If you build it, they will come...not really

It seems to be a pretty honest mistake. You put a lot of effort into starting your business: business loan, the building, computers, security system, and accessories. But just because you have built it, doesn’t mean customers or clients will show up. We call this "The Field of Dreams Effect" (clever, huh?).

Why Having Everything in Place Doesn’t Always Mean Everything

When business owners unfurl their banner revealing “We’re Open!”, it doesn’t always translate into the onslaught of customers they were dreaming about. Before you open the doors, you need to be sure as many people as possible know your doors are opening. This is where marketing efforts come into play. Here are some of the must-do’s for your business before it launches:

  • PICK A DATE: Depending on your business venture, it may be a good idea to pick a date with some symbolism. Let’s say you’re a bakery. Picking the fall to open would be ideal. Why? You have Halloween, Thanksgiving, and Christmas to start with, which is the busiest time of the year for pastries, cookies and cakes. If you’re going into real estate, perhaps the summertime since that is when most people are looking to buy homes.
  • KNOW YOUR VISION: It’s one thing to know your industry, but it’s another to know your vision. You need to know exactly what you are specializing in and why yours is better than the competition.
  • FIND YOUR MESSAGE: For some, it is a slogan. For others, it’s a color scheme. And for the rest, it is simply about doing it right every time. At INFINI Marketing, we know it is all three (or can be all three―but the slogan and color scheme are optional). Regardless, that message needs to be memorable and in a good way. If your employees embrace that message, then chances are so will your customers.
  • SPREAD THE WORD: Before your ribbon-cutting ceremony, you need to spread the word through social media (which means create your pages) and start marketing in outlets (Google AdWords, Facebook Ads, flyers, etc.). This means everything you put out needs to have the previous three items mentioned: DATE, VISION, MESSAGE.



Our Houston marketing company is here to make sure that everything is in place for your business before you open your doors. For all of our clients, we are an extension of their team. We look out for the best interests of all our clients and seek ways for them to best succeed. That way, when you build it, they will come. Contact us today and we'll make certain you have everything you need in place to put your business in the best position to succeed.