Marketing As a One Man Wolf Pack

Remember that epic speech Zach Galifianakis's character, Alan, gave on top of the roof of Caesar’s Palace in the movie “The Hangover”? It is a hilarious combination of a strange character trying to fit in with his three new friends while attempting to establish an unbreakable (and bloody) bond for all four. We crack up every time we see it, but we also realize that this silliness has some interesting foundational elements to marketing.


Before Alan started his speech, he took a deep breath, and then pulled out a piece of paper. He had written his thoughts down and expressed them, quite hysterically, to the other three. When it comes to suggesting a marketing plan, it is always best to have it all planned out before implementing the marketing campaign strategy. This includes writing out the following:

  • Purpose of the marketing campaign
  • Conversion goals
  • Scheduling the release of marketing materials
  • Social media posts
  • Commercials
  • Print advertising
  • Blogging
  • Setting the budget


It’s pretty obvious that in order to be successful in business, you can’t rely solely on yourself. Alan represents that pretty well. By himself, he was stuck in the basement. Joining the other three, he was standing on top of Caesar’s Palace ready to take on the night. As a business owner, you may feel like you’ve been hacking away down in the proverbial basement trying to get your marketing efforts to get some traction. This is where we come into play. We want to take you out of the basement and up on the rooftop of your industry. Alan had Doug, Phil and Stu. Therefore, every business owner needs a strong group around him or her to push their brand and ensure their marketing efforts are reaching their intended target audience. In other words, we want to be part of your One Man Wolf Pack. Our team will make sure the marketing goals of your business are strategically scheduled and successfully implemented. Our purpose is to enable you to focus on the business generated through marketing. It takes a lot of work to get to the rooftop, but we’ve proven we can take any business there.


Although Alan did slice his hand with a knife as a sign of his commitment, we definitely won’t be doing that - or requesting it. No bloody handshakes. No signing anything in blood. Let’s just keep blood out of the whole equation. If your business needs to add members to your One Man Wolf Pack, then contact us today.