image of business owner sending marketing emails

As a business owner, you probably have countless contacts from emails and phone calls you have received from potential customers, but not every business owner knows how to keep proper track of these contacts. If this sounds like you, then it’s a good idea to start creating a mailing list on hubspot or other similar platforms, and our Houston marketing company can assist with this!

A Contacts List Helps Keep Track of Leads and Conversions 

Platforms such as Hubspot help you track prospects at every step of the marketing funnel. From the moment of their first website visit, to their first inquiry, and to the end of the funnel when they become a conversion, these platforms along with our LIT system (LINK) will help you keep track of contacts you will want to keep in touch with.

Mailing Lists Make Email Marketing More Efficient

Contrary to popular belief, email newsletters are one of the most effective marketing tools your business could add to its Houston digital marketing strategy. Emails are a tried and true method for retaining current customers and can even be used as a way to generate new leads.

Email Marketing is a Great Way to Foster Your Relationship With Your Customers

If you’re ready to implement an email marketing strategy, a mailing list is key to making the process as seamless as possible. There are numerous ways to get the most out of your mailing list, including:

Sharing Blog Posts Helps Boost Your SEO Ranking

If you’ve read our previous blog on how to create a stellar Houston SEO strategy, then you might remember that backlinks to your website and its various pages are a great way to improve your rank. If you maintain a blog on a regular basis or entrust us with running your blog, then these posts should be sent out via email marketing newsletter. This ensures that your link gets shared directly to multiple people and, if they click and stick around on your website, the algorithm will take this into account when serving relevant search results.

Event Announcements and Invitations

Events are a great way to nurture existing customer relationships and even potentially bring in new customers. The next time you host an event, send an email announcing the date/time and inviting your contacts to RSVP or save their spot. Be sure to also send follow-up emails leading up to the event so it remains top of mind, and, if possible, encourage your contacts to bring someone. This is an easy way to meet potential new leads and strengthen existing customer relationships.

Share Your Wins With Email Marketing

Everyone loves to be part of a community, and your customers are critical to your success as a business. You can also use email marketing as a way to strengthen your brand loyalty and community by sharing milestones. Don’t just talk to your customers. Make the effort so they feel like they are part of your community.

If You Haven’t Created a Mailing List, Now is the Time to Start! 

A mailing/contact list is a great tool to have as part of your evolving digital marketing strategy. If you’re ready to implement an email marketing strategy to improve your SEO or strengthen your brand, please contact us! Our Houston marketing company would love to help you expand your business and impact your community.