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Marketing News

Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.

Major Brands That Have Changed Their Logos

| Marketing News
As we discussed in our last blog post, changing your business logo is not a problem. At least, it shouldn’t be a problem if you go about the change s…
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Can a Company Change Its Logo, But Keep Its Brand?

| Marketing News
Is it possible for a company to change its logo, but keep its brand? The simple answer is yes. But that’s just the answer. The process behind that si…
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Is Your Marketing Budget EOY Ready?

| Marketing News
Not trying to play Captain Obvious here, but there is about two months left in the year. This is not a calendar update. This is a marketing budget up…
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If you build it, they will come...not really

| Marketing News
It seems to be a pretty honest mistake. You put a lot of effort into starting your business: business loan, the building, computers, security system…
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Can A Company Be Successful with an Ugly Logo?

| Marketing News
In our most recent blog post, we discussed the level of importance behind logos. There are some who make too much of logos and those who don’t make e…
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Are Company Logos Really That Important?

| Marketing News
This is a question that is presented pretty often by entrepreneurs and marketing teams of new businesses. Here is the truth of the matter: Logos CAN…
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We Are Proud of Houston in the Face of Hurricane Harvey

| Marketing News
When Hurricane Harvey was off the coast in the Gulf of Mexico, nobody thought the devastation would reach the pinnacle it reached. It is considered t…
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What All Goes Into Branding?

| Marketing News
Too many business owners and marketers think that all that goes into branding is money. Few things could be further from the truth. What makes brandi…
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Super Saiyan Kid and Failed Marketing Dreams

| Marketing News
Have you ever spent too much time on YouTube to the point where you fall into the deep rabbit hole that is the dark side of YouTube? Most of us have…
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Tom Hanks and His Shining Example of Brand Expansion

| Marketing News
We’re going to talk about brand expansion, which we like to call The Tom Hanks Effect. Tom Hanks is one of my favorite actors. For a moment, we’re go…
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The Utter Necessity of Color in Logo Designs [INFOGRAPHIC]

| Marketing News
Think of your favorite brand. Got it? Swell. What are the colors in its logo? Easy, huh? Now we’re going to toss some common brands out there. Take…
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Marketing As a One Man Wolf Pack

| Marketing News
Remember that epic speech Zach Galifianakis's character, Alan, gave on top of the roof of Caesar’s Palace in the movie “The Hangover”? It is a hilari…
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