Social media has changed marketing. What was meant to be for fun and serve as a way to communicate with our peers turned into a powerful business tool. As a result, companies have learned to take advantage of the many capabilities that social media offers. This has come to a point where social media is now a key player in a successful digital marketing strategy. Each social media platform serves a different purpose, and although some brands are present on all social networking sites, each platform has its strengths. So, should your company establish a social media presence? Absolutely. Here's why.
Everyone Uses Social Media, Including Your Customers
Today, society expects most people to have at least one form of social media. In fact, it's quite rare to meet someone with zero social network presence. Because you do, in fact, have customers online, social media is a great way to get in touch with your target audience and foster a relationship with them.
Advertising Through Social Media
Advertising to your target market through social media is one of the greatest features it offers. It allows for “hyper-targeting” your customer because you can easily show up in their newsfeeds by selecting triggers that relate to their hobbies, interests, and behaviors. Additionally, you can incorporate metrics to better understand the results of your campaigns.
Let Your Target Audience Keep You In Mind
Another good reason to be active on social networks is that, once you gain followers (potential customers or current customers), you can easily stay at the forefront of their mind by regularly posting interesting content.
Building a Brand
Lastly, social media is fantastic for helping you build and maintain your brand. Your brand can be built and strengthened through photos and videos, the voice you add to your content, and your interaction with your followers. This, in turn, can help you build authority and personality, which is essential now that many people will run an internet search when looking at which brands to buy from.
INFINI Marketing Can Help With Your Houston Social Media Strategy
If you would like to connect with your audience, hyper-target them, and engage with them, please contact our marketing strategists. We will develop a winning social media strategy that can help you stand out against competitors and grow your business.