Graphic designer from Houston marketing agency planning a new logo design

Can A Houston Business Change Its Logo And Keep Its Brand?

When it comes to aiming for the perfect logo design, it is completely possible to second guess it after some time has passed. This could be due to the fact that you have realized your true business identity or because you had a brilliant idea that you think will make your logo better. At this time, business owners ask us “Can I change my logo?” Here’s where our Houston marketing agency stands on the matter.

Can You Change Your Logo Design Years Down The Road?

In short, yes, you can. We even argue that you should. However, there is a right and wrong way to do so. Essentially, as long as you keep your brand’s core values, you are more than welcome to evolve your logo as your business evolves.

How To Keep Your Brand While Changing Your Logo

First things first, small businesses succeed when they know what they stand for (your brand), but knowing what they stand for may be hard to put into words. When this is hard to put into words, your target audience will have a hard time resonating with your business. In order to change your logo, you need to be clear about what your brand is. Our Houston marketing agency always discusses your branding before taking on any project, whether it’s website design, social media management, or any of our other Houston marketing services.

Questions To Keep In Mind When Redesigning Your Logo

When you hire INFINI Marketing to design a brand new logo, we ask the following questions:

How Long Have You Had Your Current Logo?

The longer you’ve had your logo, the more effort it will take to get it out to your current and future customers. A very young logo hasn’t had many viewers, so it’s easy to change it with little effort after.

How Often Have You Used Your Current Logo?

Similar to the previous question, the more often you’ve used your logo, the more effort will be required to share your new one.

Do You Have An Adequate Marketing Budget?

Are you noticing a pattern? The longer and more often you’ve showcased your logo, the more effort you will need to put into getting your new logo out there. It needs to be blasted on every type of collateral you have, over and over for an extended period of time until it sticks. In order to achieve this, you need to have an adequate budget.

Are You Rebranding Or Rebuilding?

Rebranding means you’re adjusting a few things in your identity, such as color, word choice, logos, website design, etc, but your company will keep the same beliefs and vision as always. Rebuilding, on the other hand, essentially requires you to start from square one, complete with a brand new vision, services, and products. A new logo design is appropriate in both cases, but a rebuild will require an even larger marketing budget so we can help you execute a winning marketing strategy.

Entrust A Top Houston Marketing Agency Like INFINI With Your New Logo Design

Brand new logo design is a major step in expanding your Houston business, so it’s important that your logo reflects who you are as a company. Our Houston marketing agency has an in-house graphic design team ready to upgrade your logo. Please contact us so we can give you a brand new logo you’re proud to show and update as your business grows.