Houston graphic design specialist designing a new logo

How Top-Quality Houston Logo Design Benefits Any Business

Being memorable after grabbing attention is the ultimate goal of any marketing campaign. As a member of the Houston marketing community, it is no different for INFINI. As a premier Houston marketing company, we understand that there are many diverse consumers to consider in one of the quickest growing metropolitan populations in the United States. A business should be very reticent of the fact that consumer product advertising is the 21st century’s most widely distributed form of mass communication.

Houston digital marketing and Houston graphic design experts can help add a local touch that really endears businesses to their local community. We at INFINI pride ourselves on the fact that we take a very personal approach in collaborating on Houston logo design that best represents your business’s vision. By blending innovation, technology, and a strong local foundation, we can be extremely helpful in growing and cultivating any business. Remember, a good logo can help build your business while visually marketing it at the same time.

How INFINI Marketing Executes Great Houston Logo Design

If you’re ready for brand new Houston logo design, our team will work collaboratively with you by answering questions and resolving concerns. At INFINI, our Houston marketing experts are in the marketing field to specifically help small business owners. In Houston, logo design is a way we identify with our favorite sports teams. Logos even remind us of our favorite restaurants, and even our favorite refreshing beverage (non-alcoholic of course). We have a rich, local culture that celebrates diversity. Our Houston digital marketing professionals at INFINI can put a unique spin on synthesizing these local and personal traits into your business through consumer logo identification. 

Your Houston Logo Design Must be Memorable

A great logo invokes nostalgia but also needs to use that familiarity to create a memory that accurately conveys what to buy and the quality of that product or service provided. The Nike and Apple logos are simple but unmistakable. This emotional reaction is what our team at INFINI works to create for your companies logo and marketing strategies. 

Entrust INFINI Marketing With Your Houston Logo Design

We have an array of data and idea integration specialists with diverse personal and professional backgrounds that can give you infinite ideas. This is, of course, after we gain an idea of who you are and what your company personally represents. When our Houston graphic design specialists design a logo that accurately represents your company, you can separate yourself from the competition. 

Contact Our Houston Marketing Agency for Your Graphic Design and Logo Needs

It is when a business owner is seeking to develop their logo that they seek out companies like INFINI marketing as a top-tier Houston digital marketing firm that can create a custom-tailored logo, which uses simplicity to relay your products and services. Stellar Houston logo design is critical with such a diverse population and so many new consumers moving into our community all the time. Set yourself apart by working with our Houston digital marketing professionals to create the logo of your dreams. Please reach out to our Houston marketing agency. We want to sit down with you so you can move your business forward with a logo perfectly tailored to you.

graphic of digital marketing, houston seo, advertisements, and social media

Digital Marketing Tips To Help Your Houston Business Succeed

If you’ve just started a business, or if you’re going to take it to the next level, congratulations! You have decided to take on a massive feat and you are determined to be successful. One of the greatest ways to make your business succeed–regardless if it’s new or established–is by investing in a Houston digital marketing strategy. In this article, our Houston marketing company will offer some tips that will help you achieve your business goals.

Tip #1: Update Your Houston Website Design

Our Houston marketing company believes that your website is the anchor for your entire digital marketing strategy. Why? Because every marketing tactic you pull off has to drive your leads back to your website where they can fill out a form or give you a call, so your Houston website design must be impressive and effective.

For example, when you’re paying for Google Ads, you are required to list your website. If your website isn’t conversion-optimized and doesn’t mesh well with the Google algorithm, your money will have sadly gone to waste because your web design won’t be engaging enough to drive action.

Tip #2: Make Sure Your Houston Business’s Website Shows Up On Google

There are two ways to do this:

  • Paid GoogleAds
  • Houston SEO

When it comes to GoogleAds, you need to make sure your keywords are competitive and that the content is enough to get viewers to click on your ad. GoogleAds can be rather complicated, but our Houston marketing company can assist you. As our Houston digital marketing agency is a certified Google Partner, we have successfully launched and managed campaigns worth thousands of dollars that help Houston businesses just like yours achieve their goals. 

Houston SEO, on the other hand, is all organic. This means that you aren’t paying for your position on search results. To execute a solid SEO strategy, our Houston marketing company selects competitive keywords and writes blogs for your website that are relevant to those keywords. Over time, this valuable content will show the algorithm that you provide value to your audience, therefore getting you to page 1 on Google.

Tip #3: Improving Your Social Media Presence Boosts Your Houston Digital Marketing Strategy

It’s no secret that social media marketing is tremendous and a valuable component of your marketing strategy. It’s also a great way to connect with your audience and showcase what you know, as well as the personality behind your brand. Further, when in tandem with your blogs, you can post these to your social media page and drive social media traffic to your website, further improving your Houston SEO rank.

Ready To Elevate Your Houston Business? Let INFINI Marketing Help!

If you’ve just started a business or are planning to grow it, you’ve made a great decision to invest in Houston digital marketing. If you’re ready to grow your business, please contact us so we can discuss your goals and craft a custom digital marketing strategy that will meet your needs!

Graphic of links being shared between websites to symbolize link building in a Houston SEO strategy

You Don't Have An SEO Link Building Strategy? You Need One

If you’ve read our Houston digital marketing agency’s previous blog post on why you should implement an SEO strategy, then you know that SEO makes a difference in how your target audience perceives you and, with a little patience, helps expand your business tremendously. In this article, we will expand on yet another facet of Houston SEO: link building.

What Is Link Building?

Simply put, link building is a tactic in which you “build” (generate) more links to and from your website as a way to drive more traffic. This is done by building inbound and outbound links. Inbound links are those that drive traffic TO your website from outside platforms. Outbound links, on the other hand, drive traffic FROM your website to other websites and platforms out there. Both contribute to the value of link building for your Houston SEO strategy. 

Why You Should Focus On Link Building As Part Of Your Houston SEO Strategy

As stated, link building creates more links to your website. Why does this matter? When there are more links out there on the world wide web that link readers to your website, you are achieving the following:

Improving Your Houston Business Website’s SEO Rank On Google And Other Search Engines

Like all search engines, Google regularly refines its algorithm to ensure that only the best, most reputable websites rank highly. A higher ranking means a higher position in search results for questions/topics relevant to your business (aka page 1). How many inbound links point to your website is one of the many factors the algorithm considers because when other platforms link to your website, this means you are so reliable that the value you offer is worth sharing.

Increased Credibility For Your Houston Business

Speaking of sharing the value your business offers, one of the goals of Houston SEO in your digital marketing strategy is to make your business (and its brand) more credible. If there are plenty of inbound links on the web that reference your website, this suggests that consumers outside your audience acknowledge your brand serves as a credible source for information. Further, more links contribute to a higher SEO ranking, so if you're on page 1 on Google, you are automatically trusted by searchers.

Your Houston Business Has A Stronger Brand Image

Have you noticed how the benefits of Houston SEO tactics seem to overlap and come together to achieve business growth? A stronger brand image is yet another result of high-quality link building in your digital marketing strategy. The more your website is linked on other websites and platforms, the more recognizable your brand becomes. Over time, this leads to potential consumers seeing your business and its brand in a new light. Eventually, your credibility will lead to a better SEO ranking and the widespread perception that your business is worth buying from, all of which enhance your brand's image and perception.

Let Our Houston Digital Marketing Agency Improve Your SEO Rank With  Link Building

Link building is a largely effective way of boosting your search rank, your brand’s credibility, and its image. However, paying a contractor to spam the internet with links to your website is a black hat SEO technique that will be flagged. If you’re ready to (reliably) level up your Houston SEO strategy with link building, then please contact us. We would be glad to write blogs for you that are both unique and valuable while simultaneously generating more inbound traffic!

Houston marketing company content writer writing blogs for SEO

Yes, Your Houston Business Should Have A Blog!

In the competitive landscape that businesses are faced with today, business owners are grappling for ways to stand out above the competition. One of the most effective ways to do this (and generate leads) is by regularly posting to a blog right on your own website. In this article, our Houston marketing company will offer 3 reasons why your Houston web design should include a blog feature.

A Blog Establishes Your Houston Business’s Expertise In Your Industry

Businesses are all considered to be experts in their field, but one way to stand out is by sharing your expertise on topics relating to your industry. Offer your two cents on current news and answer common questions your target audience may ask. Perhaps consider offering advice, too. This way, when your website visitors are determining whether they should convert into your customer, your informative blog posts will demonstrate to them that you know your stuff.

Improve Your General SEO And Local Houston SEO Ranking By Blogging

Local SEO is critical to the success of your brand. Without the right Houston SEO strategy, your target audience will have a hard time finding you in the first place.

Search engines such as Google deliver their search results based on an index. “Bots” index every single page on the web and will deliver the pages that are most relevant to a search query. What page you appear on in search results depends heavily on how reliable and trustworthy you appear to the search engine’s algorithm. Regularly updating your website signals to Google and other search engines that you have new, interesting content and are worth showing up earlier in search results. Of course, SEO guidelines must be properly adhered to as well. Our Houston digital marketing agency–which is a certified Google Partner–will ensure your Houston business’s blog follows White Hat SEO guidelines.

Make Your Brand More Relatable By Giving Your Houston Business A Human Voice

Blogging gives your Houston business a chance to not only offer value to your target audience, but to also show your brand's personality. Although doing so in person can be easy, doing so in writing can be a bit more difficult. It will take quality writing and fresh ideas to offer some kind of voice behind your name. This helps your human readers feel like they know you better beyond their computer screen. In turn, you will be far more trustworthy and encourage loyalty.

INFINI Marketing in Houston Can Help Your Business Stand Out With Great Content Marketing On Your Blog

If you would like to establish your industry expertise, improve your SEO rank, and share your brand’s personality, then please contact us. Our Houston marketing agency will execute professional Houston web design with a blog and/or blog on behalf of your business. We look forward to expanding your business!

Marketer assessing Houston web design by completing a free website audit

Why You Need A Houston Website Audit

When you’re ready to take your business to the next level, improving your web design is a great place to start. However, because Houston web design is a big job, we understand why some business owners are a bit hesitant and are unsure whether they actually need a new website. This is where a free website audit may come in handy. In this article, our Houston marketing agency will explain why a website audit will prove to be beneficial for you and your business. 

What Is A Website Audit

First and foremost, it’s helpful to know what a website audit is and what it entails. A website audit is a tool we offer to business owners for free that assesses the quality of their website in order to give you insight on how effective it is and what can be improved upon.

A website audit includes an assessment of:

  • Your website’s execution of your brand message
  • How mobile-friendly your website is
  • Your website’s Houston SEO rank

Houston Web Design That Is Brand-Focused

A business with a solid brand is more likely to have a loyal customer base that relates to the business on an emotional level. When you speak genuinely to humans as humans–not revenue streams–they are more inclined to trust your business and the team who runs it. When we work with you on your Houston web design, we get to the root of who you are and what the humans behind your business stand for. Then, together we craft a brand message that reflects the true identity of your business and cultivate the business/consumer relationship.

Mobile-Friendly Houston Web Design

Did you know that over 80% of Google searches are conducted via smartphone? Further, Google and other search engines take into account how mobile-friendly your Houston website design is when determining your Houston SEO rank. This is why it is crucial that your entire website is mobile-friendly. 

When designing your brand new website, our Houston marketing team follows a mobile-first approach. This simply means that once we have perfected how your mobile website looks, we will tailor your desktop and tablet versions to complement your mobile site. This ensures that when potential leads are visiting your website on their phones, they will have a pleasant experience.

Houston Web Design That Boosts Your SEO Rank

The importance of a good Houston SEO strategy is yet another factor that affects how successful your website is. The more SEO-friendly your website is, the higher it ranks on search engines. The higher your SEO rank, the easier it will be for your target audience to find your website when they need it. When you let our Houston marketing agency execute your web design, we will ensure it’s SEO-ready. If you let us blog on your behalf for SEO, then we will improve your ranking even faster!

Ready To Take Your Website To The Next Level? Contact Our Houston Marketing Agency For A Free Website Audit

A website audit is a great way to assess the quality of your web design and figure out what may need to be improved upon to generate leads. If you’re ready to redesign your website so it’s conversion-optimized, please contact us for a free website audit. We look forward to helping you expand your business!

INFINI Marketing - Houston Marketing

At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.

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