At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.
Why You Need A Houston Website Audit
When you’re ready to take your business to the next level, improving your web design is a great place to start. However, because Houston web design is a big job, we understand why some business owners are a bit hesitant and are unsure whether they actually need a new website. This is where a free website audit may come in handy. In this article, our Houston marketing agency will explain why a website audit will prove to be beneficial for you and your business.
What Is A Website Audit
First and foremost, it’s helpful to know what a website audit is and what it entails. A website audit is a tool we offer to business owners for free that assesses the quality of their website in order to give you insight on how effective it is and what can be improved upon.
A website audit includes an assessment of:
- Your website’s execution of your brand message
- How mobile-friendly your website is
- Your website’s Houston SEO rank
Houston Web Design That Is Brand-Focused
A business with a solid brand is more likely to have a loyal customer base that relates to the business on an emotional level. When you speak genuinely to humans as humans–not revenue streams–they are more inclined to trust your business and the team who runs it. When we work with you on your Houston web design, we get to the root of who you are and what the humans behind your business stand for. Then, together we craft a brand message that reflects the true identity of your business and cultivate the business/consumer relationship.
Mobile-Friendly Houston Web Design
Did you know that over 80% of Google searches are conducted via smartphone? Further, Google and other search engines take into account how mobile-friendly your Houston website design is when determining your Houston SEO rank. This is why it is crucial that your entire website is mobile-friendly.
When designing your brand new website, our Houston marketing team follows a mobile-first approach. This simply means that once we have perfected how your mobile website looks, we will tailor your desktop and tablet versions to complement your mobile site. This ensures that when potential leads are visiting your website on their phones, they will have a pleasant experience.
Houston Web Design That Boosts Your SEO Rank
The importance of a good Houston SEO strategy is yet another factor that affects how successful your website is. The more SEO-friendly your website is, the higher it ranks on search engines. The higher your SEO rank, the easier it will be for your target audience to find your website when they need it. When you let our Houston marketing agency execute your web design, we will ensure it’s SEO-ready. If you let us blog on your behalf for SEO, then we will improve your ranking even faster!
Ready To Take Your Website To The Next Level? Contact Our Houston Marketing Agency For A Free Website Audit
A website audit is a great way to assess the quality of your web design and figure out what may need to be improved upon to generate leads. If you’re ready to redesign your website so it’s conversion-optimized, please contact us for a free website audit. We look forward to helping you expand your business!