!

Responsive Houston website design for laptop, mobile, and tablet

5 Houston Website Design Essentials Your Business Needs

If you own a business, then you need to have a proper website. Without a website that stands out, your business will struggle to survive. In this article, our Houston marketing company will offer 5 website design essentials to ensure that your website helps you generate more leads and expand your business.

1) A High-Quality Homepage That Immediately Brands Your Business

Not enough business owners put emphasis on the way their brand comes across on their website. At our Houston marketing agency, we help craft your brand message and identity and ensure that everything we write on your website honors that branding strategy. A homepage by INFINI Marketing shares your brand’s purpose in a way that resonates with your audience because we know that resonance encourages loyalty. 

2) A Clear Call To Action (CTA)

Generating leads is much easier when you include effective calls to action that tell your website visitors what to do. A typical call to action may be “book an appointment”, “contact us”, or “get a free quote”. These calls to action are simple and effective, but you may also elect to implement a branded call to action, which reflects your branding message while simultaneously telling visitors what to do to become your lead.

3) Trackable Forms

Including a call to action means you need to have a form that your website visitors are taken to upon clicking your CTA. This way, they can provide vital contact information and officially become your newest lead. Further, these forms need to be trackable so that we know just how many leads your website is generating, and how many of those actually convert. This data also aids in continuously optimizing your marketing strategy.

4) Mobile-First Houston Web Design

Today, we tend to default to mobile browsing due to its convenience. Shockingly enough, only 30% of small businesses have a mobile-friendly website, while 57% of users will not recommend a business if its website lacks mobile-friendly usage. Needless to say, it’s critical that your website be mobile-friendly.

Our Houston marketing agency follows a mobile-first approach to Houston website design to make certain that your website is flawless on mobile and performs just as smoothly on other devices.

5) A Blog For Your Houston SEO Strategy

As a Houston SEO expert, we encourage our clients to invest in their SEO strategy by creating a blog. By incorporating a blog on your website and regularly updating it, your website’s SEO rank will improve, landing you on page 1 of Google and other search engines! With our content writing services, our Houston marketing agency will write and publish your blogs for you, ensuring that your content is fresh and valuable while also following SEO guidelines.

Your Business Deserves Stellar Houston Web Design

Now that you’re aware of some essential website design elements and features, it’s time to upgrade your website and reach a wider audience! If you’re ready to expand your business with a brand new website, then please contact us so we can discuss your business and its goals. We look forward to taking your business to the next level!

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Houston SEO Do's And Don't's

Houston SEO is a necessary component of your Houston marketing strategy, especially if you would like to get your business in front of a larger audience containing more qualified leads. However, SEO is a very tedious concept that has several rules. If you break any, this will result in your website getting penalized. In this article, our Houston marketing company–which has successfully helped clients reach page 1 on Google–will discuss some SEO do’s and don’t’s.

Houston SEO Do’s

The following are acceptable and encouraged in your SEO strategy:

Build A Google My Business Page

Google My Business is a free tool that allows you to create a business profile in order to better promote your business. When you create a page and build a solid reputation, your business and website will show up in the search results and on Google Maps. 

Optimize Your Website For Mobile Browsing And Search Engine Visibility

Mobile-friendly Houston website design is essentially a given these days, especially because Google’s algorithm factors mobile-friendliness into search ranks. However, many businesses still fall short in mobile Houston web design. At INFINI, we follow a mobile-first approach to web design to ensure that no matter what device your visitors use, your website will look flawless. While designing your website, we also fill in valuable metadata and incorporate your SEO keywords in our content writing. 

Houston SEO Don’t’s

Avoid these mistakes in your SEO strategy:

Keyword Stuffing 

Keyword stuffing refers to over-filling your website content with keywords to a point where when you read it, it doesn’t flow naturally. This makes for an unpleasant experience for your website visitors and will cause Google and other search engines to penalize your website.

Duplicate Content

We get it; when you’re starting a new business you want to get a website up and running ASAP so you can start ranking. This is why many websites out there use content copied/pasted directly from other websites. Unfortunately, this is grounds for penalization by Google.

In marketing, we say “content is king”, and for good reason. Great, valuable content is hard to write but absolutely critical, which is why it’s one of the top factors Google takes into consideration when determining what page your website resides in on search results.

Entrust Your SEO Strategy To A Reliable Houston Marketing Agency Like INFINI

Houston SEO is a valuable addition to your marketing strategy, but it must be properly executed. If you would like to reach a wider audience, please contact us so we can help develop the right SEO strategy for your business without risking your website getting penalized. We look forward to expanding your business! 

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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