digital marketing

Digital marketing truly is a world of its own. Having evolved from traditional methods, digital marketing is a specialty that requires the right experts on your side. If you’re ready to expand your business but find the idea of marketing to be overwhelming, then keep reading. We will answer some of our more frequently asked questions about crafting the right digital marketing strategy.

1: How Does Digital Marketing Compare to Traditional Marketing?

While both are vastly different methods of marketing your business, they have the same root purpose: to buy lifelong customers so that you can continuously expand your business. After all, we at INFINI Marketing exist to expand your business and impact the world. 

Marketing is an investment no matter how you execute it, but digital marketing lends itself to superior results (and a far better ROI) due to the massive amounts of data we can collect with evolving technology. With this data, the right digital marketing company can use it to completely tailor your marketing strategy and optimize it to the fullest.

2: What Social Media Channel Should I Use?

The answer to this question depends on your business and your audience, but as a general rule of thumb, go where your target audience is most likely to be. You can have only 1 social media page, or a page on every platform out there–just know where your audience will most likely be. Our Houston marketing company can help make sure that the content you share is relevant, cultivates a community, and provides value. Remember, social media is not the route to take if you want a quick sale (unless you run ads). Rather, social media is a vehicle through which other humans can connect with the humans behind your business–you and your team. Social media is a tool to build relationships and brand credibility.

3: What is SEO and How Can it Grow My Business?

SEO stands for Search Engine Optimization. It is how you get to page 1 on search engines such as Google and Bing. Now, this strategy can take a while to pick up, but it also sustains long-term growth and helps you achieve your business goals. The right Houston SEO strategy will give you the opportunity to outrank your competition. You can read more about how we improve your SEO ranking by reading this article

4: How Much Should I Spend on Google Ads For it to Work

While you can set any budget you want for your Google Ads campaigns, we recommend a budget of at least $1,000. This is far better because it gives us enough data to analyze how your campaign is performing and allows us to optimize more effectively. Your campaigns will need to be periodically updated and adjusted, but rest assured that you’re in good hands with INFINI’s status as a certified Google Partner.

INFINI Marketing, Your Houston Digital Marketing Expert

Employing a digital marketing strategy is the best way to expand your business and increase brand loyalty. After all, loyal customers become your company’s best, lifelong advocates. If you’d like to learn more about how marketing can impact your business and your community, then please contact us. We look forward to working together.