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Captain's Blog

Welcome to the official blog of INFINI Marketing! Read on for insightful posts on industry trends, best practices, and the latest marketing news. Elevate your strategies and empower your brand in the ever-evolving digital landscape.
Team putting their hands together to demonstrate they have a culture in which they are close and connected to the work they do

The Impact of Company Culture on the Success of Your Houston Business

| Marketing News
When it comes to expanding your business and impacting the world, company culture is something that may often be overlooked. The reality, though, is…
Local SEO Mistakes you should avoid for your Houston digital marketing campaign.

Local SEO 101: What is it and How to Leverage it in Your Houston Marketing Strategy

| Marketing News
In Houston Digital Marketing, digital footprints define overall success. To this end, local SEO efforts stands as a shining beacon that will guide th…
Business owner maintains his online reputation through sound reputation management strategies.

The Basics of Reputation Management

| Marketing News
Reputation management ensures that a business’s online credibility stays on tip-top shape in the dynamic world of Houston digital marketing. Here at…
Videography being used to create content for use in a business's Houston marketing strategy.

How to Incorporate Videography into Your Digital Marketing Strategy

| Marketing News
Staying ahead of the curve is now more crucial than ever for businesses looking to make an impact in today’s fast-paced digital landscape. As a Houst…
Business owner makes a note to remind him about the importance of Local SEO to his Houston digital marketing efforts.

Does Your Business Need Local SEO?

| Marketing News
In the busy world of Houston Digital Marketing, where digital local presence define success, Local SEO stands as the gateway to unparalleled visibili…
A robust Houston reputation management strategy should be able to properly address both negative and positive reviews.

Reputation Management: Best Practices for Responding to Reviews

| Marketing News
In the digital age of commerce, a business's online reputation is often the first impression customers have. Here at INFINI Marketing, we understand…
Components of SEO that should be on point for the overall strategy to work.

4 Reasons Your SEO Strategy Isn't Effective

| Marketing News
Houston digital marketing is a very competitive space and as such having an optimized SEO strategy is paramount for any business to stand out. Here a…
Houston digital marketing expert prepares online advertisements for their clients.

Deciding Between Google Ads and Facebook Ads in Your Houston Marketing Strategy

| Marketing News
In the ever-evolving realm of Houston Digital Marketing, choosing the right advertising platform can be a pivotal decision for businesses aiming to e…
A graphic of client testimonials for Houston marketing

How Testimonials in Houston Marketing Help Your Brand

| Marketing News
The first step of business expansion is creating a solid foundation from which it can take off. INFINI Marketing helps you build brand awareness thro…
A phone displaying the Google Ads app

Google Ads Versus Houston SEO; Which Is Right for You?

| Marketing News
Google Ads and search engine optimization (SEO) are two effective Houston digital marketing strategies that businesses utilize to improve their onlin…
Houston digital marketing strategist formulates a business’s local SEO strategy.

What is a Local SEO Strategy

| Marketing News
In the bustling world of Houston marketing, standing out locally is a strategic advantage. Local SEO, a potent tool in the digital marketer's arsenal…
Brand First Marketing is a Houston marketing strategy that recognizes that a strong brand is the foundation upon which successful marketing campaigns are built.

Why Brand First Marketing Matters

| Marketing News
Over the past few years, the concept of "Brand First Marketing" has emerged as a guiding principle for businesses seeking to stand out and thrive. As…