At INFINI Marketing, the team combines our talent and expertise in Branding, Technology, and Digital Marketing in order to help you expand your business. We ensure the strategy we develop for you is holistic and scalable so that as your business expands, your strategy can, as well.
The Houston Business Owner's Guide to Success on Yelp (Part 1)
Yelp has taken the world by storm. Today, it is one of the primary ways people find new places in the city or in their own neighborhood. It’s a super tool that connects customers to business owners, which is why you must help Yelpers find your business. Here’s Part 1 of our simple step-by-step guide for being successful on Yelp.
Step 1: List and Claim Your Business
To add your business on Yelp, go to Yelp for Business Owners and sign up. Yelp will review and then notify you of your approval.
In some cases, a customer may write a review for your business without you having first created a business page. In this case, you can easily claim your business by searching for it and going to the page.
Step 2: Create a Compelling Business Profile
Customer experience is a key factor in a successful business marketing strategy, and both branding and customer retention at your physical location. The same applies to your online presence. Double-check that all fields relevant to your customers are correctly filled in.
Photos are a great way to make your profile more compelling. We offer photography services so that you have stunning, high-quality photos to showcase your best brand image. If you’re in the restaurant industry, for example, we can capture and upload a few beautiful images of your menu items. We also recommend uploading team images so new customers are able to match a face to your business.
Step 3: Encourage Reviews
Great customer reviews help increase your average rating on Yelp, and new customers are always going to look into the businesses with the best reviews. Although you cannot pay for positive reviews, you can certainly encourage your regulars to leave them. Additionally, offering great customer service to first-time visitors and ensuring they are happy with their visit will allow you the opportunity to kindly ask them to leave a review as well.
Step 4: Respond to Comments–Both Good and Bad
Try as you might to have a great product/service, some people may simply not be fans, and that’s okay. To solve this, we offer reputation management. Through reputation management, we respond to negative reviews in such a way that ensures they don’t harm your brand.
Our Houston Marketing Strategists Can Help You Build a Powerful Presence on Yelp
If you would like to establish a strong presence on Yelp, please contact our marketing strategists. We will help you stand out from the competition by creating an impactful page and reputation. Together we can expand your business.