clean computer set up on a responsive website

If you own a business, then you need to have a proper website. Not just any random website you can get up ASAP, but rather a nicely thought out website that serves as the anchor for your entire marketing strategy–including traditional and digital marketing methods. What does that look like? Keep reading. Here are our Houston marketing company’s best practices for a stellar web design.

Create a High-Quality Homepage That Properly Expresses the Message You Want to Convey

Your homepage is the first place your potential leads will often go to, so it must make the right impact. At our Houston marketing agency, we help craft your brand and ensure that everything we write on your website honors it.

A homepage by INFINI Marketing shares your brand’s purpose in a way that resonates with your audience because we know that resonance encourages lifelong loyalty. 

Include (And Repeat) Clear Calls To Action

Interestingly enough, your website visitors won’t know what to do unless you tell them. This means you need to have clear calls to action across your website. A Call to Action (CTA) is a clickable link or button that says  “contact us” or something similar. This CTA is simple and effective, but you may also implement a branded call to action that reflects your emotional branding message while simultaneously telling visitors what to do to become your lead.

Trackable Contact Forms

Calls to action may also lead to a form for visitors to fill. This way, they can provide vital contact information and officially become a lead. It may seem easy enough, but these forms need to be trackable so we know just how many leads your website is generating, and how many of those actually convert. 

Mobile-First Houston Web Design

These days, we tend to default to mobile browsing due to its convenience, but did you know that only roughly 30% of small businesses have a mobile-friendly website? Or that 57% of users will not recommend a business if their website lacks mobile-friendly usage? It’s critical that your website be mobile-friendly, and we can help achieve this! Our Houston marketing agency follows a mobile-first approach to Houston website design to make certain that your website is flawless on mobile and performs just as smoothly on other devices.

Your Business Deserves Stellar Houston Web Design

Now that you’re aware of some of the best practices to follow when it comes to your website design, it’s time to upgrade your website and reach a wider audience! If you’re ready to expand your business with a brand new website, then please contact us so we can discuss your business and its goals. We look forward to taking your business to the next level!