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Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.
Happy customer remaining loyal to Houston business thanks to a thoughtful customer marketing strategy

Customer Marketing: What Is It And Why Your Houston Business Should Do It

| Marketing News
Customer marketing is a simple concept. It is much like a typical marketing strategy, but more. Now, don’t get us wrong–one isn’t better than the oth…
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Marketer creating content and reading analytics to improve content marketing strategy

3 Tips On How To Start Using Social Media Analytics To Improve Your Houston Business's Content Marketing Strategy

| Marketing News
Content is king, and that applies to website content, email marketing content, and social media content. Social media was once meant as a way to inte…
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Woman conducting a google search for a local business near her to test local seo

An Introduction To Local SEO: What Is It And How Does It Benefit Your Houston Business?

| Marketing News
We have previously discussed SEO strategy as part of a winning Houston marketing strategy, but aside from general SEO, there is also local Houston SE…
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marketer working on brand new Houston website design for a client

Elements That Make For An Impactful Houston Business Website

| Marketing News
For just about any Houston business, impactful website design is often a key factor your potential customer considers when deciding whether to buy fr…
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person submitting a 5 start review on their phone for a houston business

How Reviews Affect Your Houston Business And How To Handle Negative Ones

| Marketing News
If you’ve read our Guide to Success on Yelp, then you know that reviews talking about your business are a great asset to your brand. However, so…
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marketer sending out Houston marketing communications on laptop

Don't Pause Your Houston Marketing During COVID–Low-Cost Ways to Expand Your Business

| Marketing News
As the economy gradually re-opens and some businesses resume their operations, other businesses are attempting to reduce their expenses. Often, the m…
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Hands typing on a laptop keyboard with search bar overlay

An Introductory Guide to SEO Success For Your Houston Business

| Marketing News
Search Engine Optimization (commonly referred to as SEO) is essentially the practice and the process of ranking on search engines, such as Google, Bi…
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Smartphone displaying log-in page for Instagram social media

How to Use Instagram as a Video Marketing Tool For Your Houston Business

| Marketing News
If you aren’t very familiar with using video marketing as a facet of your Houston digital marketing strategy, then please feel free to read our…
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red chess piece standing out from black chess pieces to symbolize standing out from your houston business competition

Stand Out in Houston: Marketing Strategy for SMBs | INFINI

| Marketing News
Houston’s a major city, and with major cities comes tight competition between businesses, making it increasingly difficult to stand out. How then, do…
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Close-up of photographer shooting product photos for a company's branding and marketing strategy

Why You Should Consider Adding Photography to Your Houston Marketing Strategy

| Marketing News
We recently discussed video marketing as part of your Houston digital marketing strategy, but photography is another option that can elevate your bra…
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Yelp desktop homepage

The Houston Business Owner's Guide to Success on Yelp (Part 3)

| Marketing News
Yelp is a customer review forum that has become quite an asset for business owners. If your business is found on Yelp, it can boost your Houston SEO…
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woman browsing a website

Tried and True Methods to Keep Visitors on Your Houston Business Website

| Marketing News
At INFINI Marketing, we treat your website as the anchor for the rest of your Houston marketing strategy. If you decide to only hire us for Houston S…
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