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Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Vision: A Necessity for Business Decision-Making

| Marketing News
When a business launches, there is typically so much excitement and so much to do that owners, executives and the managerial staff can hardly see the…
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What’s In a Business Name?

| Marketing News
To quote Shakespeare, “What’s in a name?” Is it really that important to have a great name for your business? According to Billy Shake, the name isn’…
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So You Want to Keep Your Houston Business Local

| Marketing News
There are plenty of business owners who are interested only in maintaining a local business. They aren’t looking to move from Houston to Dallas to Ok…
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Local or Global: How Identifiable Do You Want Your Brand?

| Marketing News
Not every business owner thinks the same. Regarding profits and success, they all work to make money and to succeed. But these are all at different l…
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What Christmas Can Teach Us About Marketing

| Marketing News
This Christmas season, if you take a moment to go just about anywhere there’s a business, you’ll discover how well a business plans ahead for the big…
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Major Brands That Have Changed Their Logos

| Marketing News
As we discussed in our last blog post, changing your business logo is not a problem. At least, it shouldn’t be a problem if you go about the change s…
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Can a Company Change Its Logo, But Keep Its Brand?

| Marketing News
Is it possible for a company to change its logo, but keep its brand? The simple answer is yes. But that’s just the answer. The process behind that si…
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Is Your Marketing Budget EOY Ready?

| Marketing News
Not trying to play Captain Obvious here, but there is about two months left in the year. This is not a calendar update. This is a marketing budget up…
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If you build it, they will come...not really

| Marketing News
It seems to be a pretty honest mistake. You put a lot of effort into starting your business: business loan, the building, computers, security system…
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Can A Company Be Successful with an Ugly Logo?

| Marketing News
In our most recent blog post, we discussed the level of importance behind logos. There are some who make too much of logos and those who don’t make e…
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Are Company Logos Really That Important?

| Marketing News
This is a question that is presented pretty often by entrepreneurs and marketing teams of new businesses. Here is the truth of the matter: Logos CAN…
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We Are Proud of Houston in the Face of Hurricane Harvey

| Marketing News
When Hurricane Harvey was off the coast in the Gulf of Mexico, nobody thought the devastation would reach the pinnacle it reached. It is considered t…
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