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Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.
Diagram illustrating what goes into setting marketing kpi's and growing a small business from them

How Your Houston Business Can Set Effective KPI's

| Marketing News
In our previous marketing blog post, we explained what a KPI is and which ones you should measure. However, if you read our article, you will kn…
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Graphic designer from Houston marketing agency planning a new logo design

Can A Houston Business Change Its Logo And Keep Its Brand?

| Marketing News
When it comes to aiming for the perfect logo design, it is completely possible to second guess it after some time has passed. This could be due to th…
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Houston marketing team evaluating clients' KPI's

What Is A KPI And Which Ones Should Your Business Measure?

| Marketing News
KPI stands for Key Performance Indicator, which is a data point that provides insight on your Houston business or an activity your business attempts…
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Passive buyer advertising vs active buyer advertising at a mall

Houston Advertising Basics: Active Buyers And Passive Buyers

| Marketing News
Advertising is a highly valuable component of your Houston business marketing strategy. As a Google Partner marketing agency, we have extensive knowl…
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Houston website design team planning custom web design project

Houston Web Design Mistakes You Might Be Making (Part 1)

| Marketing News
Houston website design is critical in a successful marketing strategy, and web design is not exclusive to a solely digital marketing strategy. When i…
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Graphic of SEO search results and Houston business ranking

How Houston SEO Works And Benefits Your Business

| Marketing News
SEO (or Search Engine Optimization) is often viewed as outdated or unnecessary when social media exists, but the truth is that a good SEO strategy wi…
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Google Ads dashboard view Houston business marketing strategy

Three Advantages Of Google Ads For Your Houston Business

| Marketing News
Google has redefined how entrepreneurs market their businesses. Today, it has become essential to advertise on Google if you want to expand your Hous…
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houston social media marketing team holding posters of different icons

Why Trust A Marketing Agency With Your Social Media Strategy

| Marketing News
When it comes to your social media marketing strategy, there are plenty of ways to go about it. In fact, when done well, 84% of marketers are able to…
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Houston business customer browsing new website design on tablet

What Separates Amazing Web Design From Good Web Design

| Marketing News
For just about any Houston business, impactful Houston web design is often a key factor that your potential customers consider when they are making t…
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graphic design of a customer referring her friends to a business in exchange for a reward

Consider A Referral Program For Your Houston Business

| Marketing News
83% of customers take referrals from people they know seriously, and 82% of Americans ask for recommendations before making a purchase. Based on thes…
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targeted and non-targeted display ads for Houston business

How Targeted Ads and Non-Targeted Ads Expand Your Business

| Marketing News
Advertising can effectively boost your Houston digital marketing strategy and expand your business. There are two kinds of display ads that our marke…
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Houston web design for desktop and mobile view

Why Is A Houston Website So Important?

| Marketing News
Many business owners don’t have a website for their physical brick and mortar business because they believe their customers don’t need to visit a web…
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