Think of your favorite brand. Got it? Swell. What are the colors in its logo? Easy, huh?
Now we’re going to toss some common brands out there. Take note of how you visualize their logos. Ready? Starbucks. Target. WalMart. Exxon Mobil. McDonald’s. Coca-Cola. You obviously pictured the design of the logo, like the lettering, the Arches, and the mermaid. But you also saw the coloring of those logos and letterings. Let’s do a little mental color association with those logos. Red. Blue. White. Green. Yellow. The last two were pretty distinguishable since only one brand has yellow or green in its logo. But the other colors (red, blue and white) were shared among the brands: Red (3); Blue (2); White (6).
The fact is color plays a huge role in logo design. There is so much psychology that is involved in the creation of a logo and creating a color palette to fix the design. Your industry, your target market, your company culture, and the purpose of your business, among many other things play a role in establishing your logo (and its eventual evolution). For local businesses, this ties right into how you present yourself online, which is why Houston Website Design is essential for making sure your logo shines across digital platforms. 99Designs.com created a really insightful infographic of how exactly color plays into a brand’s identity.
Learn more about how to select your logo colors on 99designs.com.
Once your logo is set, think about boosting its visibility through targeted strategies like Houston SEO to help potential customers find you easily in local searches.
Bringing Your Brand to Life Online
In the words of our good friend Ron Burgundy, “Don’t act like you’re not impressed.” Now it’s time to start looking into preparing your logo or revisiting your current logo for a redesign. Put your best foot forward because when your customers think of your brand, they should be able to picture it. A strong logo also sets the stage for broader Houston Digital Marketing efforts that can amplify your presence. Consider running Google Ads to reach new audiences quickly and effectively. And don't overlook the power of Facebook Ads to engage with your community on social media. Looking to impress your clients and customers? Contact us today and let’s put some color into your business.
