tablet device with an email newsletter subscription onscreen

Newsletters are not a new concept. These days, though, newsletters are more commonly delivered to your email inbox as opposed to your traditional mailbox. In this article, our Houston marketing company will break down why you should introduce newsletters as part of your digital marketing strategy. 

Newsletters Are Actually Highly Effective

Contrary to popular belief, email newsletters are one of the most effective marketing tools your business could use. They are a tried and true method for retaining current customers and can even be used as a way to generate new leads. This becomes especially effective when you incorporate it into your Houston SEO strategy.

Target Current and New Customers With Email

81% of small business owners rely on email marketing as their main way of targeting new customers; 80% of small business owners rely on email marketing as a way to keep their current customers coming back for more, and 83% of B2B content marketing takes place in the form of newsletters. In other words, email marketing works, and quality email newsletters are still impactful today.

A Houston Digital Marketing Strategy With Email Newsletters Can Strengthen Your Brand

Good digital marketing is all about strengthening your brand and communicating its strengths to your current and new customers, and there are numerous ways to leverage your newsletter to do just that.

How To Use Email Newsletters

Some of our favorite newsletter tactics to level up your business include:

Sharing Blog Posts

If you’ve read our previous blog on how to create a stellar Houston SEO strategy, then you might recall us advising you to create more links to your website and its various pages. Newsletters are another way to build these links because you can write a short snippet and create a CTA that links back to the blog you’ve shared in your newsletter.

Promoting Events

If your business likes to host events, your newsletter is the perfect way to spread the word. A well-crafted event e-blast can help you build your email list and, as a result, bring a larger crowd to your events.

Announcing Business Updates

Email newsletters are hyper-targeted, making them a useful vehicle for letting your customers know about what’s going on with your business. You could announce new hires, success stories, milestones, and more! This can cultivate your community and boost customer loyalty, too.

INFINI Marketing Can Help You Execute A Successful Email Newsletter Strategy

Now that you know that email newsletters can be used in various ways to build on your brand and cultivate a closer relationship with your customers, are you ready to start sending your own? If so, please contact us! We would love to craft an email newsletter strategy for your business.